Real-Time Daily Editions for May 2016
Real-Time Daily - Monday, May 16, 2016
Independent Agency 22squared Moves To Self-Serve, Names TubeMogul Preferred Video Partner
Taboola Crosses 1 Billion User Mark, Second Only To Facebook
Visible World Integrates SSP SintecMedia, Will Accelerate Audience-Based TV Supply
Google Prepares To Counter Ad Blockers, But Stumbling Blocks Exist
Seeking Alpha Uses DMP To Slice Up Its Audience Demos
When TV Ads Go Subliminal With A Vengeance, We'll Be To Blame
The Data Dilemma: How To Leverage Big Data To Deliver Big Results
Will Video Ads Be Next To Implode?
Playing the Green Field Outside The Walled Garden
Real-Time Daily - Friday, May 13, 2016
GroupM's Rob Norman: What's The Scroll Worth?
Programmatic Advertising Is Dead According To The CEO Of AppNexus
Convergence And The Power Of Data In Modern Marketing
Is There A Conflict Of Interest Haunting Ghostery's Business Model?
CNN Lifts The Lid On Plans To Monetize Attention Vs. News
Forbes Tests New Tactics To Fight Ad Blocking
In Ad-blocking Wars, Publishers Propose A Detente
Programmatic Ad Impressions Are Lower Quality Than Direct-Sold Impressions
Mark Penn Wants To Reimagine The Ad Holding Co.
Are Cookies Holding Back Mobile Programmatic?
Ad Industry Bodies Unite To Fight Ad Fraud
How To 'Sell' Programmatic Advertising
Real-Time Daily - Thursday, May 12, 2016
AOL ONE CTO On The Advantages Of Private Marketplace Deals
Pixalate's April Seller Trust Index Ranks OpenX No. 1 In Web, Mobile App Inventory Quality
From Private Marketplaces To Header Bidding: Gawker's Evolving Programmatic Strategy
Adelphic Delivers Mobile Futures Via Juice Mobile
Explain It Like I'm Eight: First- Vs. Third-Party Data
iCrossing Tries A New Omnichannel Approach To Media
Online Advertising Up 13% Across Europe
Real-Time Daily - Wednesday, May 11, 2016
Lotame Partners With Infogroup Media Solutions To Monetize Vertical Audiences Cross-Channel
New Research Says Programmatic Trading Will Become Ubiquitous
Navigating 'The 1%': Keeping And Managing Programmatic In A Transitional Period
Ibotta Launches Dynamic Segmentation, Partners With LiveRamp
IAB CEO: Adblock Plus Is An Extortion-Based Business
Rocket Fuel Angles For Agency Business
Facebook Lets Brands Target Ads Based On How Much Time, Money People Spend On Its Sites And Apps
Outbrain Closes New $45 Million Funding Round
IAB Reports Huge Rise In Original Digital Video, Claims It 'Beats Regular TV'
Real-Time Daily - Tuesday, May 10, 2016
Adblock Plus' 100 Million-Plus Installations Signal More Bumps Ahead For Advertisers
AppNexus Offers Streaming Data Feature On A Limited Basis
TubeMogul Steps Up Non-Desktop Video Ad Revenue
AerServ, Moat Partner On Mobile Video Attention Metrics And Viewability
Demanding 100% Viewability Makes A Good Headline, But It Isn't Worth The Price
Google's DoubleClick For Publishers Gets Native Ad Support
Integral Ad Science Says Digital Ad Fraud Is Falling, Ad Viewability Is Rising
Why Programmatic Is The Future Of Digital Display Advertising
Adblock Plus Closes In On A Billion Downloads
TubeMogul's Q1 Earnings Reveal 65% Growth In Platform Direct Spend
Real-Time Daily - Monday, May 9, 2016
Google's Exploring How To Confront Ad Blockers
Is 100% Viewability 100% Necessary? Maybe Not
You Are What You Play: Spotify Expands Data Use
RadiumOne's Dimitri Vaynblat On Key Data Challenges
Use Of Limit-Ad-Tracking Feature Drops As Ad Blocking Grows
Italian Publisher Blogo Will Use AppNexus Publisher Suite To Monetize Inventory
News360 Extends NativeAI Platform With Native Advertising Capabilities
XAd Gets New Chief Product Officer
Are Brands Missing Key Audiences With Data-Driven Targeting?
