• ENGAGE:AFFLUENT
    Luxury Automakers Can Succeed With Premium Partnerships
    Automakers have found interesting ways of getting people into their cars through fleet partnerships that give people an experience of a vehicle without the ignominy of the rent-a-car.
  • ENGAGE:AFFLUENT
    Is Food Gen Y's New Status Symbol?
    Do Millennials care about luxury? It's a question we hear a lot. We've done a deep-dive on the topic, and we know that the definition of luxury has blurred for the generation.
  • ENGAGE:AFFLUENT
    Don't Let Preconceived Notions Obstruct Effective Content Marketing
    With 87% of mass affluents reporting use of social media, according to LinkedIn, it has become even more important for brands to entice this rapidly growing group with content. But creating content that's both effective and unique means we have to dismiss some unfortunate untruths that plague our industry when targeting a more upscale audience.
  • ENGAGE:AFFLUENT
    Holiday Shopping Plans Are Generations Apart
    Last week, on Sept. 22, the autumnal equinox occurred. This event meant summer 2014 had come to a close and fall 2014 had begun. And with fall beginning, America's retailers and the companies that supply them with the goods and services they sell are focusing intently on the 2014 holiday shopping season. We discovered that some affluent consumers had already quietly started their shopping, and we gained some insights about how retailers will most likely fare during what is traditionally the No. 1 selling season of the year.