Marketing CPG Weekly Editions for November 2019
Marketing CPG Weekly - Wednesday, Nov. 27, 2019
Q&A: Sterling Brands CEO Cantor On CPG Challenges, 'Excavation' Research
Irish Spring Celebrates College Football Rivalries
Gillette, Familiar Sponsor For Sports Leagues, Now Moves To Esports
Anna Kendrick Stars In Frito-Lay's First-Ever Holiday Campaign
Brand Authenticity, Transparency Outweigh Sustainability
Atlanta Hawks, Bud Team Up To Offer Rapper Big Boi's Courtside Seats To Fans
Snickers Trolls Its Fans In France
Marketing CPG Weekly - Friday, Nov. 22, 2019
Spotlight On Millennial CPG Shopping By Ethnicity
Anna Kendrick Stars In Frito-Lay's First-Ever Holiday Campaign
Former Casper Execs To Launch Jinx, D2C 'Wellness' Dog Food
Kraft Heinz Promos Leverage Shopper 'Agents,' Near-Field Tech
For The Man Who Has Everything, From Dollar Shave Club: The Robloncho?
Siete Family Foods Samples Connected TV For First Campaign
Oh What A (Speedy) Relief It Is
Advertisers Underspending On Hispanic Market
Marketing CPG Weekly - Friday, Nov. 15, 2019
Lessons From A CPG Startup: Hakuna Brands' Hannah Hong
ShopRite Rebrands Private-Label Food, Household Products
Purina Aids Flood-Zone Residents With Floating Chicken Coops
Walmart Gains On Amazon But Grapples With Costs
Walmart Reportedly Readying Self-Service Search, Display Ad Platform
CPG Brands: Winning In The Era Of Relevance
Data Dysfunction: Brands Face Hurdles Integrating With ESPs
Consumers And Brands Disagree On Customer Experience, Poll Finds
Kroger Unveils New Logo, Slogan
Marketing CPG Weekly - Friday, Nov. 8, 2019
Beverage Round-Up: Flavored Milk Tops Number Of Product Launches
Unilever's Dollar Shave Club, Kraft's Devour Brand Slammed For Pornhub Ads
Cold Beverages Help Perk Up Starbucks' U.S. Sales Growth
Pepsi QR Code Promotion Encourages Gifting Cash Winnings
P&G, Reese Witherspoon Team To Push Book About Home Gender Equality
Mariah Carey Stars In Walkers Christmas Campaign
Email Best At Driving Repeat Purchases: Study
Shopify Launches An Email Marketing App
Channel Etiquette: It Pays To Give Consumers What They Want: Twilio Study
Marketing CPG Weekly - Friday, Nov. 1, 2019
Consumers Drawn To Convenient, Predictable Cannabis Products
Kraft Heinz Shows Progress, Promises More Under New CEO
Kind Using TikTok For Launch Of Crunch Bars
With New Billie Campaign, Women Muscle Into Movember
Coke Adjusts Product In Advance Of U.S. Energy Launch
This Pinot's For You: Anheuser-Busch Brings Wine In A Can To NFL
Arm & Hammer Doubles Promised Donations To Cat Rescues
Not A Trick: Candy Buyers Have Vastly Different Profiles
A Perfect Path to Purchase? It Doesn't Exist
Brands Jockey For Piece of Candy Business