MAD London Editions for September 2014
MAD London - Tuesday, Sept. 30, 2014
Ryder Cup Figures Suggest It's Time To Forget Social Mentions And Focus On Brand Association
Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
UK Start-Up Used By Universal Music Group For Native Product Placements
AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Most CMOs Do Not Know They Are Using Programmatic
DigitasLBi Taps Rubicon For Programmatic Buying
Ryder Cup Achieves Record Level Of Social Following - BMW Dominates Sponsor Mentions
First Global Brand Campaign Launches 'Meet Me At Starbucks'
Osborne Vows To Tackle Google On Tax
Amazon Named Number One For Personalisation By Four In Five UK Shoppers
Bauer Takes Magic National
MAD London - Monday, Sept. 29, 2014
Beacons To Solve 'Click And Collect' Hassle - Just Add Mobile Payment And You'll Be Really Talking
AOL, Yahoo: Starboard Investor Pushes For Merger
Facebook Claims Atlas Will Solve 'Cross Device Problem'
Twitter Tempts Hollywood Studios With Targeted Ads
Comparethemarket Says Facebook Premium Video Ad Campaign Successful
LG, JCDecaux Unveil World's Largest Billboard
John Lewis Invests GBP100k In Beacon Technology Start-Up
KitKat #bendgate Tweet Beats Oreo's 'Dunk In The Dark' Record Holder
Camelot To Launch 3D Augmented Reality 'Christmas Cash' Scratchcards
Coca-Cola Launches Wearable Fitness Tracker And Dance Game
Twitch 'Legitimised' By Amazon Purchase
MAD London - Friday, Sept. 26, 2014
Wearables, iBeacons And Internet Of Things - Make Or Break For The CMO And CIO?
EU To Approve Facebook's Whatsapp Purchase
Creative Brands Generate Better Sales, Forrester Reveals
Grant's Whisky Shifts Focus To Millennials Through Social
MailOnline Pitches Native At GBP65k for 450k Views
TfL Launches #homesafeselfie Campaign
From Russia With Love
Native Ad Company Vibrant Enters Programmatic Space
MAD London - Thursday, Sept. 25, 2014
Brands Must Be The Second Screen, Twitter The Third
ITV Most Tweeted Show -- TV Accounts For 40% Of Peak-Time Tweets
Bloggers Balance Work With 10 Hours Writing Per Week - 9 in 10 Host Sponsored Content
Digitas LBi Relaunches Social Agency MRY as Lost Boys
Is Instagram's Ad Service A Blessing Or Curse?
ZenithOptimedia Retains Molson Coors Account
Starbucks Approaching CRM Agencies
Why Are Microsoft And Amazon Paying So Much For Minecraft And Twitch?
MAD London - Wednesday, Sept. 24, 2014
Facebook 'Likes' Really Could Be As Worthless As You Were Fearing, MIT Scientists Reveal
Facebook 'Like' Values Challenged By MIT Research
Sony PlayStation TV Set For Mid-November UK Launch
One In Five Think Brand Britain Tarnished By Scottish Referendum
Voice Assistants Could Steer Users To Brands
Drinks Maker Hails Commonwealth Games Sponsorship Success
Facebook Readies Ad Network Built On Atlas
WPP Continues Buying Spree, GroupM Acquires 49% Stake In Haworth
MAD London - Tuesday, Sept. 23, 2014
Will Native Advertising Kill Blogging's Young Dream?
Instagram Launches Ad Service With Omnicom
Blogger Research Says They Like Brand Content -- And Payment!
AIG Ramps Up Rugby Sponsorship Awareness Campaign On Social
78% Will Switch To Amazon If Let Down By Brand's Own Site
Apple Exceeds Expectations With 10m iPhone 6 First Weekend Sales
Thomson Launches New Brand For First Jobbers
Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MAD London - Monday, Sept. 22, 2014
Is Facebook Making A Play For Twitter's Second-Screeners?
Facebook Tweaks News Feeds Around Trending Topics
Apple Still UK's Coolest Brand -- Instagram Overtakes Twitter
Social Network For Audio Clips Launches
Airbnb To Offer Tours And Experiences
Drinks Companies Agree On New Code For Marketing To Children
WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
DoubleClick, Zedo Found Serving Malware:, Other Publishers Infected
MAD London - Friday, Sept. 19, 2014
Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
Programmatic Essential For Mondelez in 'Data Arms Race'
Quarter Of Young People Mainly Shop Online For Clothes
News UK Forms Native Advertising Division
Alibaba Completes Largest Tech IPO Ever
Wieden+Kennedy Wins Mondelez's Trebor Mints UK Creative Brief
Mother Wins Hovis Creative Account
Mail Online Still Most Visited New Site -- Mirror And Metro Making Gains
Publishers Need To Rip Up The Rule Book When Deciding On Digital Content Policy
MAD London - Thursday, Sept. 18, 2014
Millennials Exposed -- Why All The Fuss?
Twitter Expands Audience Targeting Tools
News Corp. Tells European Commission Google Is A 'Platform For Piracy'
Native Exchange Sharethrough Acquires UK-Based Content Platform VAN
Google Glass Partners With Mr Porter
Mail Online Ad Revenues Up Nearly 50%
ITVBe Channel To Launch With Diet Coke As Main Sponsor
WPP Raises Legal Challenge To Losing GBP140m Buying Account To Carat
Jack Wills Appoints Havas Work Club As UK Digital Agency
MAD London - Wednesday, Sept. 17, 2014
Let The Independence Vote Silence The Social 'Buzz' Gurus Forever -- Please!
IAB Unveils Anti-Fraud Effort, Forms Working Group
Millennials Like Brands With Ecological Morals
Programmatic Now 60% Of Brand Video Spending, Study Finds
Barclays Wearable Debuts For London Commuters
London Live Not Allowed To Relax Local Content Quota
Newspaper Revenue Decline Ends Globally Next Year -- But Not In The UK
Gaming Now Dominated By Women And Smartphones
Converse Use AdBlock Technology To Replace Other Brands' Messages With Its Content
Levy Stays On At Publicis To Build A Better Legacy
« Previous Entries