MAD London Editions for August 2015
MAD London - Wednesday, Aug. 12, 2015
It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
EDITOR'S NOTE: MAD London Takes A Summer Break Until September 2nd
Alphabet Stock Boost As Pet Projects Spun Out From Cash Cows
Facebook Ups Ad Features, More Controls For Advertisers
Google Brings In The Green Any Way You Spell Alphabet
Hidden In Google's Alphabet Soup Is A Wave Of Media Measurement Advancements
Lord Sugar Sells Amscreen To Former CBS Outdoor Chief Exec Tom Goddard
Facebook Expands Native Video Ads, Interstitials
Think Mobile Integration, Rather Than Mobile First
Snapchat So Far Avoiding 'The Twitter Trap'
Morrisons Says New Premium Milk Brand Came From Listening To Social Media
Moving Up The Purchase Funnel: Making The Most Of Low-Hanging Fruit
Doritos Teams Up With The Lad Bible To Launch 'The Summer Bible'
ITV Takes Stake In Channel Mum
Newspapers Reach New Deal On Football Coverage
MAD London - Tuesday, Aug. 11, 2015
Google Deploys Nielsen Digital Ad Ratings Worldwide Via DoubleClick
Apple Pay Is Not Selling Itself
Ad Blocking Set To Cost $41bn Next Year
Best Time to Go to the Store? Ask Google
Rivals Facebook, Google, Microsoft Find Truce In Fight Against Internet Porn
Emirates Signs Up Jennifer Aniston For Global Awareness Campaign
Google Forms Alphabet Parent Company
Time Inc. Snaps Up 'Snap Fashion' Stake, Cites 'Strategic Benefits'
Twitter Executives Show Commitment Through Buying Stock
Shell Company Floats To Buy Struggling Media Brands
Tweeting For Beer
Lionsgate Drops MEC For Carat
Do Huge Ad-Blocking Numbers Matter In A Mobile World?
MAD London - Monday, Aug. 10, 2015
Brands On Alert As Massive Fines Set To Dwarf Reputation Damage After Hack Attacks
Google's Programmatic Walls Get Higher By Removing YouTube From AdX
AdBlock Plus Warns Industry To Deal With Ad Fraud Or See Blocking Spread To Mobile Devices
Twitter Preps Buy Button Rollout
Digital Giants Could Face Far Tougher Security Rules
Carphone Warehouse Customers Vent Fury Over Cyber Breach Announcement Delays
British Gas Brings All Its Services Into Single TV Ad Campaign
Children's YouTube Channel Hits Top 5 Position And Launches Toy Range
The Sun And Sun On Sunday Had An 'Exceptional' July
Google 'Viewable' Patent Verifies Ads, Content In View
MAD London - Friday, Aug. 7, 2015
How Google Lost Europe
IPG's FutureBrand Buys Digital Agency Hugo & Cat
Are You Gearing Up To Meet Email Marketing Trends?
Programmatic Set For Big Growth, But Skills Are A Major Challenge
Online Mobile, Advertising Attacks Need Attention
Guess I Will Never Know If You Can Hear Me Now
Unlimited Leave And A Free Massage -- Evidence Of A Tech Crash Coming?
Google To Take YouTube Inventory Off DoubleClick AdX
Very.co.uk Set To Launch Shoppable Instagram Ads
Less Than A Third Subscribe To TV Streaming Services For Original Shows
Adidas To Launch 'Create Your Game' Campaign To Increase Visibility
Lenovo Yet To Work Out What To Do With Motorola Brand
Nearly A Third Of Premier League Sponsors Risk Wasting Their Money
TfL Replaces Clear Channel With JCDecaux For "World's Biggest" Bus Shelter Contract
NBA Coming To London In January
Why Premier League And Championship Shirt Sponsors Must Kick Off A Season Of Engagement
MAD London - Thursday, Aug. 6, 2015
Publishers - Repent Now And Stem The Ad-Blocking Tidal Wave
Smartphones Become Top Device For Internet Access
Why The BBC Should Embrace Its Global iPlayer Audience
To Grow Up, Ad Tech Must Learn To Rethink Viewability
Apple Music Has 11m Trialists
RTB Exchanges Attracting Malvertising
Children Watching Less TV, More YouTube
Facebook Says "JK" On Withholding Mobile Data
Brands Target Rural Rich As They Move From Suburbs To 'Ruburbs'
Adidas Fitness App Business Runtastic For $240m
FA Chairman Joins Condemnation Of Clubs Banning Journalists
McDonald's Launches Its Biggest Grassroots Football Campaign
Kiss Named Fastest-Growing UK Radio Station
Google Makes Search Analytics Data Available Through API
Marketers, Agencies Split On Impact Of 'IoT,' Feel Equally Ignorant About What It Actually Is
MAD London - Wednesday, Aug. 5, 2015
Content Marketing Must Have Its Facebook Moment And Start Talking Native
Ad Agency Margins At Lowest Point In Seven Years
LinkedIn Launches Brand-Building Measurement Tool
Sir Martin Sorrell Eyes Opportunities In Iran
Huge Growth For Reddit Despite Controversies
Counter-Extremist Thinktank Launches #notanotherbrother Video To Tackle ISIS Recruitment
M&S On Why It's Adopting A Start-Up Mentality
Orangina Targets Millennials With Premium Campaign
After 9m Teaser Views, Lexus Launches Hoveboard Ad
Lidl Appoints Starcom To GBP70m Media Account
Yahoo Under Attack, Say Security Researchers At Malwarebytes
Why Agencies And Clients Are Calling It Quits
Content: The Power Behind Strategies And Campaigns
MAD London - Tuesday, Aug. 4, 2015
Sport Needs Common Sense And Local, Joined-Up Marketing
Apple Music May Have 10 Million Subscribers - For Now
Mumsnet Prepares To Go Mobile
Pinterest Deepens UK Brand Relationships Ahead Of Advertising Rollout
Ad Tech Blending Digital, Physical Worlds
Amazon Studio Chief Proclaims Data Isn't Everything
Public Consultation Ordered As Olympics Fails To Deliver Increased Sports Participation
Trinity Mirror Ad Deal With Newcastle United Looks Like Editorial Pact
How O2 Plans To Cope With Rugby World Cup Sponsors Grabbing The Limelight
Havas Media Appoints James Shepherd As Head Of Mobile
Coral Signs Bookmaking ?Deal With Premier League's Norwich City
Audi, BMW, Daimler Collectively Spend $3.2B To Acquire Nokia's HERE Mapping Service
Content Quality, Mobile, Speed Drive Search Engine Query Ranking
MAD London - Monday, Aug. 3, 2015
IoT And Big Data Really Is Like Oil, We Just Need To Let It Flow
Chime Board Approves $585 Million Cash Offer From Providence, WPP
Why And How P&G Culled Its Agency Roster By 40%
Number Of Regular Linear TV Watchers Will Start To Fall In 2016
Panasonic On Why Programmatic Is The Future Of Marketing
The Break-up: Clients And Agencies Have Fallen Out Of Love
That's Orwell and Good For Mario, But...
July Saw A Dip In Consumer Confidence
Next Year People Will Spend An Hour A Day Watching Online Video
Google Refocuses Glass on Enterprise Uses
Global Linear TV Viewing Predicted To Decline Next Year For First Time
Trinity Mirror Revenue Down 11% As Print Advertising Decline Bites
Virgin Active Seeks New Creative Agency
Time For Market Researchers To Live In The Real World?