Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners made some staff cuts. Jeff Goodby, co-founder of GS&P, wrote in an internal agency memo: “…We are optimistic about our plan to move forward, in terms of serving present accounts and getting new ones, and will share details next week. But we are also thankful for and deeply appreciative of the contributions of people who are leaving.We will do everything to find them new situations. And if history is any indication, we will find ourselves welcoming some of them back in the future.”

The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees who were offered buyouts last week decide whether or not to jump ship with exit packages. A list of around 10 Post journalists who are said to have been offered buyouts has been circulating among veterans of the tabloid. Those on the list are mostly older, longtime reporters and editors. "Loyal soldiers. Highest paid. Have pensions as well," said one former Post employee familiar with the matter.

Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to people with knowledge of the situation, reports Bloomberg. Discussions are at an early stage and a deal isn't a given. Another pay-TV company is also weighing a Hulu bid, said one of the people. A deal would mean more ad revs for TMC, which would become a co-owner with Disney, News Corp and Comcast; each company holds a one-third stake in the streaming TV, movie service. Time Warner Cable could offer Hulu to its customers as a bundled service, sources said. The company is …

Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, the White House is pushing for legislation to provide greater protection to reporters that keep their sources confidential. The bill would be a revision of the 2009 Free Flow of Information Act. According to the Times, “The version the Obama administration is seeking to revive, however, is the one that was chiefly sponsored by Senator Schumer, which was negotiated between the newspaper industry and the White House. It was approved by the Senate Judiciary Committee in a bipartisan 15-to-4 vote in December 2009. But …

Seeking to tamp down "noise" over the possible sale of its newspapers, Tribune Co. CEO Peter Liguori sent an email to employees Wednesday calling speculation about a transaction premature. "A sale transaction is only one of our possible strategic options, and there are many others," Liguori said. Some 40 parties have expressed interest in acquiring some or all of Tribune Co.'s newspapers, according to sources close to the situation.

Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez,  who partnered with NuvoTV last September, will be involved in network programming decisions and the development of several original shows for the English-language network. New shows inclue "The Jennifer Lopez Biography Special"(working title); "Gotta Dance," a behind-the-scenes look at the lives of back-up dancers on world tour with Lopez; and "Rodney's Joey," a docu-series featuring Grammy producer Rodney "Dark Child" Jerkins and his wife Joy Enriquez, a former Mexican American pop-star, who put her career on hold to raise a family.

Beginning this summer, TNT and TBS will start to live stream their programming online and the new Watch TNT and Watch TBS apps. Available to both cable and satellite subscribers, live streaming will include original TV shows as well as sporting events.  According to Adage, “the announcement comes on the heels of a similar initiative out of ABC, which earlier this week introduced the Watch ABC app, which lets cable and satellite TV subscribers to stream ABC's live signal to mobile devices.”

The 156-year-old magazine publishing company best known for award-winning literary and cultural journalism, continues to diversify with new flanker publishing brands, and it may be hard to defend its latest diversification. It's into defense. Specifically, Defense One, a new "digital first" publication aimed at the national security community. If someone understands the affinity with The Atlantic's core brand, please let me know what it is. Don't get me wrong, defense industry publishing is a nice and lucrative niche. Just ask McGraw-Hill, publisher of Aviation Week & Space Technology, or Jane's Defense Weekly. But from the folks who brought us Longellow …

Targeting Hispanics in advertising is a trillion-dollar business. But it's more nuanced than it used to be. Generatiions differ in their responses, according to a report from Yahoo/Mindshare, Ethnicity in the Digital Age: Marketing to Hispanics. First-gen Hispanics are more likely to look for news content that speaks to their ethnicity and try brands that target them ethnically. Second- and third-generation are less likely to be swayed by ethnic marketing, but avoiding stereotypes in ads is important to all.

How important are this week’s upfronts to the Big 4 networks? Very. Ad dollars are shifting to cable and mainstay hit programs like “American Idol” and  “Dancing with the Stars” have seen a decline in ratings. The pressure to perform big and snag a portion of the $9 billion advertising pie is tremendous. “The networks are getting picked at from every direction,” said Jessica Reif Cohen, the senior media analyst at Bank of America Merrill Lynch. “While broadcast networks were setting record lows, cable channels were setting record highs; AMC’s “The Walking Dead” and the History mini-series “The Bible” regularly …