Evernote is boasting over 100 million users, and the incredibly small dollar amount it spent acquiring them all. “We’ve spent very little money on promoting our products,” Evernote CEO Phil Libin writes a new blog post. “In fact our total spend on advertising to date comes out to less than 1 cent per user.” As VentureBeat notes, “That total seems absolutely microscopic in contrast to Evernote’s valuation, which analysts estimate to be greater than $1 billion.” 

Turner, Time Warner's cable network division, agreed to offer “complete current and previous seasons” of some of its shows on video-on-demand to Comcast's Xfinity TV and digital platforms, the company announced. "The cable company will offer dynamic ad insertion," and "fast-forwarding will be disabled for most of the content, so viewers can’t speed through the ads," writes David Lieberman.

Forbes magazine now gets more than half of its online traffic from readers on mobile devices: 39% from smartphones, 11.5% from tablets, says Lewis Dvorkin, chief product officer, quoted in a post by Chris Roush. That's a big gain from four years ago, when cell phone usage was only 5% of digital traffic.

Jill Abramson has been "unexpectedly" replaced in the top spot of New York Times executive editor by managing editor Dean Baquet, the newspaper announced. Abramson became the first woman to hold that position in 2011. Her removal is being attributed "by Arthur Sulzberger Jr., to an issue with management in the newsroom,'" according to a tweet quoted in this piece by Andrew Beaujon.

Easing fears of an industry-wide collapse, many of today’s tech companies have healthy cash cushions, The Wall Street Journal reports. In fact, an analysis of 148 U.S. tech firms with recent or pending IPOs found all to have at least enough cash to last them a year, WSJ reports. “Those findings are in contrast to the health of young tech companies during the last run-up of U.S. technology stocks, which peaked in March 2000.” 

AT&T is in "advanced talks" to buy DirecTV for about $50 billion, according to sources cited by Bloomberg reporters. "Under the plan being discussed, management of DirecTV, the largest U.S. satellite-TV provider, [would] continue to run the company as a unit of AT&T," the reporters further note.

Om Malik isn’t quite sure we’re experiencing another tech bubble, but observes some important differences in mood and climate between now and 1999. As a friend recently brought to his attention, “1999 had a gold rush mentality, a sense of broader mania,” Malik notes. “This time around you see more of a gross entitlement … many (if not most) show up expecting millions even if their companies fail.”

NBC plans to develop another live musical: "The Music Man," probably set for 2015 after this year's live production of "Peter Pan." With Fox planning its own production of "Grease" for next year, we're just wondering how many family-friendly musicals are left for the networks to co-opt. For example, will Broadway favorite "Wicked" come first to the big screen before making its way to television?

Comedy Central is developing a successor to "The Colbert Report" once it goes off the air:  “The Minority Report with Larry Wilmore." Set for a January launch, the show will present a panel of "the underrepresented voices out there" (as characterized by the network's president) "commenting on the issues of the day — but in a comedic, scripted format," writes Bill Carter. Host Wilmore  has been on the network's "The Daily Show" since 2006, "usually commenting satirically on issues dealing with racial attitudes in America," according to Carter.

According to an SEC filing, Time Inc. will spin off from Time Warner, becoming a separate company, on June 6 -- and "the 500 people cut in February will not be the end of the downsizings," writes Keith Kelly. “'We anticipate additional head-count reductions and real estate consolidations in the future,' said the filing."