MediaPost Weekend Editions for January 2023
- MediaPost Weekend - Saturday, Jan. 28, 2023
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
- Brian Wieser Makes It Official, Steps Down At GroupM
- Why Brian Monahan Wants Us To Learn A New Language
- Question: Why Did The Ad Agency Exec Interview ChatGPT?
- Microsoft Pledges Billions More To OpenAI Partnership
- Will ChatGPT Kill the Ad Industry?
- IPG Creates C-Level Commerce Role, Taps Accenture's Zoghby To Fill It
- Disney Strikes Outcome Measurement Deal With EDO
- Retail Media 101: Why It's Better Than Search
- Publicis Uses Analog Medium -- A Rotary Phone -- To Recruit Web3 Talent
- Ad-Buy Data Lags Agency Consensus By Wide Margin
- DirecTV Drops Newsmax, Citing Costs, GOP Reps Threaten Hearings
- Fox Corp. Withdraws Merger Plans With News Corp.
- Older? Sure. Wiser? Debatable.
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New Lawsuit
- Does DOJ + GOOG = GO + OG?
- Askin v. Programmatic
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
- GroupM: 'It's Realistic' Netflix Will Become A Top 25 Ad Seller
- DirecTV Adds A Different Conservative Network In Wake Of Newsmax Kerfuffle
- Mower Names Crocket CEO, Succeeding Namesake Agency Founder
- Dude, I'm Sad: Man Therapy Addresses Lack Of Male Mental Health Resources
- Meta Ending Trump Suspension, Promises 'New Guardrails'
- MediaPost Weekend - Saturday, Jan. 21, 2023
- Law Professor Urges FTC To Regulate Ad-Tech
- Networks To Media Shops: Join Our 'JIC'
- The JIC Is Up
- New Media Agency In The Works At IPG
- Horizon Launches Neon, The ChatGPT Of Media Planning/Buying
- Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
- Unlocking The Potential Of ChatGPT: How This AI-Powered Tool Is Revolutionizing Content Creation And Analysis
- Embargo Mania Animates The Life Of A TV Columnist
- 'Accused' On Fox: Great Show, Challenging To Watch
- Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
- Peak Idiocracy?
- The Eternal Hatred Of Interruptive Messages
- Mattel Sends Barbie To Preschool
- Google Ads Served Malware, Draining An NFT Influencer's Crypto Wallet
- TikTok's Offer To Share Algorithm Details Could Set Precedent For Adland
- With Smaller Prices, Bigger Laughs, Thinx Changes The Period Underwear Game
- Why Is Twitter Doubling Down On Political Posts?
- Twitter's Daily Ad Revenue Down 40% YoY, As Debt Payment Looms
- Barometric Pressure
- Netflix Shocks With Massive Q4 Gain, Hastings To Step Down
- TikTok Expands State-Controlled Media Label To 40 Global Markets
- Lancome Commits To Gen Z With New Global Ambassador Emma Chamberlain
- WeAdvertise: WeWork Joins Captivate's Digital Ad Network
- Fluid, Not Mobile, Media
- Stagwell Establishes (Sports) Beachhead At Upcoming Cannes Festival
- Krichefski Elevated To GroupM CEO EMEA & UK
- The Long-Term Silver Lining Of Tech Company Layoffs
- Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube
- Despite Thumbs Down, Two Network Sitcoms Are Thriving
- From 'That '70s Show' To 'That '90s Show': A Chronology
- We Can Be Bowie, Just For Ten Frames
- Trump Asks Meta To Restore Account
- MediaPost Weekend - Saturday, Jan. 14, 2023
- 'Un-Holding Co.' Empower, Founded By A Woman, Sold To Another
- New Owners Bring Decades Of Industry Experience To Empower's Next Chapter
- The Little Known But Highly Influential Conspiracy Network On Your Programmatic Buys
- Everyone Should Be Calling 'Code Red' On ChatGPT
- Prince Harry Produces Regal Ratings For CBS
- Netflix's Upfront Week Presentation Looks To Boost Ad Business, Takes CBS's Place
- Ad Industry Study Calls For JIC Approach To New Market Currencies
- Networks, OpenAP Form JIC To Certify New 'Currencies'
- Disjointed Industry Committee
- Google Urges Judge To Throw Out Antitrust Lawsuits Over Search Dominance
- Biden Seeks Restrictions On Data Collection, Online Targeting
- Internet Would Be 'Disorganized Mess' Without Recommendations, Google Tells SCOTUS
- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
- Oregon Lawmaker Introduces Kids' Online Safety Code
- Meta Institutes New Curbs On Targeted Ads To Teens
- Meta Addresses Algorithmic Discrimination With New Ad Tech
- Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022
- Digital Fentanyl
- With Personalized Gummies, Neutrogena Turns To Inner Beauty
- Biden's Privacy Push Draws Mixed Reaction
- Where Truth Goes To Die
- Campbell's 'Chunky' Launches NFL Metaverse Game In Fortnite
- Nielsen Begins Global Layoffs
- MediaPost Weekend - Saturday, Jan. 7, 2023
- OMD CES Panel: Prep For Explosion Of 'Walled Gardens,' Why It Will Be A Good Thing
- Stagwell Unveils 'Specialty Media' Unit At CES
- Delta To Provide Free Wi-Fi To All Passengers, Effective Feb. 1
- Paramount+ Onboard For Delta's New Inflight Content Hub
- The Leading Exporter Of Weapons Of Mass Disruption
- Google Working On Cross-Device Uninterrupted Listening
- Barbara Walters: Regal, Dignified And Oh-So Tenacious
- Tiffany Ad Covers The Front Of The Louvre
- In Korea: Missing CES, Not Missing Out On Next-Gen Consumer Tech
- Victoria's Secret CEO Leaves After 7 Months
- BMW Puts NA Media, Creative Assignments Into Review
- Meta Fined $411M By European Data Protection Board For Behavioral Ads
- National TV Ad Spend Trims Losses, Down 2% For November
- As Alternative Currencies Grow, Nielsen Finally Launches 'One'
- Harry, Meghan -- And The Curse Of Celebrity
- Duopoly's Ad Dominance Continues To Erode: U.S. Share Slipped Below 50% In 2022
- Shatner Speaks Out For HearingLife
- Women's Brands Dominate Year's D2C Focus
- Juul Labs Pays Iowa $5 Million To Settle Trade Charges, Revamps Ads
- Biden Nominates Consumer Advocate Gigi Sohn To FCC - Again
- Paramount Advertising Inks Identity Graph Deal - Unified ID 2.0 - For CTV
- Twitter To Lift Ban On Political Advertising
- The TikTok Problem Continues
- Jon Bond, Other Adland Luminaries Form New Marketing Consultancy
- Long-Time Trade Journalist, Marketing Exec Tameka Kee Joins The ARF's CIMM
