MediaDailyNews Editions for December 2015
- MediaDailyNews - Wednesday, Dec. 16, 2015
- National TV Ad Prices Surge In October, Follow Seasonal Demand Pattern
- The Lessons Of Howard Stern
- PayPal Airs First Super Bowl Spot In First Quarter
- Educate, Don't Oversell, To Battle Data Fatigue
- 3-Month TV Ratings: Cable Drops More Than Broadcast
- Welcome To The World of Wicked Problems
- Dentsu's Carat Reshuffles Global Leadership
- Report: Sources Say OpenX Is Looking For Suitors
- iHeartMedia Brings Local Inventory To Mediaocean's Spectra Platform
- Ogilvy Appoints Anthony Wong Global Effectiveness Director
- Stern Re-Ups At SiriusXM, With Video Long Tail
- Video Platform Dailymotion And AOL Platforms Expand Programmatic Deal
- SoundHound Brings Voice And Search To Internet-Connected Devices And Appliances
- Google Wants To Take 'Parked Domains' Battle To Supreme Court
- Jimmy Dean Offers 11-Hour Sausage Yule Log Video
- NavAds Taps Moz For Location-Based Search, Navigation And Mapping Data
- Facebook Debuts Dubbed Services, New Biz Directory
- MediaDailyNews - Tuesday, Dec. 15, 2015
- This Again? Trump And Others Line Up For Fifth GOP Debate
- Ted Cruz Campaign Hires Firm To Profile Voters
- Target Marketing In Full Force For Star Wars
- Glenfiddich Ad Tests DISH Media Sales' Rocket Fuel-Powered Programmatic Exchange
- Secret Formula To Winning The OTT Race: Success Equals Quality
- Media, Marketing And Agency Vets Launch New Data Firm
- Walled Garden, Millennials Lead Media Dynamic In 2016
- McGarryBowen Installs New U.S. Leadership Team
- TiVo, RealityMine Strike Olympic Measurement Deal With NBC
- Content Management Demystified: A Q&A With CMS Expert Randy Apuzzo
- Connexity Acquires Hitwise To Provide Stronger Behavioral Targeting, Audience Measurement
- GlaxoSmithKline Working On Direct-To-Consumer Ecommerce Strategy
- Facebook Offers Moments App To Sync Mobile Photos
- Viggle To Sell Main Rewards Biz, Looks To Rebrand
- PushSpring Partnerships Expand Data Set
- Fashionista Bows In-House Native Ad Studio
- 37% Admit To Deleting Email Promotions Before Reading Them
- Vice Sports Drives Motorsport.com Content
- MediaDailyNews - Monday, Dec. 14, 2015
- OpenAI Attracts $1 Billion Investment To Advance Digital Intelligence
- Human Traffic Overtakes Bots, But The Fight Isn't Over
- Time Inc. Video To Stream On Hulu, Yahoo
- Spoiled Little Boy-cott
- TV Everywhere Apps Soar
- Gmail Access, Smarter Search Come To Yahoo Mail
- Appellate Judge Lifts Shutdown Order Against DraftKings And FanDuel
- MDC Partners Acquires Unique Influence
- Lower TV Income Homes Have Highest TV, Media Usage
- Phishing Scam Hits Alibaba.com
- Peter Kim New CEO At Barbarian Group
- Macy's, Best Buy, Walmart Early Winners This Holiday Season
- 'Wine Enthusiast' Gets Online Makeover As Mobile-First Site
- PlaceIQ Teams With IRI To Leverage Data To Enhance Targeting
- Atlantic Media In Talks To Sell 'Quartz'
- A Seven-Year-Old Could Predict The Consequences Of Ad Blockers
- MediaDailyNews - Friday, Dec. 11, 2015
- Updated: Nielsen Working With 'Key Players' On New Currency, Poised To Lose Accreditation For Current One
- Nielsen's Most eXelate Future: Says It's An 'Operating System' For Marketing And Sales
- Study: One In Three 'Piracy' Sites Contains Malware
- TV News: The Cliff Notes Of Journalism
- MEC Wins $1 Billion L'Oreal U.S. Media Account
- Internet Ad Spend Sets New Record, Reaches $15 Bil In Q3
- Twitter Amends Policy: Promoted Tweets Visible Without Logins
- Nearly 5 Million Homes Will Cut Traditional Pay TV Service In 2015
- Brands, Agencies Review Strategies, Agree To Become The Solution To Ad Blocking
