Real-Time Daily Editions for May 2016
- Real-Time Daily - Tuesday, May 31, 2016
- Why Programmatic Needs Creativity
- Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In Europe
- Mobile Ad-Blocking Rates Are Soaring
- Why Use CRM Data In Programmatic Media Campaigns?
- Rubicon Project Will Automate Japan's First Publisher Co-op
- Programmatic Adoption By APAC Marketers Is On The Rise
- Marketo Sells To Private Equity Firm For $1.79 Bil
- Mobile Company Three Will Launch Mobile Ad-Blocking Trial
- How Publishers Can Handle The Hidden Costs Of 'Tech Taxes'
- Real-Time Daily - Friday, May 27, 2016
- How Ad Blocking, Invalid Traffic And Viewability Impact Campaign Delivery
- Google's No Longer Restricting AdWords Demand
- MRC To Issue Mobile Viewability Measurement Guidelines In June
- Some Publishers Blazing Trail With Still-Nascent Attention Metrics
- Facebook Will Serve Ads To Non-Users Through Its Audience Network
- Google Now Controls 12% Of All Global Media Spend
- Google Bows Free Data Studio
- Programmatic Virtual Reality: Sci-Fi In The Making
- Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook
- Screening Your Real-Life Roller Coaster Results With A Pair Of VR Googles
- Real-Time Daily - Thursday, May 26, 2016
- TAG Sets Inventory Quality Guidelines, Trains 20+ Ad-Tech Cos. To Comply
- Rubicon Project Announces Resignation Of CFO; Appoints Chief Accounting Officer David Day As Interim CFO
- RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In November
- Integral Ad Science And Mediaocean Partner To Enable Advertisers To Transact On Viewable Impressions
- Beware the Siren Song Of Marketing Automation
- Mic CEO Says All Advertising Will Be Branded Content
- Demandbase Demandbase Signs Agreement To Acquire Data Science Company Spiderbook
- Semcasting Announces Support For Advanced Online Healthcare Marketing Services
- As FBX Goes Dark, Future of Programmatic Is Bright
- DoubleVerify Receives Fourth Consecutive Certification From Media Measurement Expert ABC
- Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
- Google Looks Into Your Brain And Figures You Out
- Real-Time Daily - Wednesday, May 25, 2016
- Tackling The Transparency Challenge
- Survey: What Key Factor Is Hindering Programmatic Adoption?
- Google Changes AdWords To Meet Mobile Demand, Expands Network Reach
- The Facebookization Of Instagram Continues
- YuMe Partners With StickyADS.TV To Expand Premium Video Inventory Globally
- Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu
- Despite Range Of Tools, It's Not Easy To Clean Up Supply Chain
- MobileFuse Teams With AppNexus For Programmatic, Private Marketplace
- Real-Time Daily - Tuesday, May 24, 2016
- Majority Of B2B Companies Bought Digital Display Programmatically Last Year
- NBCUniversal News Group Taps Taboola To Power Native Advertising
- Lotame Launches Syndicate To Enable Private, Secure, And Direct Data Sharing
- Comcast's AudienceXpress Tests Demand-Side Interface, Gives Agencies Direct Access
- Programmatic Grows In APAC
- 33Across Launches 'Mobile In-Feed' Programmatic Video Ad Unit
- 7 Ways Publishers Can Survive In An Ad-Blocked Web
- 'Washington Post' Enters Ad Tech Biz With Fuse Ads
- TAG Goes Full Steam Ahead With Its Anti-Fraud Program
- Xaxis Names Veteran Media Executive David Kaye VP, Client Engagement
- RTB House Opens Office In Taiwan, Expanding APAC Footprint
- 5 Things You Didn't Know About Ad Fraud
- Real-Time Daily - Monday, May 23, 2016
- Vertical In-App Mobile Video Ads Offer Greater Impact
- The Truth About Cross-Device Data Quality
- Anti-Fraud Certification Launches With 30+ Participants
- Visual IQ Formalizes Key Strategic Partnerships
- Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020
- TubeMogul Debuts Private Marketplace And Direct Deal Capabilities For Programmatic TV
- Why Header Bidding Is Good For Buyers And Sellers In The Long Run
- Will Programmatic Video And PTV Converge Or Diverge?
