• Jon Mandel To ANA: Agency Media Kickbacks Are Pervasive, Systemic
    Agency media kickbacks took center stage at the Association of National Advertisers' media conference Thursday, as a former Madison Avenue media-buying heavyweight went public with allegations indicating the practice is far more systemic than generally believed. Jon Mandel, a long-time media buyer at Grey Advertising who rose to become CEO of GroupM's Mediacom unit before jumping over to the data and analytics side at Nielsen and more recently as CEO of PrecisionDemand, said publicly what many people acknowledge in private, off-the-record conversations. While he didn't name any names or cite specific examples, Mandel presented an especially damning case that undisclosed …
  • Etsy Preps For $100M IPO
    Preparing for its official IPO, Etsy just filed its S-1 form with the U.S. Securities and Exchange Commission. As VentureBeat reports, the quirky e-tailer plans to raise $100 million, and a debut on the Nasdaq under the symbol ETSY. “The company registered a $4.9 million net loss on $108.7 million in revenue in 2014,” VB notes, citing the company’s filing. “The prior year, Etsy was actually closer to profitability, with a $796,000 loss on $78.5 million in revenue.” 
  • New Corp. Wants Rebekah Brooks To Find Fresh U.S. Tech Talent
    Could the next Snapchat be discovered by a disgraced Britain publishing exec? That appears to be the plan for Rebekah Brooks, the former head of Rupert Murdoch’s media holdings in Britain. Acquitted on charges related to the company’s phone hacking scandal last year, Brooks has been reportedly recruited by News Corp to find fresh tech opportunities in the U.S. “She has not yet signed a contract,” The New York Times reports, citing sources. 
  • Marissa Mayer Calls Yahoo A Revived Company
    BackChannel contemplates the state of Yahoo -- and its embattled CEO -- in honor of the tech veteran’s 20th anniversary. Despite a chorus of critics, Marissa Mayer is still bent on “returning an iconic company to greatness,” and can now point to a respectable share price, a greater search market share, and a legitimate mobile business. Indeed, “Last year [Yahoo] reaped over a billion dollars of revenue in mobile ads -- a business that didn’t exist at Yahoo when Mayer arrived,” BackChannel writes. 
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