MediaPost Agency Daily Editions for February 2024
- MediaPost Agency Daily - Thursday, Feb. 29, 2024
- Ozempic, Oprah, And Weight Loss Culture
- EssenceMediacom U.S. Shakeup: Jill Kelly Out, JiYoung Kim In
- Public Debuts Alpha Campaign To Highlight AI Investment Tool
- Longtime WPP Executive Blackett Stepping Down After 29 Years At The Company
- What Will He Do For An Onqor? Joe Kaul's Ambitious Agency Growth Plan
- StrawberryFrog Names Sonderup Executive Creative Director
- Beyond Meat Decreasing Marketing Budget For 2024 As It Introduces Reformulated Burger
- Blueland Launches 'Pods Are Plastic' Campaign, Warns About Danger To Water Supply
- X Signs Content Deal with The Big 3, Expands 'Video-First' Strategy
- Above+Beyond To Handle Itsu's Creative, Shape Brand Platform
- MediaPost Agency Daily - Wednesday, Feb. 28, 2024
- Kellogg's CEO Pilloried for Pushing 'Cereal for Dinner'
- Indiana Farm Bureau Insurance Is 'Good' With Crazy Situations
- Ad Council-Led Coalition Unveils $40 Million Gun Violence Prevention Initiative
- Penn To Investors: Tech Spending Starting To Come Back
- Vincent Promoted To President, Cornett
- Adam&EveDDB Wins Volkswagen Commercial Vehicles UK Account
- Buick Focuses On Design With New Slogan
- L'Oreal, Kotex Kick Off International Women's Day Campaigns
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
- OpenAI Blasts Times, Says Newspaper Paid Hacker For 'Anomalous' Results
- MediaPost Agency Daily - Tuesday, Feb. 27, 2024
- How Exploitative is 'Where is Wendy Williams?' Very
- Stagwell Loses Ground In 2023 But Forecasts Return To Growth in 2024
- Converse Targets The 'Next' Generation Of Skaters
- Mod Op Acquires RTO+P, Expands Creative Capabilities
- Stagwell Adds Survey Product To Its Marketing Cloud Suite
- Stagwell M&A Spree Continues With Deal To Acquire What's Next Partners
- Sorrell Backer Lord Rothschild Dies At 87
- Ocampo Heads Political Campaigns, Digital Ad Efforts For My Code
- Newell Brands Names Crossmedia Media AOR
- MediaPost Agency Daily - Monday, Feb. 26, 2024
- Is Rhode Island 'All That'?
- Nutella 'Spreads The Love' To Gen Z, Millennial Parents
- Stagwell's Brand Performance Network Elevates Pruitt To Global CMO
- Captain Morgan Shakes Up Cocktails, Claims 'Sliced Is Better'
- Businesses See AI As $1.6 Trillion Productivity Boost
- CPMs On Cookieless Ad Inventory Rise As Competition Increases
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
- T. Rowe Price Rolls Out 'Power Of Curiosity' Campaign
- Brands' Cautious Super Bowl Approach Reflects Wider Marketing Timidity
- Campbell Named Sales Director, Spotlight Outdoor Ads
- MediaPost Agency Daily - Friday, Feb. 23, 2024
- The Business Of Businessing
- M&C Saatchi Selects Its Next CEO
- Maidenform M Campaign Celebrates Female Confidence
- Chloe Fineman Keeps It 'Tasty" For Nutrl Seltzers
- Stagwell Acquires London's Sidekick, Aligns It With Consultancy Allison
- CTP Opens North Carolina Outpost Focused On Key Industries
- The Shipyard Adds Strategy Ace Carr To Its C-Suite
- Huge Adds Achara and Weiss To Its C-Suite
- Sorrell The Younger Creates A Stir In The UK
- Media M&A Plunges Amid Expensive Borrowing Costs
- Kevin Hart Fits 29 Hours Into A Day In Fast-Paced C4 Energy Ad
- No Zoup! For You! Soup Chain Rebrands As Z!EATS
- It's All TV: Stop Silo-ing It By Delivery Method
- MediaPost Agency Daily - Thursday, Feb. 22, 2024
- Toilets Over Tokyo
- WPP Reports 2023 Growth Of 0.9%, With Similar Growth Expected In 2024
- Agency Merger Rebrands As Involved Media USA, Expands Global Capabilities
- Pendleton Whisky Celebrates The Western Spirit
- StrawberryFrog Launches Transformation Company
- Are Local Pharmacies The New Doctors Offices?