- Real-Time Daily - Friday, May 20, 2016
- Xaxis Gets More Serious About Programmatic Native Via Plista's Entry Into North America
- Mediaocean Acquires Media-Planning Software Provider ColSpace
- ANA Finds Most Clients Ignorant About 'Sourced Traffic,' Calls On Agencies To 'Educate' Them
- WPP's Xaxis Is Bringing Its Native Advertising Arm To North America
- Location Meets Transaction Data In Cardlytics' Cross-Device Measurement Push
- Ad, Marketing M&A Deals Up 6% In Q1
- Optimatic Media Partners With Moat To Measure Viewability Across Its Platform
- 'Washington Post' Pushes Into Ad Tech With New High-Speed Ad Product
- If Politics Is Hurting Your Advertising, New Video Formats Can Help
- Forget Content, Cadence Is King!
- Real-Time Daily - Thursday, May 19, 2016
- OMMA Programmatic Panelists Offer Insight On How They Vet The Vendors
- Why Programmatic Actually Matters To Brand Marketers
- Fool Me Once: Facebook's Alluring Proposition
- Rubicon Project Touts Global Launch Of Mobile Video Platform
- Facebook's David Jakubowski: Audience Network 'Basically Fraud-Free' (For Now)
- Forget Agency Reviews, The Hot New Client Pitches Are DMPs
- Meredith Local Taps SpotX To Centralize Video Sales Across U.S. Operations
- Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics Environment
- How Content Marketers Contend With Data Overload
- SAP Unveils DSP And DMP Called Exchange Media
- Real-Time Daily - Wednesday, May 18, 2016
- Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
- Sports, Music, Presidential Politics Generate Strong Impressions
- Bye-Bye, Middlemen -- Header Bidding Is Here to Stay
- YuMe Debuts Features To Improve Brand Safety, Viewability
- Programmatic TV's arrival? When a broadcast network sells scalable national TV inventory
- Header Bidding: It's A Mixed Bag But Mostly Beneficial
- Ad Blocking Will Cost U.S. Publishers $12B By 2020
- Programmatic's Unintended Consequence: Ad Blocking
- The Art And Science Of Programmatic Advertising
- A Mind Is A Terrible Thing To Shift, Programmatic Affects More Than Just Budgets
- AppNexus Strikes Back Against Google's Attempt To End Header Bidding
- Viacom Says Industry Needs Measurement Standards For Programmatic Cross-Device Video
- Adblockers: U.S. Growth Could Remove $12 Billion In Advertising By 2020
- What's In A Name? That Which We Call Programmatic By Any Other Name Would Process As Sweet
- An Ad Buyer's Busy Day As A Target Of The TV Upfronts
- Altitude Digital Adds Demand-Side Talent As Company Connects More Buyers Directly To Publishers
- Real-Time Daily - Tuesday, May 17, 2016
- Why Ad Fraud May Be A More Pressing Issue Than Ad Blocking
- Videology, White Ops Say They Blocked More Than 28 Billion Bot Requests
- EBay Ads VP On The Push Toward Mobile Native, Viewable Guarantees
- Viant Bolsters Audience Targeting And Segmentation Capabilities With New Deterministic Partner Integrations
- Programmatic Key To Keeping NewFronts Relevant
- Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data
- To Head Off Mobile Fraud, 'Know Thyself'
- Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network
- Dear Facebook, You're A Media Company Now. Start Acting Like One
- Univision Signs AOL For Programmatic Linear TV
- Turn Names Veteran Ad-Tech Exec James Fellows SVP of Product
- Beyond Pretty Charts: 3 Must-Haves For Programmatic Analytics
