MediaDailyNews Editions for January 2022
MediaDailyNews - Friday, Jan. 28, 2022
MRC: VAB Incorrectly Represents Nielsen Undercounting
Havas Media Group Named U.S. Media AOR For Edgewell
Apple Reports 'Record' Ad Sales, Calls App Store An 'Economic Miracle'
Hill Holliday Taps PHD's Narasimhan For Top Strategy Role
FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
MAD About Morrison: Former MAD Mag EIC And His Crew Team With The Idea Integration Co.
Publicis Media Forges Programming Alliance With Crackle Plus
Netflix Show With Ridiculously Long Title Is Not A Joke
Don't Leave Any Demo Behind In Alt Measurement Movement
Facebook Messenger Updates Encrypted Chat Feature
YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Discovery Dominates First-Run TV Show Titles Globally
IAS Adds Live Quality Measurement For CTV Campaigns
BPA Worldwide Creates Comprehensive Reporting Standards For Virtual Events
Congress Urged To Restrict 'Alarming' Sale Of App Data To Law Enforcement
Less Stress With iOS: New Version May Be Helping, Not Hurting, Marketers
MediaDailyNews - Thursday, Jan. 27, 2022
Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
MRC: VAB Incorrectly Represents Nielsen Undercounting
VAB Estimates Nielsen Undercounting Equals $700M Ad Spending Loss
Snap Updates AR Shopping Experience
How Americans 'Cancel' Brands, According To Forrester
Netflix Mixes Cold War Combat With Sci-Fi In New Drama
Video Poised To Become Dominant Programmatic Display Ad Format
Neil Young Pulls Music From Spotify Over Rogan Vaccine Misinfo, SiriusXM Revives Young's Channel
Digitas Promotes 4 Senior Executives
Legacy Media Needs Online Deals To Sustain TV Sports, Draw Younger Viewers
FCC Could Require Mobile Carriers To Disclose Throttling, Typical Speeds Via 'Nutrition Labels'
MediaDailyNews - Wednesday, Jan. 26, 2022
Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
Dentsu Revises Outlooks Upward, Last Of Big 4 To Boost Industry's Consensus
Now A $15B Ad Business, Microsoft Solidifies Position In Digital's 'Big 4'
Microsoft PC, Windows, Search, LinkedIn Drive Up Revenue
Google Introduces Topics For Targeting, Kills Off FLoC
For Good Or Evil, Social Giants Adopt NFTs
Around Here, Syfy Is TV's Most Consistent Network
NBC Plans Live, In-Person Upfront Events
Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
ANA Launches Agency Training Program
LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Why Outre Is Now En Vogue
Digitas Promotes 4 Senior Executives
NFL Divisional Games Grow 22% In Viewership YoY
Twitter Adds Free Performance Ad Tools To Woo Advertisers
Email Open Rates Hit 21.5% In 2021, Study Finds
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Google Can't Shake Arizona AG's Location Privacy Suit
Dawn Enlists Monday Talent To Support Members' Recruitment, DEI Efforts
High Piracy Levels Continue, 'Loki' Top Pirated TV Show
Legacy, Virtual Pay TV Operators Usually Follow The Money, Not The Politics
Rethinking The Role Media Companies Play In Consumers' Path To Fitness Purchases
MediaDailyNews - Tuesday, Jan. 25, 2022
Kohl's Puts $240 Million Media Account In Review
Americans Cutting Back On Instagram Use To Improve Their Mental Health
Linear TV Still Rules, Off-Network Leads Streaming -- Maybe
P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
Super Bowl Advertisers Have An Advantage With NFL Audiences
CBS Rebrands National/Local Streaming News Service
Attorneys General Sue Google Over Location Privacy
Watching Sundance At Home
Laurel Cutler, Woman Who Excelled In 'Mad Men' Era, Dies At 94
German Publishers Reportedly Urge EU To Prohibit Google From Blocking Cookies
Sarah Palin's Libel Suit Against 'New York Times' Delayed After She Tests Positive For COVID
MediaDailyNews - Monday, Jan. 24, 2022
Horizon Combines Chief Marketing And Equity Roles, Taps Essence's Smith-Wilson To Fill It
Consumers And Ad Execs Align On Misinformation, Sort Of
Literary Ambitions Aside, 'Promised Land' Stands On Its Own
ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
'Billions' TV Character Has Heart Attack After A Peloton Ride
Dentsu Retires Gyro Agency Brand, Merges It Into Merkle B2B
WFA Issues Media Planning And Buying Diversity Guide
Which Brands Will Thrive In The Metaverse?
