In a sort of TV take on native advertising, Allstate will sponsor "Chicagoland," an eight-part documentary set to premiere on CNN later this week, with ads shot to look like they're "in the fabric" of the show, as a director of marketing at the insurance company notes. "In the first ad break, Tom Wilson, Allstate’s chairman, president and CEO, will appear and talk directly to viewers about the program," writes Brian Steinberg.

CBS will begin selling new dynamic ads for shows being seen on-demand three days after their broadcast with original ads. These commercials  "will appear on Comcast and Time Warner Cable Inc. systems in a few weeks, followed shortly by Cox Communications Inc. and Bright House Networks LLC," writes Andy Fixmer. NBC and Fox already insert new ads into on-demand shows, "giving marketers the flexibility to change commercials on short notice."

Whether its social, video, or programmatic technology, acquisitions are often the best way for firms to round out and update their marketing services. According to Om Malik, however, long-term success requires a willingness to build from within. “The strategy today is simple,” Malik writes in Fast Company. “In order to move fast, build what you can't buy or risk losing control of your fate and becoming the next Palm, Motorola, or HTC.” 

Real print copies of Newsweek will be back on the newsstands on Friday, priced at a far-from-cheap $7.99 per issue. The mag's current publisher, IBT Media, is positioning it as a "luxury product" meant to support the digital edition with a modest print run of 70,000 copies per issue, says Etienne Uzac, one of IBT's founders.

The Washington Post is close to selling a version of its native ad program, WP BrandConnect, "that will run in the printed newspaper," and is running the first campaign -- for PhRMA, the pharmaceutical industry trade group -- that will appear as part of newspaper's mobile news stream, writes Lucia Moses. BrandConnect is  "adopting the multimedia, longform template" long used in editorial features, though it will be labeled sponsored content and "use a different background color and font from the newsroom's," adds Moses.

The Federal Communications Commission fined NBCU, ESPN and Viacom a total of $1.9 million for running an ad on their networks  for the movie "Olympus Has Fallen that used the warning sounds of the nationwide Emergency Alert System -- a strict no-no according to FCC rules.

ESPN is launching 15 national channels for that same number of college athletic conferences, "stocked with live events and on-demand replays – streamed over the Internet, initially to Apple TV and Roku devices," writes Todd Spangler.

Time Inc.'s Food & Wine mag is introducing a site targeted to Millennials, FWx, "designed responsively with smartphones in mind, with a heavy emphasis on content related to eating and going out," writes Lucia Moses. Contributors include less-traditional folks like "Jimmy Kimmel Live!" writer Noah Kaufman.

More Americans would rather give up TV than the Internet, with 46% in a new Pew Research study saying that the Web would be the hardest technology for them to forego, with cell phones no. 2 and TV the third. That's a change from a few years ago, when TV was the no. 1 item Americans refused to give up.