Capital New York
The New York Times is adding deputy-level editors to each of its top editorial departments in an effort to increase the volume and quality of their digital output. “They'll also be involved in training desk staffs in social media and in audience development initiatives on the desks,” Capital New York reports, citing a staff memo. The effort marks one of Dean Baquet’s first major moves since assuming the executive editorship at The Times.
The New York Times
To promote its latest Website redesign, The New Yorker is giving everyone free access to new stories -- and its archives going back to 2007 -- for three months. What’s more, “The three months during which articles will be free, a promotion that will most likely be sponsored by a large corporation, will provide the magazine with data it plans to use in deciding how to position and price its ‘metered paywall,’” The New York Times reports. “Paywalls, once seen as untenable, have become something of a settled wisdom as online advertising revenue has proved disappointing.”
Re/code
Google has reportedly earmarked about $500 million to develop Shopping Express. Similar to that offered by Amazon, “the service lets shoppers buy things from local retail stores through Google, which then delivers them to consumers from the physical retail store on the same or next day,” Re/Code reports. “The service gives Google a crack at the $600 billion grocery market … [as well as] a large piece of the $3.5 billion in so-called direct-response digital ads.”
Capital New York
Nearly a year after his appointment, Capital New York checks in with Justin Smith -- chief executive of Bloomberg L.P.’s media group, and the man most responsible for turning the media company into a digital powerhouse. Among other "digital-led multi-platform brands" in the works, Smith and his team are hoping to launch a politics site helmed by John Heilemann and Mark Halperin, by October.
Adweek
Since its launch in October 2011, Condé Nast Entertainment "has a dozen projects set up at the movie studios and more than 30 in development," writes Emma Bazilian. "Among the confirmed projects are a film based on Josh Davis’ Wired story, 'John McAfee's Last Stand,' with Warner Bros.; [and] 'The Old Man and the Gun,' based on a New Yorker article by David Grann, which currently has Robert Redford attached as a producer and star..."
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