• Truth Social Offers Paid, Real-Time Access To Trump Posts
    Donald Trump’s Truth Social is launching a paid service that will provide “licensed, real-time access” to posts from the president that could affect markets, CNBC reports. The API service would enable Wall Street to track his posts. Trump is the largest shareholder in Trump Media 7 Technology Group, the parent of Truth Social. “Markets already move on Truth Social posts,” said Kevin McGurn, interim chief executive officer, in a statement. Trump’s account had 12.9 million followers as of Thursday morning. 
  • Vox Teams Up With 20th Television To Produce TV Series
    Vox Media is working with 20th Television to produce scripted and unscripted TV stories for all platforms, Variety reports. As part of the multi-year, first-look deal, the firms will develop shows based on long-form reporting of New York magazine and other Vox Media properties, along with Vox Media podcasts for Disney Entertainment TV platforms. “Through compelling long-form storytelling that captures fascinating subjects, exposes, modern life and pop culture, the opportunities are truly endless,” says Karey Burke, president of 20th Television.
  • Paper Supplier Consolidates Its Digital Media Ad Spend
    Georgia-Pacific, a manufacturer of tissue, pulp and toilet paper and has taken command of its digital ad spend in an effort to gain transparency on where its money was going, AdExchanger reports. It hired talent—an expensive and difficult chore. And it consolidated its programmatic media spend with a small group of partners: Yahoo is its primary DSP for national buys, but the firm also uses Google’s DV360, The Trade Desk and Amazon for certain campaigns. 
  • Hachette, Elsevier Sue Google, Claiming It Used Their Content To Build Gemini Models
    Author Scott Turow and a group of leading publishers, including Hachette Book Group, Cengage Learning and Elsevier, have sued Google for allegedly using millions of books and articles without permission to build its Gemini artificial intelligence models, The Wrap reports. It also did so without compensating the publishers, the plaintiffs charge, calling this "one of the most prolific infringements of copyrighted materials in history." Google also used the content to compete with the publishers by providing detailed summaries, they continue. The case is on file with the U.S. District for the Southern District of New York.  
  • Dollar Shave Club Ramps Up Its AI-Powered Advertising
    Dollar Shave Club is leaning into artificial intelligence in its advertising, Marketing Dive reports. On July 1, The brand on debuted an ad titled “250 Years. No BS. Still Free,” which was created by its in-house team using generative artificial intelligence. And on Tuesday, it is launching an AI-powered ad campaign to support its viral Ball Spray product. AI “allows the creatives to be creative, it allows the brand managers to be strategic and it takes that minutiae out of their job so that they can really be focused,” says Laura Higgins, chief brand and innovation officer for Dollar Shave. 
  • Cox Media Group Deploys Waymark's AI Video Ad Tools
    Cox Media Group (CMG) is using Waymark's AI-powered video creation platform to drive sales at stations in nine markets, TVTechnology reports. “What we’re seeing with Cox Media Group represents how broadcasters help clients grow and unlock revenue,” says Alex Persky-Stern, CEO of Waymark. “When a platform can help reps open doors, close deals, and deliver finished creative, the impact compounds.” Persky-Stern adds, “CMG’s teams have proven that video drives campaign revenue throughout the sales cycle.”
  • Texas AG Paxton Investigates LinkedIn Over 'Fake' Job Ads
    Texas Attorney General Ken Paxton is investigating LinkedIn, claiming that the company has advertised misleading or fake job opportunities to its Premium subscribers, KVUE reports. Paxton charged that LinkedIn has long marketed its paid Premium subscription services to “job seekers who have the expectation that the platform's job listings represent legitimate, active hiring opportunities." However, LinkedIn's marketing materials do not disclose that "a significant percentage of job postings may be inactive, unfilled, or otherwise not representative of genuine hiring opportunities,” he added. 
  • Germany Says Google's AI Overviews, Perplexity AI Subject To Media Laws
    Google’s AI Overviews and Perplexity AI are subject to Germany’s media laws, the country’s media regulator said, Reuters reports. This includes AI-generated new summaries and chatbot responses. These are seen as content created by the companies themselves, not by third parties. Meanwhile, a court in Munich said Google could be liable for false statements generated by AI overviews.
  • ABC Radio News Radio's Prerecorded Overnight Broadcasts Questioned
    Questions have emerged about ABC News Radio’s practice of broadcasting pre-recorded newscasts during overnight hours, Barrett Media reports. This came to light when ABC did not communicate the news of Sen. Lindsey Graham’s passing until 4:30 AM ET via email, almost two hours after it was announced. While ABC has been transparent about the practice, which it started two years ago, several affiliate program directors say they did not know about it. 
  • Content Partners, Ed Simpson Form Wonderloom Media
    Content Partners has teamed up with media pro Ed Simpson to launch Wonderloom Media, Variety reports. The new firm has made its first acquisition: The YouTube true-crime channel Dr. Insanity, which has more than 5 million subscribers. Wonderloom Media was created to help promising creators expand the scope of their media activity. Simpson will serve as CEO of the company. 
« Previous EntriesNext Entries »