Digitas has cut roughly 30 staffers from its New York roster of 550, "as well as a handful in the Stamford and Atlanta offices," according to sources cited by  Kiran Aditham.

Time Warner is in talks with a "serious buyer" to sell off its $3.4 billion publishing arm, Time Inc., according to sources cited by Fortune reporters. The potential deal being discussed, which "may never come to fruition," could include Time Warner still maintaining control of at least three titles --  Time, Sports Illustrated, and Fortune. The rationale for keeping those pubs is "not clear," since it's People, "said to be the most profitable magazine in the world," that's the top prize.

In the first of two Netflix-blocking deals, Starz extended its agreement with Sony, giving the pay channel exclusive rights to Sony movies through 2021. And Amazon will be the sole streaming distributor of the CBS TV series "Under the Dome" when it debuts in June. The show has an excellent lineage: based on a Stephen King novel, and produced by Steven Spielberg's Amblin Television.

Adweek publisher Erica Bartman was among the top-level execs fired in the first masthead shakeup at the mag "since investment firm Guggenheim Partners took over ownership last month of its parent, formerly known as Prometheus Global Media," writes Keith Kelly. Also out: Associate Publisher Alison Fahey, Vice President of Circulation Madeline Krakowski, and senior VP Rory McCafferty.

Univision and Disney announced that its 24-hour news and entertainment channel targeted to English-speaking Latinos will be named Fusion and will premiere in late summer. It's an iffy launch, since its target "is a relatively narrow audience that already has plenty of options in both English and Spanish," writes Amy Chozick. Even an advisor to the venture seems to agree with this analysis, telling Chozick: “This audience identifies as Americans first," and “The brand will be a failure if it only appeals to Latinos.”

The New York Times, which knowingly had a leaky metered paywall -- with workarounds for bypassing the free 10-article limit "so as not to alienate casual visitors" -- is "closing one of the more popular loopholes," writes Jeff John Roberts. It's now "harder to zap the 'please subscribe' ads that appear in front of a story when you’ve reached your monthly quotient of free stories." However, another workaround -- accessing Times stories through social media -- is still operational.

Four smaller newspapers around the country, facing "the threat of extinction," have made some "drastic changes" and seen revenues improve, as chronicled in a new Pew report, writes Hazel Sheffield. Papers in Florida, California, Utah and Tennessee took steps ranging from overhauling sales to focusing on digital to developing a "media lab to consult with local businesses on marketing strategy."

Conde Nast's Self magazine is revamping its focus beyond fitness and health "to become a more general lifestyle magazine infused with more beauty and fashion, an effort that will include editorial changes, a new look for the cover and logo and licensing agreements," writes the New York Times' Tanzine Vega. The new target reader will also be younger, moving from mid-30s to those 18-30 "who are obsessed with social media." Also, fashion e-commerce site Net-a-Porter today launched a free weekly online mag, The Edit, as a sister of "the as-yet-unnamed print title that will make its debut …

"The Wall Street Journal is using Twitter's new six-second video app Vine to report on New York Fashion Week," writes Sarah Marshall. The newspaper's "Style reporter Elizabeth Holmes  has been sharing short videos of the catwalk."

Bonnier Corp. is folding Garden Design magazine after its April issue, the company announced. "Garden Design, along with Saveur, was one of two high-end magazines that World Publications, Bonnier's predecessor company, bought from Meigher Communications in 2000, giving the then-niche publisher credibility on a bigger stage," writes Lucia Moses.