• ENGAGE:AFFLUENT
    Jet-Setters: Their Travel Preferences
    As 2014 approaches its final days, no matter the industry, we look towards the New Year with hopes to see improvements. Fortunately for the travel industry, a very positive outlook has been forecast.
  • ENGAGE:AFFLUENT
    Successful Luxury Social Marketing Starts With An Invitation To The Party
    For a luxury brand, every motion in its social marketing strategy has value. In an environment as personal, and personalized, as social media, it's very important to capture not just the attention but the imagination of luxury consumers, and to keep those audiences engaged with the brand over time. When we look at brands in general that have achieved quantifiable success in social marketing, we see them performing well in three metrics in particular: engagement, impact and responsiveness. But can the same be said for all luxury brands? It depends.
  • ENGAGE:AFFLUENT
    How Financial Institutions Need To Market To Emerging Affluent Millennials
    There's been lots of conversation in the marketing community this year about marketing to the Millennial generation - those consumers who are currently younger than 34. Although Millennials currently control a small portion of the nation's wealth and spending power, it is important for financial services marketers to work on fostering relationships with them today, particularly the emerging affluent subset who are working their way up the corporate ladder and starting to accumulate wealth.
  • ENGAGE:AFFLUENT
    Communicating With Affluent Generations In Today's Cross-Media World
    In our previous column, we reported on how advertisers and marketers can reach and engage with affluent shoppers (adults living in households with household incomes of $75,000 or more - the top 41% of American adults) using 68 different ways (40 potential advertising platforms and 28 potential word-of-mouth approaches). That column generated reader requests to provide some topline insights regarding how advertisers and marketers might communicate with these 99 million adults according to their generation.