MAD London Editions for September 2014
- MAD London - Tuesday, Sept. 30, 2014
- Ryder Cup Figures Suggest It's Time To Forget Social Mentions And Focus On Brand Association
- Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
- UK Start-Up Used By Universal Music Group For Native Product Placements
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
- Most CMOs Do Not Know They Are Using Programmatic
- DigitasLBi Taps Rubicon For Programmatic Buying
- Ryder Cup Achieves Record Level Of Social Following - BMW Dominates Sponsor Mentions
- First Global Brand Campaign Launches 'Meet Me At Starbucks'
- Osborne Vows To Tackle Google On Tax
- Amazon Named Number One For Personalisation By Four In Five UK Shoppers
- Bauer Takes Magic National
- MAD London - Monday, Sept. 29, 2014
- Beacons To Solve 'Click And Collect' Hassle - Just Add Mobile Payment And You'll Be Really Talking
- AOL, Yahoo: Starboard Investor Pushes For Merger
- Facebook Claims Atlas Will Solve 'Cross Device Problem'
- Twitter Tempts Hollywood Studios With Targeted Ads
- Comparethemarket Says Facebook Premium Video Ad Campaign Successful
- LG, JCDecaux Unveil World's Largest Billboard
- John Lewis Invests GBP100k In Beacon Technology Start-Up
- KitKat #bendgate Tweet Beats Oreo's 'Dunk In The Dark' Record Holder
- Camelot To Launch 3D Augmented Reality 'Christmas Cash' Scratchcards
- Coca-Cola Launches Wearable Fitness Tracker And Dance Game
- Twitch 'Legitimised' By Amazon Purchase
- MAD London - Friday, Sept. 26, 2014
- Wearables, iBeacons And Internet Of Things - Make Or Break For The CMO And CIO?
- EU To Approve Facebook's Whatsapp Purchase
- Creative Brands Generate Better Sales, Forrester Reveals
- Grant's Whisky Shifts Focus To Millennials Through Social
- MailOnline Pitches Native At GBP65k for 450k Views
- TfL Launches #homesafeselfie Campaign
- From Russia With Love
- Native Ad Company Vibrant Enters Programmatic Space
- MAD London - Thursday, Sept. 25, 2014
- Brands Must Be The Second Screen, Twitter The Third
- ITV Most Tweeted Show -- TV Accounts For 40% Of Peak-Time Tweets
- Bloggers Balance Work With 10 Hours Writing Per Week - 9 in 10 Host Sponsored Content
- Digitas LBi Relaunches Social Agency MRY as Lost Boys
- Is Instagram's Ad Service A Blessing Or Curse?
- ZenithOptimedia Retains Molson Coors Account
- Starbucks Approaching CRM Agencies
- Why Are Microsoft And Amazon Paying So Much For Minecraft And Twitch?
- MAD London - Wednesday, Sept. 24, 2014
- Facebook 'Likes' Really Could Be As Worthless As You Were Fearing, MIT Scientists Reveal
- Facebook 'Like' Values Challenged By MIT Research
- Sony PlayStation TV Set For Mid-November UK Launch
- One In Five Think Brand Britain Tarnished By Scottish Referendum
- Voice Assistants Could Steer Users To Brands
- Drinks Maker Hails Commonwealth Games Sponsorship Success
- Facebook Readies Ad Network Built On Atlas
- WPP Continues Buying Spree, GroupM Acquires 49% Stake In Haworth
- MAD London - Tuesday, Sept. 23, 2014
- Will Native Advertising Kill Blogging's Young Dream?
- Instagram Launches Ad Service With Omnicom
- Blogger Research Says They Like Brand Content -- And Payment!
- AIG Ramps Up Rugby Sponsorship Awareness Campaign On Social
- 78% Will Switch To Amazon If Let Down By Brand's Own Site
- Apple Exceeds Expectations With 10m iPhone 6 First Weekend Sales
- Thomson Launches New Brand For First Jobbers
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
- MAD London - Monday, Sept. 22, 2014
- Is Facebook Making A Play For Twitter's Second-Screeners?
- Facebook Tweaks News Feeds Around Trending Topics
- Apple Still UK's Coolest Brand -- Instagram Overtakes Twitter
- Social Network For Audio Clips Launches
- Airbnb To Offer Tours And Experiences
- Drinks Companies Agree On New Code For Marketing To Children
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
- DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
- MAD London - Friday, Sept. 19, 2014
- Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
- Programmatic Essential For Mondelez in 'Data Arms Race'
- Quarter Of Young People Mainly Shop Online For Clothes
- News UK Forms Native Advertising Division
- Alibaba Completes Largest Tech IPO Ever
- Wieden+Kennedy Wins Mondelez's Trebor Mints UK Creative Brief
- Mother Wins Hovis Creative Account
- Mail Online Still Most Visited New Site -- Mirror And Metro Making Gains
- Publishers Need To Rip Up The Rule Book When Deciding On Digital Content Policy
- MAD London - Thursday, Sept. 18, 2014
- Millennials Exposed -- Why All The Fuss?
- Twitter Expands Audience Targeting Tools
- News Corp. Tells European Commission Google Is A 'Platform For Piracy'
- Native Exchange Sharethrough Acquires UK-Based Content Platform VAN
- Google Glass Partners With Mr Porter
- Mail Online Ad Revenues Up Nearly 50%
- ITVBe Channel To Launch With Diet Coke As Main Sponsor
- WPP Raises Legal Challenge To Losing GBP140m Buying Account To Carat
- Jack Wills Appoints Havas Work Club As UK Digital Agency
- MAD London - Wednesday, Sept. 17, 2014
- Let The Independence Vote Silence The Social 'Buzz' Gurus Forever -- Please!
- IAB Unveils Anti-Fraud Effort, Forms Working Group
- Millennials Like Brands With Ecological Morals
- Programmatic Now 60% Of Brand Video Spending, Study Finds
- Barclays Wearable Debuts For London Commuters
- London Live Not Allowed To Relax Local Content Quota
- Newspaper Revenue Decline Ends Globally Next Year -- But Not In The UK
- Gaming Now Dominated By Women And Smartphones
- Converse Use AdBlock Technology To Replace Other Brands' Messages With Its Content
- Levy Stays On At Publicis To Build A Better Legacy
