Under new leadership, Yahoo is taking another crack at “quality” long-form content. “Good luck with that,” is more or less the response from seasoned network execs. “It is the pure arrogance of the newly rich and the newly powerful to think content is easy,” John Landgraf, chief executive of FX Networks, tells David Carr. “Breaking through in a cluttered marketplace requires expertise in all of the elements of storytelling. There are so many ways it can go wrong.” 

Why are Web start-up likes Quora and Airbnb increasingly prone to taking big late-stage investments? Marc Bodnick, head of Quora’s business operations, says the answer is simple. “The more capital you have … the more comfortable and confident you can be,” he tells The New York Times. That, and “start-ups are staying private longer, venture capital firms are looking to put idle funds to work, and institutional investors are chasing returns,” NYT notes. 

Citizen has hired Wieden + Kennedy as its global branding agency. The agency’s Tokyo office will head the account, along with the agency’s Amsterdam office. Citizen spent $24 million on media in 2013, according to Kantar.

Danny Zappin, Maker Studios cofounder and former CEO, is trying to curb the company’s sale to Disney. Along with three other former executives, Zappin has filed a lawsuit aiming to prevent a shareholder vote to approve a takeover bid by Disney, The Wall Street Journal reports. “The group claims documents that Maker sent to shareholders to vote on the merger agreement with Disney failed to include a reference to a pending lawsuit that alleged some Maker directors issued shares to themselves to dilute Mr. Zappin's ownership and reduce his ability to control the company.” 

While its user interface may seem very 1990, Reddit is so popular that the slightest service tweak can get Web watchers talking. TechCrunch, for instance, is really excited about the site’s new “trending subreddit” feature, which gives reader a list of the most popular sub-communities. “It’s easy for one huge community to die almost overnight (see: Digg),” TechCrunch writes. “But a community made up of a zillion sub-communities? That’s a different beast.” 

CNN will begin to devote the 9 p.m. hour of prime time to new taped shows, starring Mike Rowe, Anthony Bourdain and others. The strategy is a shift away from the talk show format that CNN has featured at 9 p.m. for 30 years, first with "Larry King Live," then with "Piers Morgan Tonight." At 10 p.m., the cabler will offer rotating hosts in a new show called "CNN tonight," which addresses the day's biggest stories.

Julia Louis-Dreyfus bared all for the new Rolling Stone cover, posing with a "tattoo" of the US Constitution on her back. But the sexy shot revealed more than just the "Veep" star's toned backside - it was inked with an embarrassing historical flub. Under the famous line "We the People ..." sits the signature of the statesman who signed the Declaration of Independence - not the Constitution.

Following a very public feud, EBay and Carl Ichan are making nice. The activist investor is withdrawing his bid for two seats on the company’s board and his demand that it sell a minority stake in its PayPal unit to shareholders, The New York Times reports. “In return, eBay will add as a new director -- David W. Dorman, the former chief executive of AT&T and a candidate both sides have agreed on.” 

As temperatures continue to rise, a group of Hollywood stars wants to focus on climate change with a new documentary. "Years of Living Dangerously," a nine-part documentary beginning Sunday on CBS Corp's premium cable network Showtime, charts the impact on the global climate and the consequences for humanity. Director James Cameron appealed to well-known Hollywood actors to act as correspondents, including Harrison Ford, Matt Damon, Don Cheadle, Jessica Alba and Michael C. Hall.

Graydon Carter, one of the longest serving editors in the Cond Nast empire, was named to the Hall of Fame of the American Society of Magazine Editors. Carter last year inked a new multiyear agreement to stay at the helm of Vanity Fair in what many expect may be his final three-year contract.