• ENGAGE:AFFLUENT
    The Conundrum With Clout
    As the boomers age, they are focusing less on acquiring "stuff" and more on great experiences, creating special memories with family and friends. The most affluent boomers own multiple homes, more clothing and jewelry than they can wear, more luxury products than they have room for and have less energy and time to care for and manage all of these material things. Boomers, though retiring later, are spending more and more of their time savoring and enjoying their "golden years."
  • ENGAGE:AFFLUENT
    How To Engage Millennials On Mobile Devices
    Engaging Millennials on mobile devices has never been harder, or more crucial for a brand's success. There are now over 83 million Millennials in the United States, representing $1.3 trillion in consumer spending. Of that 83 million, 88% of Millennials use a smartphone, and 52% of them will use their mobile device for commerce, according to CreditCards.com.
  • ENGAGE:AFFLUENT
    How To Market To The Affluent While Respecting Their Privacy
    Advertisers looking to reach affluent consumers typically have several options, but they've always struggled with the limitations of those options. They could buy print advertising in publications claiming to have affluent readership, such as Vogue, The New York Times, or Cond Nast Traveler. They could make TV buys during large events, such as the Super Bowl, hoping that the scale of those events brought a good percentage of affluent viewers. Direct mail presented a slightly more precise tactic, letting marketers send offers to homes in affluent ZIP codes, or to the subscribers of the previously-named publications.
  • ENGAGE:AFFLUENT
    Luxury Purchasers: Who Are They And What Are Their Interests? Part 3
    Our June and July columns, "Luxury Purchasers: Who Are They and What Are Their Interests?" parts 1 and 2, focused on our finding that luxury purchasing goes much deeper than the affluent market segments with household incomes of $75,000 or more (the top 41% of adults) and the very affluent with household incomes of $250,000 or more (the top 3% of adults).