Time magazine will debut Red Border Films, "a documentary unit to create 'deeply reported original films by award-winning filmmakers,' with an aim of launching at least one short doc a month online," this Thursday, writes Adam Benzine. First up: "One Dream," a series of 10 short films adding up to one hour of video "commemorating the 50th anniversary of the March on Washington and Martin Luther King Jr’s ‘I Have a Dream’ speech."

How are TV showrunners coping with the new ways viewers watch TV --  from a barrage of tweets when folks hate a plot twist, to the trend of binge-watching? For one, "now there’s so many ways for people to watch shows that [broadcast networks] recognized that serialized storytelling actually hooks an audience, and they’re not as afraid about people missing stuff because they have so many ways of getting caught up," notes Carlton Cuse, showrunner for A&E's "Bates Motel." Cuse was part of a panel of showrunners for six top dramas who discuss such issues in this piece. …

Actor Alec Baldwin will be joining liberal news net MSNBC with a weekly show, reveals reporter Joe Concha, citing a "senior source in the cable news industry." Baldwin's show will reportedly run Fridays at 10 p.m., replacing an episode of the "Lockup" prison documentary series. In an update later added to this story,  MSNBC tells Concha: “We’re fans of Alec but we’ve got nothing to say regarding this unconfirmed report

Vintage, a new biannual print magazine covering arts and culture, is succeeding by making each issue into a "page-turning cacophony of interactive, pyrotechnical printing techniques, tricks, and indulgences," writes Steven Heller.  Think things that couldn't be transferred to a tablet: fold-over layered covers, multiple paper stocks, pop-up inserts, and stories encased in book jacket facsimiles.  " I hope for readers to celebrate the art of the magazine," says Vintage founder Ivy Baer Sherman.  "It is an artifact," notes Heller, "Perhaps a marker along the road to the end of print, or its yet-unimagined future."

At the end of a week that saw the Graham family selling The Washington Post to Amazon founder Jeff Bezos, and the Sulzberger family -- owners of The New York Times -- selling the Boston Globe to Boston Red Sox owner John Henry, rest assured that the Times itself is not for sale.  That's the word from Chairman/Publisher Arthur Sulzberger Jr. and his cousin, Vice Chairman Michael Golden, writes James B. Stewart in the Times' "Common Sense" column.  But being "one of the last major family-run newspapers" does raise the question that eventually led the Grahams to sell the Post: …

Univision's morning show, "Despierta America" ("Wake Up America") is gaining over its three major broadcast competitors, increasing its viewership substantially -- up 26% so far in 2013 in the 18-49 demo -- while ratings for ABC's "Good Morning America," "CBS This Morning" and NBC's "Today Show" are flat or down. Tony Maglio examines the show's "torrid growth," complete with happy quotes from Univision Network President Cesar Conde.

The Los Angeles Times is still on the block, unlike the major papers in Washington, D.C. and Boston that were just sold, and "the sale process now appears on hold after [parent company] Tribune announced plans last month to spin off its publishing business as a separate company, a process that will take about a year," writes James O'Toole.

Condé Nast's Wired magazine officially rolled out Amplifi, a division tasked with creating branded content "that's highly tailored to the Wired reader while labeled as promotional," writes Lucia Moses. "At the heart of the operation is a vetted roster of writers, filmmakers and others. Some have even worked for Wired editorial in the past, but they’re not current contributors, so as to avoid any journalistic conflicts of interest."

Cable channels like HBO and NFL Networks are among the biggest users of addressable TV advertising these days -- "partly because paid TV services don't want to waste sign-up ads on people who already shell out for the product," but want the highly targeted views such ads provide, writes Jeanine Poggi. She provides case histories of how several channels used these ads to good effect, also noting that for other industries "the limits of the pay-TV systems' reach have held back widespread adoption" of addressable commercials.

Gun publications seemed the one bright spot in otherwise disappointing circulation numbers for the magazine industry as reported by the Alliance for Audited Media. "American Rifleman and America’s 1st Freedom, both of which are benefits of NRA membership, saw their circulations increase 14 percent to 1.9 million and 8 percent to 545,019, respectively, in the first half of the year versus the year-ago period," writes Emma Bazilian. And "Handguns and Guns & Ammo, published by InterMedia Outdoors, saw their circ jump 16 percent to 137,648 and 7 percent to 416,224, respectively. "