MediaPost Agency Daily Editions for February 2023
MediaPost Agency Daily - Tuesday, Feb. 28, 2023
Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
Report: Dentsu CEO Acknowledges Responsibility For Olympic-Related Bid Rigging
Manebrea Selects BMB As Creative Partner, New Work Expected This Spring
Barstool Sports, Phusion Projects Utilize Experiential Marketing To Launch Pirate Water
R/GA Promotes Rolfe To Chair, Names Forbes Interim CEO
IPG's McCann Taps Campopiano For Dual Creative Role
U.S. Ad Market Falls For 7th Consecutive Month In January
Apple TV+ Taps Sales Exec To Build Video Ad Business: Report
Barbarian's 'Maker Days' Hackathon Is Back After COVID Hiatus
Nienhaus Named EVP, Managing Director At Cramer-Krasselt
MediaPost Agency Daily - Monday, Feb. 27, 2023
El Pollo Loco Taps Omnicom's Organic For AOR Duties
Cutwater's New Campaign, Package Raises The 'Bar'
Urging Your Clients To Transform? Look To Your Own Business First
Performance Art Selects Sprouse As Creative Director
Pegasus Bank Taps Baker & Bonner As Branding, Creative AOR
NY Festivals Advertising Awards: 'Show Us Something We Haven't Seen'
Visa Direct Podcast "Humanizes" The Fast-Paced World Of Monetary Transactions
MediaPost Agency Daily - Friday, Feb. 24, 2023
WPP's Read Says Clients Feeling Better About The Economy
IPG's Mediabrands Wins $1.4 Billion GEICO Media Review
Ibotta Releases New Version Of 'Cash Back' Campaign
Colorful OOH Campaign Promotes FX's 'Snowfall' Final Season
CMOs Place Priority On ChatGPT And First-Party Data: Study
It's Time To Take Our Industry Back -- And Drive Growth
MediaPost Agency Daily - Thursday, Feb. 23, 2023
WPP Reports Nearly 7% Growth For Full-Year 2022
Silk Nextmilk Ads Target Gen Z, Promote Plant-Based Product
Wavemaker Wins $50M Global Media Business For Back Market
NESCAFE Debuts New 'World' Platform
VB+Partners Named AOR For Girl Scouts USA
Call For Entries: Best In Automotive Marketing
Omnicom's RAPP Launches 'Table Makers' Mentorship Program
9thWonder Awarded Media AOR Duties For Vari
MediaPost Agency Daily - Wednesday, Feb. 22, 2023
WPP, BigCommerce Form Partnership
Mindshare's Gerhart Surprises Procurement, Tells Them To Mind Their Ps & Qs
Proper No. Twelve Introduces Irish Apple Whiskey, Founded By MMA Champ Conor McGregor
'Aisles For All' Campaign Expands To Black And Women's History Months
DMi Partners Ups 4 Staffers To VP Roles
Advertiser Perceptions Closes 'Significant' Private Equity Deal To Fast-Track Growth
Former Wunderman Thompson Data CEO Joins Incubeta Board
MediaPost Agency Daily - Tuesday, Feb. 21, 2023
WPP Opens Third Campus In Greater China
50,000feet Helps Launch Tech Design Brand BCG X
Dentsu Acquires Spain's Omega CRM agency, Folds It Into Merkle
Streamers Projected To Spend $8.5B Globally On Sports Rights In 2023
Ad Service Startups Will Emerge From Thousands Of Tech Layoffs
White House Tackles 'Algorithmic Discrimination'
When Scaling Is The Goal Process, Procedures Are Critical
Is The Current State Of Media Sustainable?
Pringles Posits 'Wonderfully Different' Chips
AbelsonTaylor Names Jenner VP, Engagement Strategy
MediaPost Agency Daily - Monday, Feb. 20, 2023
Dutch Agency Gospooky Opens U.S. Outpost
Barkley Named AOR For Smoothie King
'Run With It' Celebrates Women In Football, Enhances NFL's Social Media
True Media Canada Hires Anderson To Head AG Accounts
Bamford Named Chief Strategy Officer At Wunderman Thompson NA
Airbus Taps Crossmedia As Global Media AOR
Experiential Marketing Veterans Announce New Agency
ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaPost Agency Daily - Friday, Feb. 17, 2023
Kochava Acquires Machine Advertising To Enlarge Media Measurement Options
Stripe Partnership Provides WPP First Look At New Products
Cutwater Adds Allen As Group Account Director
Ntooitive Digital Selected As AOR For Nekter Juice Bar
Bid-Rigging Allegations Latest Scandal For Dentsu Japan Ops
Stagwell Merges Health Shops To Form ConcentricLife
GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The Mix
Research: Shopping Way Less Fun Than It Was Pre-COVID
Multicultural Consumers Notice Where Brands Advertise
MediaPost Agency Daily - Thursday, Feb. 16, 2023
Dentsu Group Forms 'Special Committee' To Probe Bid-Rigging Allegations
OOH Capital Names Thomas As Partner
HARIBO Taps Colle McVoy To Be Its U.S. Shopper Marketing Agency
Josh Cellars Launches Brand Campaign To Celebrate Founder
Dentsu Reports 4.1% Growth For 2022
BACX Picks Harbour As Creative Partner
Ad Spend 'Slowcession' Projected, Upfront Will Be Slowest
NP Digital Integrates ChatGPT Tech Into Products To Automatically Write, Optimize Content
Social Tech Agency Gospooky Expands Beyond Europe With New York Launch
Brian Monahan's Quest For Another 'Schoolhouse Rock' Moment
Is The Agency Lifestyle Changing?
One Club, Pereira O'Dell, lili Studios Partner On AI Project
MediaPost Agency Daily - Wednesday, Feb. 15, 2023
Study Finds Younger Adults Turning To Social Media For Medical Advice
Tubi Grabs Social-Media Buzz In Super Bowl Debut, Offers Advertisers Young, Engaged Audience
Code3 Taps Atkinson As CEO
Dentsu X Taps OMD's Pandit As Chief Media Officer
LIGHT+CO Named Integrated Brand-Performance AOR For Anthony & Sylvan Pools
VaynerMedia Wins Alaska Airlines Account
Controversial Ad Drove Most SB Social Mentions, Bud Light Highest Sentiment
Ad-ID Taps Nielsen's Bradbury As First CEO
Little White Paper Lies
With No 'Exclusive' For The Category, Alcohol Ads Account For Nearly A Quarter Of SB Spots
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