by David Measer on Jul 27, 11:48 AM
If you haven't noticed, there's a boom in American whiskey right now. Led by bourbon, the category has grown 40% in the past decade, with revenue growth of 47% to $2.7 billion in 2014. The International Wine and Spirits Review forecasts 20% growth in the next five years. Supply can hardly keep up with demand, leading to shortages of the amber liquid in top markets across the country. And it's the favorite way for pop culture heavyweights to booze up, from Don Draper on "Mad Men" to Frank Underwood on "House of Cards" to Raylin Givins on "Justified." Like vodka …
by Pam Danziger on Jul 25, 1:45 PM
Let's face it. Most products positioned in the luxury sphere offer exceptional quality, workmanship and styling. These brands have aced the product-centric side of the marketing equation. As a result, luxury brands have largely become commoditized with comparable high-end products offering much the same features and benefits, with minor tweaks here and there.
by Rachel Spiegelman on Jul 20, 10:00 AM
Uber Select. Soothe. Onefinestay. Now, even the pink mustache is getting fancy.
by Lena Bourgeois on Jul 13, 10:00 AM
Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they're not a uniform generation with identical traits that apply to every single member.
by Bob Shullman on Jul 6, 11:00 AM
According to some industry pundits, Amazon will be the number one seller of apparel in the United States by next year. To help accelerate that achievement in apparel and fashion, Amazon earlier this year unveiled a new daily show, "Style Code Live," on Amazon.com to help push its fashion and apparel businesses. The show features fashion and beauty tips as well as live chat that allows viewers to communicate with the hosts and includes a product carousel displaying apparel related to the show and that can be purchased on Amazon.com.
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