MediaPost Agency Daily Editions for February 2023
- MediaPost Agency Daily - Tuesday, Feb. 28, 2023
- Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
- Report: Dentsu CEO Acknowledges Responsibility For Olympic-Related Bid Rigging
- Manebrea Selects BMB As Creative Partner, New Work Expected This Spring
- Barstool Sports, Phusion Projects Utilize Experiential Marketing To Launch Pirate Water
- R/GA Promotes Rolfe To Chair, Names Forbes Interim CEO
- IPG's McCann Taps Campopiano For Dual Creative Role
- U.S. Ad Market Falls For 7th Consecutive Month In January
- Apple TV+ Taps Sales Exec To Build Video Ad Business: Report
- Barbarian's 'Maker Days' Hackathon Is Back After COVID Hiatus
- Nienhaus Named EVP, Managing Director At Cramer-Krasselt
- MediaPost Agency Daily - Monday, Feb. 27, 2023
- El Pollo Loco Taps Omnicom's Organic For AOR Duties
- Cutwater's New Campaign, Package Raises The 'Bar'
- Urging Your Clients To Transform? Look To Your Own Business First
- Performance Art Selects Sprouse As Creative Director
- Pegasus Bank Taps Baker & Bonner As Branding, Creative AOR
- NY Festivals Advertising Awards: 'Show Us Something We Haven't Seen'
- Visa Direct Podcast "Humanizes" The Fast-Paced World Of Monetary Transactions
- MediaPost Agency Daily - Friday, Feb. 24, 2023
- WPP's Read Says Clients Feeling Better About The Economy
- IPG's Mediabrands Wins $1.4 Billion GEICO Media Review
- Ibotta Releases New Version Of 'Cash Back' Campaign
- Colorful OOH Campaign Promotes FX's 'Snowfall' Final Season
- CMOs Place Priority On ChatGPT And First-Party Data: Study
- It's Time To Take Our Industry Back -- And Drive Growth
- MediaPost Agency Daily - Thursday, Feb. 23, 2023
- WPP Reports Nearly 7% Growth For Full-Year 2022
- Silk Nextmilk Ads Target Gen Z, Promote Plant-Based Product
- Wavemaker Wins $50M Global Media Business For Back Market
- NESCAFE Debuts New 'World' Platform
- VB+Partners Named AOR For Girl Scouts USA
- Call For Entries: Best In Automotive Marketing
- Omnicom's RAPP Launches 'Table Makers' Mentorship Program
- 9thWonder Awarded Media AOR Duties For Vari
- MediaPost Agency Daily - Wednesday, Feb. 22, 2023
- WPP, BigCommerce Form Partnership
- Mindshare's Gerhart Surprises Procurement, Tells Them To Mind Their Ps & Qs
- Proper No. Twelve Introduces Irish Apple Whiskey, Founded By MMA Champ Conor McGregor
- 'Aisles For All' Campaign Expands To Black And Women's History Months
- DMi Partners Ups 4 Staffers To VP Roles
- Advertiser Perceptions Closes 'Significant' Private Equity Deal To Fast-Track Growth
- Former Wunderman Thompson Data CEO Joins Incubeta Board
- MediaPost Agency Daily - Tuesday, Feb. 21, 2023
- WPP Opens Third Campus In Greater China
- 50,000feet Helps Launch Tech Design Brand BCG X
- Dentsu Acquires Spain's Omega CRM agency, Folds It Into Merkle
- Streamers Projected To Spend $8.5B Globally On Sports Rights In 2023
- Ad Service Startups Will Emerge From Thousands Of Tech Layoffs
- White House Tackles 'Algorithmic Discrimination'
- When Scaling Is The Goal Process, Procedures Are Critical
- Is The Current State Of Media Sustainable?
- Pringles Posits 'Wonderfully Different' Chips
- AbelsonTaylor Names Jenner VP, Engagement Strategy
- MediaPost Agency Daily - Monday, Feb. 20, 2023
- Dutch Agency Gospooky Opens U.S. Outpost
- Barkley Named AOR For Smoothie King
- 'Run With It' Celebrates Women In Football, Enhances NFL's Social Media
- True Media Canada Hires Anderson To Head AG Accounts
- Bamford Named Chief Strategy Officer At Wunderman Thompson NA
- Airbus Taps Crossmedia As Global Media AOR
- Experiential Marketing Veterans Announce New Agency
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
- Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
- MediaPost Agency Daily - Friday, Feb. 17, 2023
- Kochava Acquires Machine Advertising To Enlarge Media Measurement Options
- Stripe Partnership Provides WPP First Look At New Products
- Cutwater Adds Allen As Group Account Director
- Ntooitive Digital Selected As AOR For Nekter Juice Bar
- Bid-Rigging Allegations Latest Scandal For Dentsu Japan Ops
- Stagwell Merges Health Shops To Form ConcentricLife
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The Mix
- Research: Shopping Way Less Fun Than It Was Pre-COVID
- Multicultural Consumers Notice Where Brands Advertise
- MediaPost Agency Daily - Thursday, Feb. 16, 2023
- Dentsu Group Forms 'Special Committee' To Probe Bid-Rigging Allegations
- OOH Capital Names Thomas As Partner
- HARIBO Taps Colle McVoy To Be Its U.S. Shopper Marketing Agency
- Josh Cellars Launches Brand Campaign To Celebrate Founder
- Dentsu Reports 4.1% Growth For 2022
- BACX Picks Harbour As Creative Partner
- Ad Spend 'Slowcession' Projected, Upfront Will Be Slowest
- NP Digital Integrates ChatGPT Tech Into Products To Automatically Write, Optimize Content
- Social Tech Agency Gospooky Expands Beyond Europe With New York Launch
- Brian Monahan's Quest For Another 'Schoolhouse Rock' Moment
- Is The Agency Lifestyle Changing?
- One Club, Pereira O'Dell, lili Studios Partner On AI Project
- MediaPost Agency Daily - Wednesday, Feb. 15, 2023
- Study Finds Younger Adults Turning To Social Media For Medical Advice
- Tubi Grabs Social-Media Buzz In Super Bowl Debut, Offers Advertisers Young, Engaged Audience
- Code3 Taps Atkinson As CEO
- Dentsu X Taps OMD's Pandit As Chief Media Officer
- LIGHT+CO Named Integrated Brand-Performance AOR For Anthony & Sylvan Pools
- VaynerMedia Wins Alaska Airlines Account
- Controversial Ad Drove Most SB Social Mentions, Bud Light Highest Sentiment
- Ad-ID Taps Nielsen's Bradbury As First CEO
- Little White Paper Lies
- With No 'Exclusive' For The Category, Alcohol Ads Account For Nearly A Quarter Of SB Spots
