Public health activists have filed a complaint with the FTC about Gatorade's "Win From Within" commercial, in which a flu-stricken Michael Jordan is shown drinking Gatorade as part of his plan "to play through the illness and help his team secure a win," writes John Eggerton. The activists claim the ad "encourages teenagers to engage in 'dangerous behavior' -- playing through illness -- and creates a false sequence of events to enhance Gatorade's role in the performance," according to Eggerton.

As newspaper Web sites such as The Globe’s Boston.com and the Twin Cities’ StarTribune.com focus more on video, they often raise the bar for TV news in general, writes Diana Marszalek. "In fact, some of the newspapers’ video content is so good that it has beaten material produced by TV news departments when it’s gone head-to-head in awards competitions." Marszalek provides examples of the best of this new genre, and suggests several reasons why its quality remains high. For one, since newspapers don't have to feed the beast of constant news reports for various daily broadcasts, journalists who work on …

Why don't print publishers like apps?  Initially they had the "collective delusion...that mobile computers with large, colorful screens... would allow them to unwind their unhappy histories with the Internet," writes Jason Pontin, editor in chief and publisher of Technology Review. But then many problems cropped up. Among them: the difficulties of adapting print pubs to a new format "mostly written in a language called Objective C, which no one in [publications'] WebDev departments knew," Pontin writes. Also, "stories in apps didn't really link" to other sources, creating "digital media closed off from other digital media." Pontin explains the case against …

Satellite TV operator Dish Network is dropping AMC Networks,Inc.,  whose channels include AMC, IFC and Sundance. Each entity claims differing reasons for Dish's actions. Dish says it's "because AMC is demanding a 'high renewal cost when compared to their low viewership,'" writes Alex Sherman. AMC claims the move is "a response to a court ruling last month that denied the satellite-TV company the right to appeal an outstanding lawsuit," reports Sherman. All we know is, if we were Dish subscribers, we'd be suffering from Don Draper withdrawal right about now.

Comcast is selling "a substantial portion" of its 15.8% share of A&E Television Networks to joint-venture partners for a price that could be about $2 billion, according to John Jannarone.  Hearst and Walt Disney own larger stakes in the network  -- 42.2% and 42.1%, respectively -- whose channels include A&E, Lifetime and The History Channel.

ABC News and Univision will partner to launch an English-language cable network for U.S. Hispanics sometime in the first half of next year. The as-yet-unnamed joint venture, in which each partner will own a 50% stake, will feature "lifetyle entertainment and health-related programming as well as traditional news programming, thereby distinguishing it from cable news channels like CNN and Fox News," writes Brian Stelter. "Nonetheless, it will likely garner comparisons to traditional cable news channels."

Along with many other reality shows, NBC's "Escape Routes" features much "blatant" product placement, but also stands out for an "intriguing" level of audience interactivity that includes online competitions, writes Liz Shannon Miller. Two YouTube-connected onscreen contestants built large virtual teams that have helped them dominate the competition."In the premiere, as contestants struggle to engage their social networks to solve a basic challenge, [the two with the YouTube connection] are shown easily setting up their live feed and interacting with fans," writes Miller. "If this sort of audience interactivity is the future of reality TV, then casting directors might want …

The Atlantic Media Company promoted three editors already high up on the masthead. James Bennet becomes editor in chief -- "the first time to our knowledge this title has been used for our top Editor," according to a company press release. Meanwhile, Scott Stossel is promoted to editor, Atlantic magazine, and Bob Cohn to editor, Atlantic Digital.

Print media buyers want more information about magazines' tablet metrics than were recommended by the MPA to its members last month, according to a letter the 4A's Print Media Committee sent to the MPA. While, writes Nat Ives, the MPA suggested that publishers tell buyers "how many tablet editions were paid for by consumers [and] how many tablet editions were actually opened," the 4A's committe expanded that to "breaking out tablet-audience metrics by subscription and single-copy sales," according to the letter. Other requests included "information on consumer engagement with ads customized for tablet editions and separate paid circulation guarantees for …

"Next fall, the networks are expected to air more regular live broadcasts than at any time since the 1950s, thanks to competition shows" like "The X Factor," writes Michael Schneider. Why the boom in live TV? To get viewers away from time-shifting (which often means skipped commercials) and lure them "back in the habit of watching TV as it airs," writes Schnieder. And "Live viewing is still the best lead-in to whatever is behind it," according to Lisa Vebber, NBC's senior vice president of scheduling. We don't think network execs were persuaded by last week's live episode of  "30 …