In April All You, a Time Inc. women's magazine, is expanding its distribution outside of Walmart, where it was on sale exclusively for 10 years, to outlets including Barnes & Noble, Target and Kroger. The pub also raised its rate base by 50,000 copies.
"Shades of Blue," a drama starring Jennifer Lopez and produced by Ryan Seacrest, is going straight to broadcast for the 2015-16 season at NBC. The network ordered 13 episodes of the show about "a single mother and dirty cop recruited to work undercover for the FBI's anti-corruption task force," according to The Hollywood Reporter.
Roku, which makes set-top boxes connecting TVs to the Internet, is "weighing an initial public offering in the U.S. this year, according to people with knowledge of the matter," writes Bloomberg reporters. No formal decision has been made yet, but "Roku recently spoke with banks about the possibility of doing an IPO."
Everybody else has chimed in with reactions to the Comcast-Time Warner Cable deal, so here are opinions from an industry segment very directly affected: independent cable channels, which will each "have to negotiate [with the larger entity] on their own individual merits," writes Sam Thielman. Ovation, which was dropped by Time Warner Cable for a while, is in favor of the deal, while health and lifestyle network Veria Living is less happy: "I think there needs to be an aggressive approach from the government in putting conditions on this merger," says Eric Sherman, Veria CEO.
Alpha Media Group, Maxim's parent company, is suing media mogul Calvin Darden Sr. "over the $31 million buyout of the glossy men’s mag that was bungled by his alleged scammer son," writes New York Post reporters. "The $38 million suit follows last week’s arrest of Darden’s son, 39-year-old Calvin Darden Jr. by the Feds."
February has been a big month for debuts of ad campaigns featuring same-sex couples, from a Banana Republic print ad to the Coca-Cola spot that aired both during the Super Bowl and opposite the opening ceremony of the Winter Olympics. That placement, along with two Chevrolet Olympics ads featuring same-sex couples, were presumably meant to send a message of inclusion opposed to the Russian government's anti-gay policy -- though a spokesperson for the Gay and Lesbian Alliances Against Defamation said Olympics sponsors could have gone further and made a direct message condemning Russian policies.
As expected, Amazon is reportedly readying its own Web TV box, which will run Google’s Android operating system. “Amazon is gearing up to take on Apple and Roku, again,” Re/Code reports, citing sources. Competing directly with Apple and Roku, “An Amazon box will allow its customers to easily watch [Amazon content] stuff on their TVs.” An Amazon set-top box was originally expected to launch, last year.
Conde Nast's GQ magazine's partnerships with various retailers, most recently men’s wear pop-up market Northern Grade, is part of a larger effort to expand revenue streams, with "perhaps an e-commerce or brick-and-mortar grab" in the future, writes Alexandra Steigrad.
Chinese conglomerate Fosun International Ltd., front-runner to buy Forbes Media, will most likely pay "a much lower price than private equity minority stakeholder Elevation Partners LP was hoping to receive" -- probably less than $250 million for the magazine, writes Jonathan Marino.
The New York Times' first programmatic advertising director, Matt Prohaska, has been let go, noting that his job "has been eliminated," reports Tim Peterson. Prohaska was hired less than a year ago. "His exit is a bit surprising given The New York Times' embrace of automated ad sales under advertising boss Meredith Kopit Levien," writes Peterson. Stiil, the paper "has also embraced new so-called native ads that appear to be the polar opposite of ads sold programmatically."