Measuring the affluent customer and the view of the affluent customer have been rocked to the core by the Ipsos-Mendelsohn report released a few weeks ago. It is a well-researched and documented project and when we say that it has rocked this market, it is in the positive sense of the word.
This week, we had the pleasure of unveiling our annual survey, our 35th year of tracking the lives, lifestyles, media habits and spending patterns of Affluent Americans.
In the movie "Gentleman Prefer Blondes," Marilyn Monroe made the song, "Diamonds are a Girl's Best Friend" a classic. In the song, she exclaims, "Tiffany's! ... Cartier! ... Black Starr ... Frost-Gorham, talk to me, Harry Winston, tell me all about it!"
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