The Internet of Things may be coming to a bar near you. In the latest twist in IoT gadgetry, the Absout Company's Malibu brand is introducing 'Coco-nect' cups, which send signals to bar staff when a fresh drink is required. The connected-drinks system uses Wi-Fi and RFID technologies with the coconut-shaped cups.
One of the more significant connected devices in the home may be the smart TV. While more consumers add Internet-connected devices over the long term, people in the short term are increasingly streaming content through their connected TVs. Four in 10 consumers already have a smart TV, according to the consumer market research firm GfK. And more than a third of consumers own a digital media player.
Another holiday season, another amount of large spending on technological gifts. As retailers stock up for the holiday rush, there will be plenty of Internet of Things items on the shelves this year. Technology gifts have accounted for more than 73% of holiday gift spending each year for the past 15 years, according to the annual planned shopping tally by the Consumer Technology Association.
When it comes to smart devices, home security seems to be what drives consumers to stores. The majority of sales associates say home security is the top category of what consumers in their stores tend to purchase, based on new research. But when it comes to smart devices already owned and desired by shoppers, things that control temperature are more likely to be on the minds of consumers, based on a pair of surveys conducted by Creative Channel Services, a unit of the Omnicom Group, for Twice.
Much of the consumer benefit relating to the Internet of Things involves making things easier for a person to do. These ease-of-use steps may not come all at once and they may not seem like a big deal when first introduced. One of the most notable steps will for some things to essentially automatically happen.
Consumers may be warming to the idea of self-driving cars. Testing a self-driving car and even replacing their current vehicle with one interests the majority of consumers, according to a new national study. The study, conducted by the Consumer Technology Association (CTA), is in direct contrast to numerous other studies. This one is based on a survey of 2,000 U.S. adults who drove a car or truck in the last 30 days.
Some of the advertising within the Internet of Things is going ambient. With billions of Internet-connected sensors, marketers will have much better insights into consumer activities, movements and behaviors. The nightmare scenario of intruding and interrupting the consumer with what seem like relevant messages throughout the day will not work, for countless reasons.
The Internet of Things is transforming the way companies make the things they sell. In products ranging from toys to jet engines and beyond, sensors are getting involved all along the way, ultimately promising that businesses will gain additional consumer insights and improve customer satisfaction. More than half (61%) of product manufacturers already are in early or active IoT deployment, based on a new research report on the challenges and opportunities relating to the Internet of Things.
The competition for the voice activated agent in the home is now getting serious. With Google's official launch of its Home device, among a slew of other things yesterday, more consumers are going to become acutely aware that they can speak things in their home and their words will cause rather immediate actions.
The Internet of Things involves sensors and plenty of them are coming to airports to track pretty much anything or anyone who moves. These technologies include beacons, Bluetooth and Wi-Fi and a quarter of airports already have installed some at checkpoint areas, up from only 17% a year ago, based on the latest global study by SITA, the airline industry organization.