Why The Affluent Gen X Shouldn't Be Put Into A Corner
    There's an affluent group that shouldn't be getting the short end of the marketing stick - the nearly five million affluent American Gen X (aged 39 - 52). According to our Affluent Perspective Global Study, affluent Gen Xers generate 31% of the affluent spending across the eight categories monitored - everything from vacations and home furnishings to clothes and dining.
    The Importance Of Direct Source Data In Marketing To The Affluent
    There are seemingly infinite data sources that marketers can utilize to help find their audience across media. The challenge they face is deciding how much to invest in data to maximize their return; in other words, will spending heavily on specific data to find the audience result in higher revenue than if they used a different source, or didn't use the data at all?
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