OMMA Today Editions for April 2017
- OMMA Today - Friday, April 28, 2017
- Trump's 100 Days Webpage Touts More Fake News Than Accomplishments
- 'Elite Daily' Axes 47 Staffers After Bustle Acquisition
- Publishers Work To Expand Influencer Footprint
- Conde Nast, Paltrow To Launch 'Goop' Magazine
- Dosh App Attracts Forever 21, Applebee's
- Most Teens Take Breaks From Social Media
- Periscope Adds Top Talent Fleeing From Holding Companies
- Why Do So Many Millennials Still Live At Home?
- Yelling At Inanimate Electronic Objects
- Intel Knows 'The Future,' And It's A Shimmering Guy
- OMMA Today - Thursday, April 27, 2017
- Mobile Tops Digital Ad Spend At $36 Billion
- Zeta Global Raises $140M To Power Its Marketing Cloud
- Facebook Redoubles Efforts To Fight 'Information Operations'
- Oracle Boosts Marketing Cloud Services With Added AI, Chat Features
- In A First, Bing Unveils Custom Audiences Targeting
- Find The Right Investment Level To Enter The Hispanic Market
- NBC Content Studio, Broadway Video Partner For Original Content
- AppNexus Launches Multimedia Auction Technology, Video Ad Format
- OMMA Today - Wednesday, April 26, 2017
- Twitter Adds 9M Users, Revenues Dip
- FCC Chair Unveils Plan To Roll Back 'Political' Net Neutrality Rules
- Amazon Sells Digital Subs, Publishers Gain Global Access
- Payments On Social Media Near $3T In China
- Demandbase Launches ABM Certification Program
- Gannett's Q1 Print Ad Revs Dip, Digital Up
- Mobile Ads Record Big Boost, Video Helps
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
- comScore Antes 'Table Stakes,' Provides Viewability Data Free
- OMMA Today - Tuesday, April 25, 2017
- Breitbart Denied Press Credentials, Questions Raised Over Editorial Independence
- Facebook Gears Up To Fight Fake News
- IPG Mediabrands' Ansible Partners with Celtra On Mobile Creative
- Court Urged To Restore FTC's Power To Prosecute AT&T
- State Dept. Takes Down Promotion Touting Trump's Mar-a-Lago Resort
- CMO Priorities Conflict With Delivering On Customer Experience
- Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held
- New York Journos Launch Careers Site Ladders
- LinkedIn Launches Tools For Audience Targeting
- Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
- 'HuffPost' Gets Redesign, New Name
- AdRoll And Marketo Partner For Account-Based Marketing
- OMMA Today - Monday, April 24, 2017
- Google Offers TV Inventory Via DoubleClick Bid Manager
- Eyeota, Dun & Bradstreet Partner To Serve B2B Audience Segments
- Facebook Privacy Settlement Moves Forward
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
- Cosomopolitan.com Launches Wedding Hub
- Does Anyone Even Care About #BrandFails?
- TV Everywhere Via OTT Devices Rises
- 'NY Times' Finally Joins Snapchat Discover
- LinkedIn Officially Unveils Matched Audiences Platform
- Apple To Cut App Commissions
- OMMA Today - Friday, April 21, 2017
- Big Digital Publishers Pass On NewFronts This Year
- Google Display Ads Get Smarter
- Amazon Vs. Google: Data Reveals Insights On Trending Searches
- FTC Wants Instagram Influencers Transparent, Sponsorship Money To Double
- Facebook, Google Squeezing Publishers Again
- 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online
- Marketers Set Sights On Programmatic TV Ads
- VSA Partners Expands Into Media Buying
- BIA/Kelsey, comScore Strike Data Deal
- MLB Players Launching Social App
- Emma Expands Email Suite With New Product Features
- OMMA Today - Wednesday, April 19, 2017
- Facebook Unveils AR App Platform, Envisions Transformed Future
- Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
- New Verizon Smartwatch Doesn't Need A Smartphone
- Oracle Acquires Moat, Boosts Data Cloud
- Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On Programmatic
- WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
- Nokia Updates VR Ecosystem, Enables Mixed Reality For Advertising
- The Weather Company Partners With LiveRamp To Combine Real-Time Data
- iSpot.tv Adds Attribution Service To TV Ad Metrics
- Will Vertical Video Challenge Horizontal Video For Mobile Ad Dominance?
- OMMA Today - Tuesday, April 18, 2017
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics
- Sling TV Touts Success After Programmatic Integration
- Internet-Connected TV Grabs 10% Of Day Viewing
- DMP Reltio Raises $40M, Earmarks Funds For Staffing, Global Reach
- Facebook Goes Virtual, Debuts Spaces Chat Room
- Scrapping Net Neutrality Would Be 'Disaster,' FTC's McSweeny Says
- Guardian US, Amazon Partner For 'Bosch' Branded Content
- Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
- BrandTech Helps Put Brands First on Digital Platforms
- Local Races Generate Democratic Firepower, Trump Raises $13M For Reelection
- Internet Will Surpass Print, TV, In Luxury Spending In 2018
- OMMA Today - Monday, April 17, 2017
- Advertising On VOD Rises 21%
- How To Keep Brands Safe In An Online World
- Uber Can't Shake False Advertising Claims
- Facebook Cracks Down On Fake Profiles
- Bloomberg Media Adds 4 Content Packages For Global Licensing
- Maserati Enlisted Facebook For Launch Challenges
- How OTT Services Will Change Search Advertising, Marketing
- Magazines Thrive On Social Media
- Study: Pre-Roll Ads Are Least Intrusive With Best Recall
- Google Accused Of Misrepresenting Fake Content Clean-Up
- VR Delivers 3 Consumer Engagement Opportunities
- What's In It For Me? Consumers Will Share Data In Return For Benefits
- OMMA Today - Friday, April 14, 2017
- Craigslist Awarded $60 Million Over Scraped Real Estate Listings
- Conde Nast Creates Snapchat Team For 'GQ,' 'Wired,' 'Self'
- Facebook Cracks Down On Fake Profiles
- Google Sister Co. Verily Introduces Health Watch
- Tribune Media Pulls Plug On Proposed Digital News Site
- An Email Marketer's Guide To Changing Federal Security Regulations
- The Reports Of TV's Death Have Been Greatly Exaggerated
- 'Domino' Forms Ad Collective Of Home-Design Sites
- Google Searches Reveal Auto Trends
- Employees To Amazon: Drop Breitbart Ads
