• by Laurie Sullivan , 6 hours ago

Amazon Ads and LinkedIn have announced a collaboration to help advertisers reach professional audiences.

LinkedIn brings its first-party audience data to Amazon Ads’ streaming TV inventory through "Microsoft Monetize," the supply-side platform of LinkedIn parent Microsoft.

Advertisers running on Amazon DSP will have an option to reach B2B audiences in premium TV environments.

Data from LinkedIn’s approximately 1 billion members can be targeted based on job titles, industry, seniority or job title and company data.

The collaboration builds on a partnership between Amazon Ads and Microsoft announced October 2025, and foreshadows Amazon’s upfront presentation next week.

The announcement made days before the media industry’s annual “upfront,” when U.S. TV companies try to sell most of their commercial ad inventory ahead of the next programming cycle.

Amazon will lead an event on Monday, following similar presentations from NBCUniversal, Google and others for most of the week.

Amazon DSP, last year, was named the preferred transition partner for advertisers using Microsoft Invest, which the company shuttered last year.

By combining LinkedIn's audiences with the scale and impact of streaming TV, advertisers can now reach B2B audiences alongside Amazon audiences through their Amazon DSP buys, according to Chris Conetta, Director of Omnichannel Supply Amazon Ads.

Amazon generated $17.2 billion in revenue in Q1 through its ad business, up 22% year over year. Advertising has become a key growth driver for the company, along with AI solutions that improve engagement between brands and consumers.

Through partnerships like Netflix, Disney, Spotify, and others, Amazon Ads has attracted advertisers to its services based on CTV.