MAD London
Tuesday, August 11, 2015
  • Google Deploys Nielsen Digital Ad Ratings Worldwide Via DoubleClick

    Nielsen has expanded its relationship with Google, making Digital Ad Ratings available through the Google DoubleClick demand-side platform, the company said Tuesday. Read the whole story

  • Apple Pay Is Not Selling Itself

    Interest in Apple Pay is even declining among those who have used the payments platform -- more evidence that consumers remain smarter than marketers ... Read the whole story

  • Rivals Facebook, Google, Microsoft Find Truce In Fight Against Internet Porn

    Facebook, Google, Microsoft, Twitter, and Yahoo have teamed up with U.K. Web charity Internet Watch Foundation (IWF) to stop the spread of child abuse ... Read the whole story

  • Best Time to Go to the Store? Ask Google

    Leveraging mobile location data keeps getting better. Even though I have a Garmin GPS in my car and various mapping apps on my iPhone, ... Read the whole story

  • Time Inc. Snaps Up 'Snap Fashion' Stake, Cites 'Strategic Benefits'

    Time Inc.'s U.K. division this morning announced a strategic investment in Snap Fashion, a visual search business specializing in the fashion category. Launched in ... Read the whole story