- Collective Trims U.S. Employees, Changes Structure
- Q3 2015 Digital Ad Revenues Climb To $15 Billion, Marking All-Time Quarterly High
- Gerber Promotes New WiFi-Enabled Infant Formula Machine
- IBT Media Redesigns 'Newsweek,' 'IBT' Sites To Optimize Mobile, Video
- Words Evoking Emotions Boost Marketing By 70%
- Scripps Networks Starts Content Studio For Marketers
- Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights
- My Q&As On Evolving Advertising Landscape
- MediaDailyNews - Thursday, Dec. 10, 2015
- Disney Doubles Stake In Vice
- Jeb & The Three Chairs: A Parable
- TV Of Tomorrow: Changing Ad Models, Provable ROI
- IAC Unveils Publishing Network
- Youth Is Served By 'Turks'
- Consumer Study Finds A Third Plan To Install A Blocker In Next 3 Months
- DCN's Jason Kint: 'Remember, The Consumer Is No. 1'
- Dropbox Shutters Mailbox
- Baidu Takes To The Road In A Self-Driving BMW
- Media Buyers Embrace Mobile Programmatic, And Some Cut Out Middlemen
- CBS Bucks TV Market Outlook, Eyes Near Double-Digit Gains
- Lowe's Leverages IoS: The Internet Of Santa
- TVB's 'Voters' Campaign Touts Local TV's Political Strength
- 49 Million TV Viewers Dubbed TV 'Defectors'
- Sports Illustrated Play Partners With USA Volleyball
- Microsoft Brings 'Hey Cortana' To iPhone, Android, Cyanogen
- Yahoo's Web Data Will Become Attractive To Potential Suitors
- MediaDailyNews - Wednesday, Dec. 9, 2015
- Marketers And Agencies Pledge To Avoid Piracy Sites
- Yahoo's New Spin: A 'Reverse Spin,' Will Use Alibaba To Create A Second Company
- Magazine Print Audiences Fall, Digital Editions Fail To Deliver
- Turner Broadcasting Restructures Ad Sales
- Publicis CFO: P&G Loss 'Painful' But 'Not The End Of The World'
- Strata Aligns With Triton, Enables Digital Radio To Be Bought Automatically
- Millennials Attracted To Top YouTube Ads In 2015
- Amazon Prime Video Adds Showtime, Starz To OTT Service
- Millennials Favor Streaming, Still Devoted To TV
- Facebook Pages Helps Businesses Improve Response Time
- Streaming Rivalry Heats Up, Race To Refine Mobile Services
- Appeals Court Sides With Google In Battle Over 'Fraudulent' Search Listings
- Interpublic Buys Its First Russian Agencies
- Integral Ad Science's Certified Viewability Partner Program Lists Trusted Sellers
- Bing Election Tool Shows Where Candidates Stand Compared With Your Own Beliefs
- A New Definition Of Order
- CBS Makes Bold TV Ad Predictions
- MediaDailyNews - Tuesday, Dec. 8, 2015
- Fast Food Is One Big 'Happy Meal' For Cable Networks
- Marketers Paying High Double-Digit Price Increases For CBS' Scatter TV Inventory
- Is Google Setting Up A Mobile Protection Racket?
- Sorrell: Corporate Psyche Has Changed Since 2008
- Trying To Avoid Commercials
- NFL Colts Owner Buys Ringo Starr's Drums For $2.2M
- Clorox Launches Agency Review
- Gannett Unveils USA Today Network
- P&G Shifts Bulk Of $2.6 Billion NA Media Assignment To Omnicom And Carat From SMG
- Facebook Updates Mobile, More Content Control
- Verizon Acquisition Of Yahoo Search Ad Assets Would Rival Google
- Shifting Consumer Patterns Changing Holiday Shopping
- Media, Entertainment Execs Worry About European Volatility
- Digital Ad Fraud Continues To Rise
- Majority Of APAC Ad Professionals Say Programmatic Skills Will Be Key In 2020
- Mozilla Ends 'Sponsored Tiles' Ad Program
- Spark SMG, 120 Sports Forge Content Deal
- Brazil's Abril Group Partners with Google On Programmatic
- Google Enables Safe Browsing By Default On Android Chrome Mobile Sites
- Adform Raises $21.5M To Fund Global Expansion, Including U.S.