Real-Time Daily - Friday, May 6, 2016
The Top 5 Takeaways From This Week's NewFronts
CNN Introduces Storytelling Platform, Time Inc. Launches Video Network
WideOrbit And 4C Partner To Bring Social Media Intelligence To Programmatic TV Buying
Tremor Video Records Higher Total Ad Spend, Expands Net Losses
Progammatic Is Paying Off For IHeartMedia
Drawbridge Raises $25 Million To Expand Core Product
Time Inc. Gets Q1 Revenue Boost From Viant, Launches People-Based Ads
Drawbridge Gets $25 Million In New Funding, Looks To Partnerships And Global Expansion
Mobile Drives Programmatic Ad Spending In China
Real-Time Daily - Thursday, May 5, 2016
NewFront Frenzy Unveils Tons Of Video Programming, But How Will It Be Monetized?
Ybrant Digital Media Rebrands As Brightcom, Gears Up For Expansion
Criteo CEO On Header Bidding And Why It's Immune To Certain Ad-Tech Pressures
Opportunities Abound For Telcos To Jump Into Ad Tech
Videology Confirms Layoffs Of 8% Of Its Workforce, Shifts Focus To Larger Deals And Linear TV
Web Financial Group Selects PubMatic's Wrapper To Power Programmatic Offering
Good Cop, Bad Cop: Google's Two Faces
YuMe Posts Q1 Earnings, No Updates On Programmatic Revenue Growth
Yahoo Puts Video Focus On Live Streams And Handful Of Core Subjects
Real-Time Data Layer Updates Audience Segments On The Fly
MediaMath Exec Heads To Google In Dual AdX Buy Side/Policy Role
Ellen DeGeneres Launches New Digital Network At NewFronts
Flytedesk Partners With SpotX to Serve Video Ads On College Newspaper Web Sites
Real-Time Daily - Wednesday, May 4, 2016
AOL Execs Go All In On Mobile, Look To Data For The Right Signals
Video, Mobile, Data Take Center Stage At AOL NewFront
Rubicon Project's Q1 Earnings Offer A Peek Into Ad Tech Tax
bRealTime's Header Bidder Shows Big Growth
Visible Measures Claims Its Platform Is Fraud-Free
Gombert Replaces IAB Tech Lab Founder Cunningham
Quantcast Announces Partnerships With Political Data Providers For Election
Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange
Hulu Adds Interactive Element To Get Views In Living Room
Xaxis Taps AOL's Hammond As First CTO
Xaxis Hires Millennial Media Vet Bob Hammond As CTO To 'Corral Its Stack'
Defy's Very TV-Like Approach To Digital
Define Gray Lines In Programmatic Before They Define You
Real-Time Daily - Tuesday, May 3, 2016
Report Finds WPP's Xaxis Unit's Global Revenues Increased Nearly 20% in 2015
Flattry Will Get You Nowhere: Blocker Joins Micropayer To Bypass Ads
Ad Fraud Wreaks Havoc On Measurement
ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Adblock Plus Launches Payment Tool For Online Content
NYT Announces New VR Shows, Lab For 'Advancing Boundaries Of Narrative'
Publishers In Southeast Asia Can't Afford To Ignore Programmatic
BuzzFeed Pushes 'Tasty' Network, Custom Brand Vids At NewFront
Ad Buyers Offer Advice For The NewFronts
Facing Facebook, Google And Amazon, Brands Pool Their Data
Taboola Launches Virtual Reality Challenge
Virool Launches Programmatic Mobile Video Vertical Ad Unit Via Rubicon Project's Marketplace
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