• ENGAGE:AFFLUENT
    How To Win The Respect Of Affluent Millennials
    Move over, Boomers. You may have more money (for now), but Millennials have more people. According to the U.S. Census Bureau, Millennials now represent more than one-quarter of the nation's population with 83.1 million people, compared to 75.4 million Boomers. And in a short time, Millennials will be the generation with the most financial pull.
  • ENGAGE:AFFLUENT
    The Conundrum With Clout, Part 2
    Millennials are truly a mixed bag. We boomers either love 'em or hate 'em. With millennials representing the soon-to-be biggest buyers of luxury products and services - 86 million of them versus the 80 million boomers - a deeper appreciation of their ethic and biases by the boomers and the differences between the two generations is essential. Many luxury brands have yet to focus on this powerful community.
  • ENGAGE:AFFLUENT
    Hey, Luxury Marketers, The Multicultural Millennials Are Waiting to Hear From You
    Luxury brand marketers must rethink their relationship with multicultural Millennials. The group represents 80% of the total growth of Millennials more broadly - the largest consumer demographic in the U.S. - who luxury marketers are already pursuing frantically. According to a report by Nielsen, the buying power of U.S. multicultural shoppers increased by 415% from 1990 to 2014. That's more than double the increase in total spending power for the country over the same period.
  • ENGAGE:AFFLUENT
    The Anxiety Of Millennial Affluents
    Sure, we all know the Millennials. You know, the biggest generation ever. The ones so full of optimism and creativity. The ones obsessed with technology. The ones living with their parents. But not much attention is paid to the affluent ones, the ones with HHI at over $180k. Can we measure them with the same yardstick that we measure the rest of the 76.4 million of their generational cohorts? The answer is yes and no.
  • ENGAGE:AFFLUENT
    3 Steps For Unlocking Hidden Value In Your CRM Data
    Today's advertising climate is very focused on "big data," but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demographic and life-stage data within their CRM systems - valuable information that can teach them about existing and prospective customers.
  • ENGAGE:AFFLUENT
    Amazon And The Affluent Marketplace
    July and August have been very high-profile months for Amazon. First of all, it celebrated the 20th anniversary of its start as an online bookseller in July 1995. It's amazing what 20 years can do for a business.