- MediaDailyNews - Monday, Dec. 7, 2015
- Agencies Forecast 4-Plus Percent Global Ad Growth
- Index Benchmarks Daily Supply Of Digital Uniques: Finds Holidays, Not News, Make A Cyber Difference
- Brands Erode Black Friday Strategies With Early Advertising
- NBC's 'Wiz' Scores Well Against NFL
- There Must Be Something Quotable In Here Somewhere
- 73% Of Marketers See Email Delivery Issues Due To Inaccurate Data
- Advertisers Look To Programmatic Merchandising To Boost Ad Targeting, Online Orders
- TV Forecast: Slow Growth For 2 Years
- Google Debuts Trial Run Ads To Up App Use
- Black Friday Big Winner On Mobile
- Pay TV Consumers Want $40/Month For 20 Channels
- 90% Of APAC Ad Professionals Use Programmatic For Mobile
- Outside Television Comes To PlayStation Vue
- Project: Worldwide Appoints Jennifer Comiteau As Its First Corporate Communications Head
- Study Sees Disconnect Between CMOs And CTOs
- Time Inc. Taps GumGum For In-Image Online Ads
- Facebook Instant Articles Launches With 50 Publishers Across Asia
- From Inventory To Experience: The Metamorphosis Of 'Premium'
- MediaDailyNews - Friday, Dec. 4, 2015
- Wall Street's Wieser Downgrades Madison Ave.'s Long-Term Outlook To 'Tepid,' Cites Ad Blocking
- OOH Industry To Keep Better TAB On Consumers, Will Add Seasonal Ratings
- Mirum Tech Chief Phillips Resigns
- Nielsen Debuts New Comparable Metrics Report
- Facebook To Block Non-Users In Belgium
- SMS Still Relevant For Marketers
- 'Wall Street Journal' Launches New Magazine 'The Future Of Everything'
- The Media Trust Launches Real-Time Feed On Malware Threats
- A+E, AOL Strike Cross-Screen Partnership Deal
- Most Marketers Not Planning To Spend Programmatic Budget On Local TV, Strata Finds
- Speed Beats Price For Broadband Switchers
- Hillary Supporters, Undecideds Least Likely To Block Digital Ads
- Facebook Steps Up Video Streaming
- Turn Lays Off 57 Amid Company Restructuring And Shift From SaaS
- Yahoo Tests Full-Bleed Auto-Play Video Ad In Search Results
- Sisterhood Of The Traveling Underpants
- The Technological Balkanization Of The Web
- Constant Bearing, Decreasing Range
- MediaDailyNews - Thursday, Dec. 3, 2015
- TV Everywhere's Day Is Here
- Magazine Newsstand Sales Tumble Again
- Tracking The Shopper Experience: Q&A With Connexity's Craig Teich
- Radical Restructuring At Publicis Groupe
- Cox May Be Responsible For Copyright Infringement By Subscribers
- Consumers Spend As Much Time Streaming As Working, Sleeping
- Former FCC Staffer To Head IAB's Lobbying Efforts
- Verizon Exec Harrobin Named CMO For NBCU's Content Innovation Agency
- Google Protects Advertisers, Cracks Down On Ad Fraud
- AppNexus Expands Tech Partnership With Microsoft
- Advertisers Pause Campaigns As They Struggle With Billions In Online Sales
- Experian Says Auto Financing, Leasing Hits Records
- Streaming Apps Grow, Spotify Dominates Music Services
- Who Comes After Millennials? Asks MTV - 'Founders' Teens' Top Pick
- Sports Illustrated Play Continues To Expand With US Lacrosse Partnership
- DirecTV To Get AT&T Name Change, Consolidation In 2016
- Impact Radius Acquires eBay Enterprise's Clearsaleing Attribution Business
- BrightFunnel Raises $6MTo Expand B2B Data
- Clorox Among Large Consumer Marketers Tapping Digital-First's Power
- For AmEx, Programmatic TV Remains A Manual Process
