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    Affluents And The Bourbon Boom
    If you haven't noticed, there's a boom in American whiskey right now. Led by bourbon, the category has grown 40% in the past decade, with revenue growth of 47% to $2.7 billion in 2014. The International Wine and Spirits Review forecasts 20% growth in the next five years. Supply can hardly keep up with demand, leading to shortages of the amber liquid in top markets across the country. And it's the favorite way for pop culture heavyweights to booze up, from Don Draper on "Mad Men" to Frank Underwood on "House of Cards" to Raylin Givins on "Justified." Like vodka ...
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    Elevate Luxury With Personalized Experiences
    Let's face it. Most products positioned in the luxury sphere offer exceptional quality, workmanship and styling. These brands have aced the product-centric side of the marketing equation. As a result, luxury brands have largely become commoditized with comparable high-end products offering much the same features and benefits, with minor tweaks here and there.
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    How Leveling Up Your Offering Can Help Or Hinder Your Brand
    Uber Select. Soothe. Onefinestay. Now, even the pink mustache is getting fancy.
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    What To Ask About Your Marketing Strategy Before You Ask About Millennials
    Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they're not a uniform generation with identical traits that apply to every single member.
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    Looking Forward: Amazon And Today's Affluent Marketplaces
    According to some industry pundits, Amazon will be the number one seller of apparel in the United States by next year. To help accelerate that achievement in apparel and fashion, Amazon earlier this year unveiled a new daily show, "Style Code Live," on Amazon.com to help push its fashion and apparel businesses. The show features fashion and beauty tips as well as live chat that allows viewers to communicate with the hosts and includes a product carousel displaying apparel related to the show and that can be purchased on Amazon.com.