Metaverse, Schmetaverse: This Too Shall Pass
Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Google Urges Judge To Gut Texas-Led Antitrust Lawsuit
Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
After DirecTV Drop, OAN CEO Begs Viewers To Pressure Other Operators To Pick It Up
MediaDailyNews - Friday, Jan. 21, 2022
Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
Sports Illustrated Asks Brands To 'Pay With Change,' Serves Ads With A Very Different Vibe
Amazon's Poignant Depiction Of Autism Is Something New
Senate Committee Advances Antitrust Bill Targeting Large Tech Platforms
Growth In VR/AR Hardware Invites User Privacy Concerns
Amazon To Open Real-Life Clothing Store
Most People Are Open To Ad Targeting Based On Their Media Habits
My Wish List For The Alt Measurement Movement
Why CMOs Should Explore Data Unions in 2022
OOH Specialist Project X Media Unveils Revamped Client Portal
Video Gaming May Not Work For Legacy TV, Streaming Is Another Story
'Chicago Sun-Times' Joins AAM's Audit Program, Ups Digital Transparency
Texas AG Sues Google Over Radio Endorsement Ads For Pixel 4
Unit9 Group Launches Metaverse Advisory Dept
MediaDailyNews - Thursday, Jan. 20, 2022
SI Swimsuit Puts Its Money Where Its Model Is: No, Not That Model, A Far More Progressive One
Stagwell Closes Kitchen, Folds It Into MMI
Fox Plans In-Person Upfront Events, First Since 2019
Leading Scientists Call On Advertising, PR Firms To Stop Spread Of Climate Disinformation
Diageo Media Chief Massey Named Co-Chair Of WFA Media Forum, Board
Snapchat Adds Safeguard For Younger Users
Why COVID Increased The Gap Between Fixed And Wireless Internet
What The Dickens? New Drama Series Has Lofty Literary Ambitions
Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Proposed Ban On Behavioral Targeting Draws Opposition From IAB, Others
Instagram Tests Paid Subscriptions For Creators
Nick Tran Out As TikTok's Global Head Of Marketing
Mask Upgrade, America
Empower Taps OMD Alum Brett Mowry For SVP Intelligence Role
Essence Global Promotes Irwin To Chief Operating Officer
Why CMOs Should Explore Data Unions in 2022
Facebook Users Ask Court To Revive Battle Over 'High-Tech Redlining'
How NFTs Will Save The Music Business
T-Mobile: Netflix 'Still On Us' Despite Price Hike
Lay's Returns To Super Bowl With Stadium-Soil-Based Potato Chips
Chicago Public Media To Acquire 'Chicago Sun-Times,' Strengthens Local Journalism
MediaDailyNews - Wednesday, Jan. 19, 2022
New Bill Would Outlaw Most Forms Of Behavioral Targeting
Meta's Oculus Headsets May Put Children's Privacy at Risk
Survey: U.S. Ad Buyers Bullish On YouTube, Amazon, TikTok
Ad Vice: Mobile Sports Gambling Content Floods Airwaves
NY Rangers Promote Upcoming Game With NFT Collectibles
YouTube Originals Trims Programming Efforts, Global Head Susanne Daniels Departs
Social Media Snakes On a Plane
Publicis Health Acquires BBK Worldwide
German Court Rules Ad Blockers Are Not Copyright Infringement
HBO Max Lowers Price Just Days After Netflix Raises Rates
MediaDailyNews - Tuesday, Jan. 18, 2022
UM Taps Publicis' DeMiero As U.S. CEO, Lewis Promoted To Global CMO IPG Mediabrands
Edelman Finds 'Vicious Cycle Of Distrust,' Puts Onus On Businesses, Brands
Starcom Offers On-Ramps To The Metaverse, Albeit Via Podcasts
Will Walmart Enter The Metaverse?
Facebook Must Face Some Antitrust Claims By Advertisers And Users
App Bill Aimed At Curbing Apple, Google Dominance To Be Marked Up This Week
First Look At 'Downton' Creator's New 'Gilded Age' On HBO
Microsoft Acquires Activision Blizzard In All-Cash Deal Valued At $68.7 Billion
Can 40,000 Movie Theater Screens Compete With A 75-Inch Living-Room TV?
Good News About Media Misinformation
Media Industry Personnel Changes Proceed At A Rapid Pace
Sorrell's S4Capital and Stanhope Capital Group Launch New Venture Capital Fund
Hinerman Promoted to Chief Information Officer At IPG
U.K. Reportedly Prepping Ad Campaign Against Messenger Encryption
Traction Adds LinkedIn Marketing Solutions To Client Roster
MediaDailyNews - Monday, Jan. 17, 2022
Ad Industry, Business Groups Urge Congress To Create National Privacy Standard
Decency Planning
Premium Scripted Series Up 13% In 2021, Sets New Record
Mediaplus Commits To Americas Growth, Adds Client And Strategy Chiefs To NYC Office
2021 Executive of the Year: Ben Downing
Google Goof? Search Giant Appears To Run Ad For Gift-Card Scam
Reboot Of 'How I Met Your Mother' Went To Hulu And Not CBS
DirecTV To Drop One America News, In Major Blow For Right-Wing Outlet
Paramount's 'Scream' Ends 'Spider-Man' Reign With $30.6M At Box Office
S4 Capital's Latest M&A Deal Combines 4 Mile Analytics With Media.Monks
Newly Unredacted Filings Allege Google Ran Manipulated Ad Auctions
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Gannett Eliminates Print On Saturdays For 136 Papers. And That's A Good Thing.
Netflix Bumps Up Monthly Price By $1 To $2, Prices To Outpace HBO Max
New Bill Would Require Sites To Summarize Data Practices
States Urge Appeals Court To Revive Monopoly Case Against Facebook
Apple TV+ Explores More Sports Carriage
Stan Who?
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