- Hy-Vee Names Ogilvy As Strategic-Creative Partner
- Automotive TV Spending Drops 12.9% In January
- AI Perception -- And Adoption
- MediaPost Agency Daily - Wednesday, Feb. 21, 2024
- Jameson Whiskey Recruits 'SNL' Vets To Celebrate St. Patrick's Eve
- Stagwell Agency Team Launches New Brand Identity
- Accenture Song Expands To Bulgaria With M&A Deal
- 'Donnie, I Always Knew You'd Blow It'
- Cover FX Takes Bite Out Of Hickeys
- Maker's Mark's Call To Action: Recognize 'Spirited Women'
- Burrell Wins Anta Sports, Promotes Kyrie Irving Line
- Audio Attention Data Shows How Humans React In Real-Time
- Walmart Ad Sales Jump 33% To $3.4B, Consumer Spending Strong
- Honda Launches 'DreamCab' Trivia Series
- Institute For Ad Ethics Expands Into Greenwashing
- Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?
- MediaPost Agency Daily - Tuesday, Feb. 20, 2024
- 'Never Surrender' -- Aka, The Perfect Trump Shoes
- Soccer Star Promotes Tumi's 'Beautiful' Backpack
- TMW Unlimited Drives Suzuki As Integrated Creative AOR
- Priday Steps Down As Dentsu Global CFO, Succeeded By His Predecessor
- Cannes Lions: Putting "Sustainability-First" Principles To Work In Media & Creatively
- Toledo Museum of Art Revamps Logo To Reflect Brand's Mission
- Abercrombie & Fitch Names Amplify Events Partner
- Traditional Search Forecast To Fall 25% By 2026: Gartner
- Black Audiences Want Better Representation
- Installs Up 56%, As AI Fuels Mobile Commerce Shopping Apps
- Google Missed Opportunity To Solve Cookieless Advertising: Execs
- MediaPost Agency Daily - Monday, Feb. 19, 2024
- Best Western Invites Viewers On A 'Trip'
- M&C Saatchi Taps Jo Bacon As CEO Of Revamped Agency
- Kepler Refreshes Brand Identity, Embraces 'Future,' Innovation
- It Happened That Night
- Worldwide Partners Bolsters Capabilities With 4 New Agencies
- Gut Miami Win Welch's Fruit Snacks U.S. AOR
- Upbeat Super Bowl Ads Centered On Brands Perform Best
- OpenAI's Sora: The ChatGPT Of Generative Video
- Stagwell Eyes International Expansion In 2024
- How To Decide If You Need AI In Your Marketing Mix
- Why Snack Brands Score High In The Super Bowl
- MediaPost Agency Daily - Friday, Feb. 16, 2024
- How Does a Billionaire Shop?
- Zippo Lights A 'Flame' For A Gift That's Always Hot
- Meet The People Adds Swell Media For Media Buying-Planning
- VML Consolidates Canadian Operations
- Lincoln Regrets 'Exception Clause' In 13th Amendment
- St. Luke's Wins Checkatrade, Named Lead Creative
- Brew-Hah-Hah? Fans In SB Teams' Home Cities Don't Always Favor Advertised Beers
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
- Super Bowl Ads Give Biggest Lift To NYX, DoorDash, Uber Eats
- Comedy Experts' Take On Super Bowl's Funniest Ads
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
