• Media Source Debuts Aggregated Reviews Site
    The company behind review publications like Library Journal, School Library Journal and Horn Book, is launching a subscription-based site,BookVerdict.com, that aggregates over 300,000 reviews from its publications. The site is aimed at book-buying librarians, though anyone can subscribe. It includes over 20 years of reviews, including starred reviews, "best" lists and Junior Library Guild selections. It is free to browse, but you have to pay to get access to the full text of the reviews and other features. Subscriptions start at $60 per year for a basic subscription to Book Verdict Pro Library Journal or School Library Journal and go ...
  • WPP Acquires AKQA
    One of the last digital shops not owned by a holding company, AKQA, is being acquired by WPP. "It's the right time in our growth stage," AKQA Chairman Tom Bedecarre told Ad Age. WPP tried unsuccessfully two other times to acquire the agency. Looks like the third time’s the charm.
  • NBCU Expand Multiscreen Video With ThePlatform
    NBCUniversal struck a multiyear deal with thePlatform, Comcast's video management and publishing unit, to deliver content from USA Network, Syfy and Oxygen to PCs, tablets and other IP-connected devices. Other NBCU networks, such as E! NBC Local Media, NBC Sports Regional Networks and Style already use thePlatform. NBCU senior vice president of digital products and services Marc Siry stated: "NBCU is committed to staying at the forefront of innovation and providing our customers the best entertainment options across any screen, both of which are enabled by thePlatform." Outdoor Channel, PBS, Travel Channel Media and truTV also utilize thePlatform
  • Arsenio Hall To Attempt Late-Night Comback
    His new syndicated show begins in over a year. The comedian and partners that include CBS Television Distribution and stations owned by the Tribune Company announced on Monday that they had agreed to introduce a late-night show starring Hall in the fall of 2013. The move is something of a surprise because Hall has been off late-night television for almost 20 years and the field has never been more crowded, with shows having proliferated on network and cable stations. But the clear hope is that Hall can deliver lightning twice.
  • There's An App For That: The State Of The Air You Breathe.
    The American Lung Association is targeting a young audience – 18- to 40-year-olds – with a PSA and app that provides current quality of air in one’s neighborhood. “State of the Air” provides ozone and particle pollution levels, along with future weather forecasts. Users can receive alerts when air quality reaches a level deemed by the EPA as unhealthy for those with respiratory problems. A TV spot shows a young man who collects jars of air from places he’s visited throughout the years.
  • Sheen's 'Anger' Sells Out Ads For Early Episodes
    When FX first announced a trial run of the Charlie Sheen sitcom "Anger Management," based on the successful fim, it was seen in Hollywood as risky business. While the network is keeping mum on details, sources say Anger is selling at the highest CPM rates FX has ever seen for a first-year series, thanks to a mix of eager car, booze and movie studio advertisers. (Fiat signed on as a presenting sponsor.) Lionsgate, the studio, which with Debmar will begin selling Anger to stations for a fall 2014 syndication debut, has sold the series in Canada, Latin America, Germany, Scandinavia ...
  • Q1 TV Ad Spend Increases Year-Over-Year
    Kantar media’s latest report shows Q1 ad spending increased 8% compared to last year. The main reason: sports marketing. Spending rose from $16.5 billion in Q1 2011 to $17.8 billion in Q1 2012, thanks to a plethora of live sporting events like the NCAA Tournament and Super Bowl. “Without all those sports dollars, the increases would have been much more modest,” said Adweek.
  • War Between Conde Nast, Carine Roitfeld Breaks Out
    Sources tell the Post that Cond's International chairman, Jonathan Newhouse,has been ordering photographers and editors not to work with the French Vogue editor for her new magazine CR Fashion Book. In September, Roitfeld plans to launch the biannual title with Fashion Media Group LLC - home of V, V Man and Visionaire - out of an office at The Standard, East Village hotel. Even those who aren't bound contractually to Cond Nast have been discouraged from working with Roitfeld, fearing backlash from the publisher, sources said.
  • MundoFox Attracts Toyota, L'Oreal Before TV Launch
    MundoFox, the new U.S. Spanish-language network that debuts in August, will air a movie trailer for "Won't Back Down" -- a promotional effort by sister company 20th Century Fox, about two mothers trying to change an inner-city school. It will also run commercials from at least 12 charter advertisers, including L'Oreal, Toyota Sales USA and T-Mobile USA. In addition to TV ads, client buys include custom "capsules" on air, Web chats with actors and actresses, integration with host segments around airings of movies, placement in prime-time shows and appearances in digital and social-media venues hosted by the network. MundoFox has ...
  • NBC News, Telemundo, To Provide Joint Election Coverage
    In another deal between a Spanish-language and main broadcast network, NBC News and Telemundo will partner for coverage of the 2012 U.S. elections. Last month ABC News and Univision announced they would launch a 24-hour English-language cable news network targeted to Hispanics in 2013.
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