MediaPost Weekend Editions for October 2021
MediaPost Weekend - Saturday, Oct. 30, 2021
Apartment 5G Roomies T-Mobile, Hershey's Greet Trick-Or-Treaters
This Halloween Oumph! Promises 'Scariest Plant-Based Food Ever'
Giving Raisins At Halloween? There's A Clean-Up Kit For That
It's Official - The Metaverse Is Madison Avenue's Next New Thing
Why Meta Wants The Universe: It's The Hardware, Stupid
Zuckerberg's Meta Keynote Is Like Tripping On Acid
The New Company We Already Love To Hate: Meta
Meh, duh!
Fox's Blockchain Creative Labs Strikes NFT Deal With WWE
TV Ads Will Straddle Streaming AND Linear For Years To Come
MRC Discloses 'Gap' Preventing Industry Standard Podcast Measurement
MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.
The Next Gen Of Audience Measurement Will Require Big Data
Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3
Yanking The Supply Chain (Other Economic Indicators, Too)
Supply-Chain Constraints On Ad Growth Prove Greatly Exaggerated
Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
Biden Taps Net Neutrality Advocate Rosenworcel To Lead FCC
November Is National Impotence Month: Are You Vaccinated Yet?
Whatever Happened To The Google Of 2001?
Nielsen Strikes Digital Ratings Deal With Roku
GroupM, Hogarth Team On Addressable Content Offering
WPP: Digital, Ecommerce Drove 'Blowout' Q3, Supply Woes Won't Depress Advertising
Postseason Baseball Draws Viewers, Nearly $109M In TV Ad Spend
MediaPost Weekend - Saturday, Oct. 23, 2021
Ad Economy Rose 10.2% In September, Expansion Continues To Decelerate
Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
Under-Siege Facebook To Reveal Corporate Rebrand
Top 10 List: New Facebook Brand Names
Oversight Board Says Facebook Didn't Reveal Cross-Check System When Asking for Guidance on Trump
Trump's New Social Media Network Unstable
Reports Of Trump Deal Rally Acquisition Target's Stock
If PayPal Buys Pinterest
Garfield At A Little Less Large
The Bully Pulpit Project: Genius Glut Redux
Reasons For 'Squid Game' Runaway Popularity Are Elusive
Dave Chappelle And The Messiness Of Ethics
CBS 'Activist' Reality Show Derailed By Activists
Dentsu Creates 'Attention' Metric For Media Planning And Buying
OMG To 'Certify' Media Supply Chain For Diversity
Omnicom Reports Q3 Organic Growth Of 11.5%
IPG Posts 15% Organic Growth In Q3, Upgrades Full-Year Guidance
Havas Posts Nearly 18% Organic Revenue Growth In Q3
Essence Wins Consolidated Media Account For Deutsche Bank
The Terrors Of New Technology
Judge Sides With Amazon In Battle Over 'Buy' Button
Let's Not Screw This Up
Study Finds Gaps In Ad Spending Vs. Consumer Consumption Worldwide, U.S.
Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
MediaPost Weekend - Saturday, Oct. 16, 2021
Advertising No Longer The Least-Trusted Profession, But Not By Much
FTC Warns Against Fake Reviews, Endorsements
Distrust In The Media Reaches Alarming Levels
Why The Media Should Care About Crypto
Facebook's Latest Reckoning: Will Anything Change?
Crypto Criminals, Beware
3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter
Blockchain-Based Blog Platform Mirror Opens Access To All
Publicis Groupe Boosts Outlook After Strong Q3 Showing
A Call To Advertise Responsibly In Digital
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Audio Boom Continues For Publishers, 'NYT' Tests New App
Fearing Shortages, Shoppers Bank On Early Holiday Shopping
Halloween 2021: Monsters, Maps, Tomato 'Blood,' Candy Thieves, Dog Faces
Don't Try This At Home: New Insurance Ad Depicts Murderous Intent Of Beneficiaries
Democrats Seek To Regulate Recommendation Engines
Ad Legend David Kennedy Dies At 82
Ad Industry Icon John McGarry Dies At 81
Reflections On The Death Of Hershel Sarbin, Industry Icon, Boss And Mentor
MediaPost Weekend - Saturday, Oct. 2, 2021
When Will Amazon Give Us TVs For Free?
Bayer Consolidates $680 Million Media Account With GroupM's MediaCom
Snap Forms 'AR Lab' Partnership With WPP
AB InBev Confirms Global Media Review
IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
IPG Urges Ad Community To Pressure Platforms That Enable Misinformation
Microsoft Advertising Pushes Reliance On Zero-Party Data
A Year After Anti-Semitic Comments, Two Hosts Have New Talk Shows
FTC Urged To Ban 'Surveillance Advertising'
GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
24/7 Founder David Moore Merges Startup Into Public Company That Pays Consumers For Ads
SEC Details How Fraud Went Undetected In Parts Of WPP Network For Years
'Elizabeth Is Missing' Is The Finest TV Movie In Memory
Why Xaxis Is Procuring A Different Kind Of 'Inventory'
Why Is Willful Ignorance More Dangerous Now?
Researcher To Urge Congress To Require Full Advertising Transparency From Platforms
New For Fall: All Is Not Lost In NBC's 'La Brea'
VW President Talks About EV Acceptance
Ad Industry Says $1 Billion For FTC Should Be Accompanied By National Privacy Law
New For Fall: Old Is New Again As CBS Revives 'CSI'
PBS Documentary Of Hearst Is Mass Media History Writ Large
Consumers Say They've Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
IAC's Merger With Meredith Can Boost Value As Ad Market Recovers
Facebook Puts Brakes On Instagram Kids
Facebook Responsible For Sex Trafficking, Victim Tells Supreme Court
Facebook's Not Good, Very Bad Day, Week, Year, Existence
Dentsu Consolidates Gaming Expertise Across Its Network