MAD London Editions for December 2016
MAD London - Friday, Dec. 9, 2016
Millennials Are Telling Email Marketers To Be Relevant Or Be Ignored
Facebook Adds Photo Tools To Compete With Snapchat
McDonald's Moves HQ, And Tax Liability, To London
Is Programmatic A Recipe For Fraud?
Majority Of Marketers Admit Their Insight From Data Capability Is 'Poor'
Omnicom Merges Firms In Its 'Lynchpin' Consulting Offering
VR Consumers Need Convincing With Demos
London Execs Plot How To Combat The Google And Facebook Duopoly
'Daily Mail' Writes Off 'Elite Daily' Acquisition
Coalition for Better Ads Will Drive Change Consumers Want, And That The Industry Needs
MEC Picks Up Government Pensions Planning Account
Havas Media UK's MD Leaves For 'The Guardian'
Surfing Intent Data Waves To Read Audiences' Minds
German Brands Boycott Right-Wing Breitbart Site
Are Snake Oil Vendors Responsible For Digital Marketers' Data Disconnect?
MAD London - Thursday, Dec. 8, 2016
Adland Is Shooting Itself In The Foot With 'Minimal Impact' Defence On Kids And Junk Food
Xaxis Names Bidon Global President, Succeeds Gleason
Ronald McDonald And Friends Banned As Junk Food Advertising Crackdown Widens
Pew: Take One Search Stress Reliever, Call Me In The Morning
Google, Facebook Land In The Top 5 Of Glassdoor's Employee Choice Awards
BBC Trials 4K On iPlayer
Smartwatch Maker Pebble Shuts Down, Fitbit Buys Some Remains
Charities In The Dock Again, But What About Energy Companies?
Lidl Christmas TV Ad Named As Most Likely To Drive Sales
Artificial Intelligence Will Drive Consolidation in 2017
EBay To Review European Creative Next Year
TV Ad Market Steadies After Brexit, But 2017 Will Be Tough
New Bluetooth Launches, Coming In Consumer Products
Costa Appoints New CMO
Xaxis Announces New President
Spotify Taps Publicis Exec To Head Sales In Europe
Kodak Launches 'Camera First, Phone Second' Mobile
Sarah Golding Announced Sole CEO AT CHI & Partners
MAD London - Wednesday, Dec. 7, 2016
Instagram Will Allow Users To Disable Comments On Their Posts
Sorrell: Facebook May Be WPP's No. 2 Supplier Next Year
WPP Tells UK MPs Sorrell Is Not On A 'Superstar' Salary
NBC Sports Channels 'Game Of Thrones' For English Premier League
Back To The Coffeehouse: Has Journalism Come Full Circle?
Instagram Adds Two New Popular Features
Snapchat Taps London Agency Execs As European Operations Ramp Up
Facebook Testing Curated Content For Publishers
Sainsbury's Is YouTube's Most-Watched Christmas Ad
Google Wind Farms, Renewable Energy To Power Search, AdWords
Web Companies Collaborate In New Push To Remove Terrorist Videos
European Commission Approves Microsoft's LinkedIn Buy
Blogging Is A Lifestyle
Government Overhauls Roster - Havas And Lucky Generals In, McCann And AMV BBDO Out
Digital Eyes 'See' What People Are Up To
UK Shoppers Love Loyalty Cards, But Can't Be Bothered To Shop With Them
Apple Watch Sales Tank, But Tim Cook Promises A Record Q4
Apple Music To Surpass 20 Million Paid Subscribers
Be Heard Buys Content Agency Kameleon
Facebook Queries Users About "Misleading Language" In Posts
Loyalty Should Be Simple -- It Should Be Mobile
MAD London - Tuesday, Dec. 6, 2016
Grocery Game-Changer: Amazon Go Promises Just-Walk-Out Supermarkets
Visa Announces Plans For London As Its European Marketing Hub
CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue
How To Get The Most Out Of Mobile Hitting Its Tipping Point
Amazon Unveils Grocery Shops Without The Checkouts
James Murdoch Accused Of Authorising Email Deletion In Phone-Hacking Case
Blippar AI Visual Search Engine Recognizes Faces In Real-Time
Tech Companies Don't Need A Tax Break To Invest In The UK
Online Giants Join Forces To Combat Terror On Social
ICO Announces New Deputy Commissioner
Three Agencies Release Estimates For 2017 Ad Spending
Beer And Sausages: Predictable Stereotypes Derail Conan's Berlin Special
Brits Are Jumping With Joy Over John Lewis Holiday Ad
Nice Tech, Amazon -- What About Us Humans?
Industry Leads Weigh in On Programmatic's Fate In 2017
MAD London - Monday, Dec. 5, 2016
Why Facebook Is Smashing YouTube For Festive Video Discovery
Native Ad Plans Shift From Publishers To Social, Facebook Dominates By Wide Margin
Brexit Yet To Hit European Ad Spend, Group M Reveals
Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
Brexit Will Weaken UK Ad Spend, Zenith Says
Google Product Listing Ads Drive 65% Of Revenue From Non-Branded Search
BuzzFeed's UK Editorial Staff Request Union Recognition
Ikea Retains Vizeum In The UK
American Express Teams Up With Channel 4 To Support Small Retailers
UK's Tech Lead Jeopardised By Brexit
Brands Working With A Third Fewer Ad-Serving Companies
'BS Detector' Sniffs Out False News
Rise In Mobile Shows Marketers Why They Must Rethink Ad Targeting
Twitter Buys Yes
Why Brands That Are Direct Are Powerful
MAD London - Friday, Dec. 2, 2016
Are Print's Worst Days Over As Digital Gains Balance Out Print Losses? Don't Bet On It
WPP To Investors: Ad World Is Flat, Horizontal Too
Fake News: Shut Up And Listen
Trump And Brexit Dominate Yahoo Searches In 2016
A Blip In The World Of Wearables
Just Eat Trials Robotic Delivery
Amazon Plans To Enter Header Bidding
Buster The Boxer Is Most Shared Ad Of 2016
Ad Execs United On Data Ownership, Divided On Whether It Belongs To Agencies Or Clients
Poor Data Costs UK Companies 6% Of Turnover
Daily Mail's Paul Dacre Steps Down From Conduct Code Role
TalkTalk Hit By Another Cyber Attack
London Bus Giveaway Sees Metro Leap To Second Place In Circulation Table
Mail Online Sees Revenue Boost, But Group Profits Are Down
CHI's Sarah Golding To Be Next IPA President
MAD London - Thursday, Dec. 1, 2016
Social Takes A Battering As Email Drives 18x More Black Friday Sales
AppNexus Files For IPO Confidentially
Reddit Takes Action Against 'Most Toxic' Trump Supporters
More Than 1 Million Google Accounts Breached By Android Malware
Big Jump In UK Sextortion Cases
Newspaper Data-Pooling Project In Jeopardy
One Quarter Of News Revenue Will Come From Native By 2018
Strong Publicis Figures Attributed To Sapient Purchase
Twitter Rolls Out Mobile Support For Moments
Dow Jones CEO Blasts Facebook And Google For Killing News
Adblock Plus Calls Meetup To Form An Independent Board
British Airways Could Give Passengers A 'Digital Pill'
Netflix To Start Offering Offline Viewing
Virgin Media Launches 4K Service
Crispin Porter Splits With Turkish Airlines Ahead Of Global Review
Estee Lauder Pilots A 60-Minute Courier Service
Sorrell Is Right -- Consolidation Is Inevitable As Buying Growth Becomes The New Norm
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