• ENGAGE:AFFLUENT
    Premiums Require Personalization
    We live in a world that is run by technology. We can order our groceries online and have them delivered. We can video-chat with friends living on the other side of the world. We can pay our bills via a secured website. We can even get medical evaluations via this World Wide Web! So many of the daily, personal errands that we used to run can now be done with the click of a mouse and the entering of your credit card number. Going are the days where we became personal friends with the person behind the counter at the ...
  • ENGAGE:AFFLUENT
    A Brand Marketer's Guide To The Robot Uprising
    As a futurist, I'm often asked about an inevitable "robot uprising." I'm asked, "What happens when robots and artificial intelligence (AI) start taking the jobs?" and "What's the impact on brands?"
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    Research Data Needed To Understand Target Market
    Marketers are inundated with data of all sorts from many different sources. It is vital to have a clear vision of what data is really needed to design an effective marketing strategy and plan. And then one must be careful to find an accurate and reliable source of the data that is considered essential.
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    Luxury Through The Eyes Of Affluent Women And Men
    Our previous column, "Luxury Through The Eyes Of The Affluents," focused on how affluent consumers (whom we defined as female and male adults living in households with household incomes of $75,000 or more - about 100 million of them - and who are the largest market segment that buys luxury products and services) currently think about "luxury."