MediaPost Agency Daily Editions for February 2024
MediaPost Agency Daily - Thursday, Feb. 29, 2024
Ozempic, Oprah, And Weight Loss Culture
EssenceMediacom U.S. Shakeup: Jill Kelly Out, JiYoung Kim In
Public Debuts Alpha Campaign To Highlight AI Investment Tool
Longtime WPP Executive Blackett Stepping Down After 29 Years At The Company
What Will He Do For An Onqor? Joe Kaul's Ambitious Agency Growth Plan
StrawberryFrog Names Sonderup Executive Creative Director
Beyond Meat Decreasing Marketing Budget For 2024 As It Introduces Reformulated Burger
Blueland Launches 'Pods Are Plastic' Campaign, Warns About Danger To Water Supply
X Signs Content Deal with The Big 3, Expands 'Video-First' Strategy
Above+Beyond To Handle Itsu's Creative, Shape Brand Platform
MediaPost Agency Daily - Wednesday, Feb. 28, 2024
Kellogg's CEO Pilloried for Pushing 'Cereal for Dinner'
Indiana Farm Bureau Insurance Is 'Good' With Crazy Situations
Ad Council-Led Coalition Unveils $40 Million Gun Violence Prevention Initiative
Penn To Investors: Tech Spending Starting To Come Back
Vincent Promoted To President, Cornett
Adam&EveDDB Wins Volkswagen Commercial Vehicles UK Account
Buick Focuses On Design With New Slogan
L'Oreal, Kotex Kick Off International Women's Day Campaigns
Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
OpenAI Blasts Times, Says Newspaper Paid Hacker For 'Anomalous' Results
MediaPost Agency Daily - Tuesday, Feb. 27, 2024
How Exploitative is 'Where is Wendy Williams?' Very
Stagwell Loses Ground In 2023 But Forecasts Return To Growth in 2024
Converse Targets The 'Next' Generation Of Skaters
Mod Op Acquires RTO+P, Expands Creative Capabilities
Stagwell Adds Survey Product To Its Marketing Cloud Suite
Stagwell M&A Spree Continues With Deal To Acquire What's Next Partners
Sorrell Backer Lord Rothschild Dies At 87
Ocampo Heads Political Campaigns, Digital Ad Efforts For My Code
Newell Brands Names Crossmedia Media AOR
MediaPost Agency Daily - Monday, Feb. 26, 2024
Is Rhode Island 'All That'?
Nutella 'Spreads The Love' To Gen Z, Millennial Parents
Stagwell's Brand Performance Network Elevates Pruitt To Global CMO
Captain Morgan Shakes Up Cocktails, Claims 'Sliced Is Better'
Businesses See AI As $1.6 Trillion Productivity Boost
CPMs On Cookieless Ad Inventory Rise As Competition Increases
Media, Entertainment Advertisers Invested $1B On TikTok In Q4
T. Rowe Price Rolls Out 'Power Of Curiosity' Campaign
Brands' Cautious Super Bowl Approach Reflects Wider Marketing Timidity
Campbell Named Sales Director, Spotlight Outdoor Ads
MediaPost Agency Daily - Friday, Feb. 23, 2024
The Business Of Businessing
M&C Saatchi Selects Its Next CEO
Maidenform M Campaign Celebrates Female Confidence
Chloe Fineman Keeps It 'Tasty" For Nutrl Seltzers
Stagwell Acquires London's Sidekick, Aligns It With Consultancy Allison
CTP Opens North Carolina Outpost Focused On Key Industries
The Shipyard Adds Strategy Ace Carr To Its C-Suite
Huge Adds Achara and Weiss To Its C-Suite
Sorrell The Younger Creates A Stir In The UK
Media M&A Plunges Amid Expensive Borrowing Costs
Kevin Hart Fits 29 Hours Into A Day In Fast-Paced C4 Energy Ad
No Zoup! For You! Soup Chain Rebrands As Z!EATS
It's All TV: Stop Silo-ing It By Delivery Method
MediaPost Agency Daily - Thursday, Feb. 22, 2024
Toilets Over Tokyo
WPP Reports 2023 Growth Of 0.9%, With Similar Growth Expected In 2024
Agency Merger Rebrands As Involved Media USA, Expands Global Capabilities
Pendleton Whisky Celebrates The Western Spirit
StrawberryFrog Launches Transformation Company
Are Local Pharmacies The New Doctors Offices?
Hy-Vee Names Ogilvy As Strategic-Creative Partner
Automotive TV Spending Drops 12.9% In January
AI Perception -- And Adoption
MediaPost Agency Daily - Wednesday, Feb. 21, 2024
Jameson Whiskey Recruits 'SNL' Vets To Celebrate St. Patrick's Eve
Stagwell Agency Team Launches New Brand Identity
Accenture Song Expands To Bulgaria With M&A Deal
'Donnie, I Always Knew You'd Blow It'
Cover FX Takes Bite Out Of Hickeys
Maker's Mark's Call To Action: Recognize 'Spirited Women'
Burrell Wins Anta Sports, Promotes Kyrie Irving Line
Audio Attention Data Shows How Humans React In Real-Time
Walmart Ad Sales Jump 33% To $3.4B, Consumer Spending Strong
Honda Launches 'DreamCab' Trivia Series
Institute For Ad Ethics Expands Into Greenwashing
Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?
MediaPost Agency Daily - Tuesday, Feb. 20, 2024
'Never Surrender' -- Aka, The Perfect Trump Shoes
Soccer Star Promotes Tumi's 'Beautiful' Backpack
TMW Unlimited Drives Suzuki As Integrated Creative AOR
Priday Steps Down As Dentsu Global CFO, Succeeded By His Predecessor
Cannes Lions: Putting "Sustainability-First" Principles To Work In Media & Creatively
Toledo Museum of Art Revamps Logo To Reflect Brand's Mission
Abercrombie & Fitch Names Amplify Events Partner
Traditional Search Forecast To Fall 25% By 2026: Gartner
Black Audiences Want Better Representation
Installs Up 56%, As AI Fuels Mobile Commerce Shopping Apps
Google Missed Opportunity To Solve Cookieless Advertising: Execs
MediaPost Agency Daily - Monday, Feb. 19, 2024
Best Western Invites Viewers On A 'Trip'
M&C Saatchi Taps Jo Bacon As CEO Of Revamped Agency
Kepler Refreshes Brand Identity, Embraces 'Future,' Innovation
It Happened That Night
Worldwide Partners Bolsters Capabilities With 4 New Agencies
Gut Miami Win Welch's Fruit Snacks U.S. AOR
Upbeat Super Bowl Ads Centered On Brands Perform Best
OpenAI's Sora: The ChatGPT Of Generative Video
Stagwell Eyes International Expansion In 2024
How To Decide If You Need AI In Your Marketing Mix
Why Snack Brands Score High In The Super Bowl
MediaPost Agency Daily - Friday, Feb. 16, 2024
How Does a Billionaire Shop?
Zippo Lights A 'Flame' For A Gift That's Always Hot
Meet The People Adds Swell Media For Media Buying-Planning
VML Consolidates Canadian Operations
Lincoln Regrets 'Exception Clause' In 13th Amendment
St. Luke's Wins Checkatrade, Named Lead Creative
Brew-Hah-Hah? Fans In SB Teams' Home Cities Don't Always Favor Advertised Beers
Google Hits Back At IAB After Releasing Privacy Sandbox Report
Super Bowl Ads Give Biggest Lift To NYX, DoorDash, Uber Eats
Comedy Experts' Take On Super Bowl's Funniest Ads
Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
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