• 'Seventeen' Mag Targets College Readers
    Seventeen mag's efforts to reclaim readers older than the pub's names include campus events, "Freshman 15" blogs, and  a 40-page supplement to its August issue, "Seventeen College Style." The issue includes features on campus fashions and dorm room decorating tips. "Seventeen views the supplement as a safe investment, citing data from the media research firm GfK MRI showing that the number of 18- to 24-year-old women reading the magazine jumped by 17 percent in the last five years," writes Christine Haughney. One big plus for Seventeen, as opposed to other women's mags: its pages continue pictures …
  • Breaking Bad & Good News: Dish Deletes AMC -- But Cable Channel Gets AT&T U-Verse Deal
    This weekend brought both good and bad news for AMC Networks, owner of cable channels AMC, IFC and WE tv. The good: it signed a new carriage deal with AT&T U-Verse (financial terms not disclosed). The bad: satellite company Dish Network dropped AMC from its roster -- just two weeks before the premiere of AMC's critically lauded "Breaking Bad." He said/she said: AMC claims Dish never discussed rates with it, and that the decision to end carriage of AMC channels had "everything to do with an ongoing $2.5 billion breach-of-contract suit currently standing between the two companies," …
Next Entries »
To read more articles use the ARCHIVE function on this page.