Real-Time Daily Editions for May 2016
- Real-Time Daily - Monday, May 16, 2016
- Independent Agency 22squared Moves To Self-Serve, Names TubeMogul Preferred Video Partner
- Taboola Crosses 1 Billion User Mark, Second Only To Facebook
- Visible World Integrates SSP SintecMedia, Will Accelerate Audience-Based TV Supply
- Google Prepares To Counter Ad Blockers, But Stumbling Blocks Exist
- Seeking Alpha Uses DMP To Slice Up Its Audience Demos
- When TV Ads Go Subliminal With A Vengeance, We'll Be To Blame
- The Data Dilemma: How To Leverage Big Data To Deliver Big Results
- Will Video Ads Be Next To Implode?
- Playing the Green Field Outside The Walled Garden
- Real-Time Daily - Friday, May 13, 2016
- GroupM's Rob Norman: What's The Scroll Worth?
- Programmatic Advertising Is Dead According To The CEO Of AppNexus
- Convergence And The Power Of Data In Modern Marketing
- Is There A Conflict Of Interest Haunting Ghostery's Business Model?
- CNN Lifts The Lid On Plans To Monetize Attention Vs. News
- Forbes Tests New Tactics To Fight Ad Blocking
- In Ad-blocking Wars, Publishers Propose A Detente
- Programmatic Ad Impressions Are Lower Quality Than Direct-Sold Impressions
- Mark Penn Wants To Reimagine The Ad Holding Co.
- Are Cookies Holding Back Mobile Programmatic?
- Ad Industry Bodies Unite To Fight Ad Fraud
- How To 'Sell' Programmatic Advertising
- Real-Time Daily - Thursday, May 12, 2016
- AOL ONE CTO On The Advantages Of Private Marketplace Deals
- Pixalate's April Seller Trust Index Ranks OpenX No. 1 In Web, Mobile App Inventory Quality
- From Private Marketplaces To Header Bidding: Gawker's Evolving Programmatic Strategy
- Adelphic Delivers Mobile Futures Via Juice Mobile
- Explain It Like I'm Eight: First- Vs. Third-Party Data
- iCrossing Tries A New Omnichannel Approach To Media
- Online Advertising Up 13% Across Europe
- Real-Time Daily - Wednesday, May 11, 2016
- Lotame Partners With Infogroup Media Solutions To Monetize Vertical Audiences Cross-Channel
- New Research Says Programmatic Trading Will Become Ubiquitous
- Navigating 'The 1%': Keeping And Managing Programmatic In A Transitional Period
- Ibotta Launches Dynamic Segmentation, Partners With LiveRamp
- IAB CEO: Adblock Plus Is An Extortion-Based Business
- Rocket Fuel Angles For Agency Business
- Facebook Lets Brands Target Ads Based On How Much Time, Money People Spend On Its Sites And Apps
- Outbrain Closes New $45 Million Funding Round
- IAB Reports Huge Rise In Original Digital Video, Claims It 'Beats Regular TV'
- Real-Time Daily - Tuesday, May 10, 2016
- Adblock Plus' 100 Million-Plus Installations Signal More Bumps Ahead For Advertisers
- AppNexus Offers Streaming Data Feature On A Limited Basis
- TubeMogul Steps Up Non-Desktop Video Ad Revenue
- AerServ, Moat Partner On Mobile Video Attention Metrics And Viewability
- Demanding 100% Viewability Makes A Good Headline, But It Isn't Worth The Price
- Google's DoubleClick For Publishers Gets Native Ad Support
- Integral Ad Science Says Digital Ad Fraud Is Falling, Ad Viewability Is Rising
- Why Programmatic Is The Future Of Digital Display Advertising
- Adblock Plus Closes In On A Billion Downloads
- TubeMogul's Q1 Earnings Reveal 65% Growth In Platform Direct Spend
- Real-Time Daily - Monday, May 9, 2016
- Google's Exploring How To Confront Ad Blockers
- Is 100% Viewability 100% Necessary? Maybe Not
- You Are What You Play: Spotify Expands Data Use
- RadiumOne's Dimitri Vaynblat On Key Data Challenges
- Use Of Limit-Ad-Tracking Feature Drops As Ad Blocking Grows
- Italian Publisher Blogo Will Use AppNexus Publisher Suite To Monetize Inventory
- News360 Extends NativeAI Platform With Native Advertising Capabilities
- XAd Gets New Chief Product Officer
- Are Brands Missing Key Audiences With Data-Driven Targeting?
- Real-Time Daily - Friday, May 6, 2016
- The Top 5 Takeaways From This Week's NewFronts
- CNN Introduces Storytelling Platform, Time Inc. Launches Video Network
- WideOrbit And 4C Partner To Bring Social Media Intelligence To Programmatic TV Buying
- Tremor Video Records Higher Total Ad Spend, Expands Net Losses
- Progammatic Is Paying Off For IHeartMedia
- Drawbridge Raises $25 Million To Expand Core Product
- Time Inc. Gets Q1 Revenue Boost From Viant, Launches People-Based Ads
- Drawbridge Gets $25 Million In New Funding, Looks To Partnerships And Global Expansion
- Mobile Drives Programmatic Ad Spending In China
- Real-Time Daily - Thursday, May 5, 2016
- NewFront Frenzy Unveils Tons Of Video Programming, But How Will It Be Monetized?
- Ybrant Digital Media Rebrands As Brightcom, Gears Up For Expansion
- Criteo CEO On Header Bidding And Why It's Immune To Certain Ad-Tech Pressures
- Opportunities Abound For Telcos To Jump Into Ad Tech
- Videology Confirms Layoffs Of 8% Of Its Workforce, Shifts Focus To Larger Deals And Linear TV
- Web Financial Group Selects PubMatic's Wrapper To Power Programmatic Offering
- Good Cop, Bad Cop: Google's Two Faces
- YuMe Posts Q1 Earnings, No Updates On Programmatic Revenue Growth
- Yahoo Puts Video Focus On Live Streams And Handful Of Core Subjects
- Real-Time Data Layer Updates Audience Segments On The Fly
- MediaMath Exec Heads To Google In Dual AdX Buy Side/Policy Role
- Ellen DeGeneres Launches New Digital Network At NewFronts
- Flytedesk Partners With SpotX to Serve Video Ads On College Newspaper Web Sites
- Real-Time Daily - Wednesday, May 4, 2016
- AOL Execs Go All In On Mobile, Look To Data For The Right Signals
- Video, Mobile, Data Take Center Stage At AOL NewFront
- Rubicon Project's Q1 Earnings Offer A Peek Into Ad Tech Tax
- bRealTime's Header Bidder Shows Big Growth
- Visible Measures Claims Its Platform Is Fraud-Free
- Gombert Replaces IAB Tech Lab Founder Cunningham
- Quantcast Announces Partnerships With Political Data Providers For Election
- Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange
- Hulu Adds Interactive Element To Get Views In Living Room
- Xaxis Taps AOL's Hammond As First CTO
- Xaxis Hires Millennial Media Vet Bob Hammond As CTO To 'Corral Its Stack'
- Defy's Very TV-Like Approach To Digital
- Define Gray Lines In Programmatic Before They Define You
- Real-Time Daily - Tuesday, May 3, 2016
- Report Finds WPP's Xaxis Unit's Global Revenues Increased Nearly 20% in 2015
- Flattry Will Get You Nowhere: Blocker Joins Micropayer To Bypass Ads
- Ad Fraud Wreaks Havoc On Measurement
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
- Adblock Plus Launches Payment Tool For Online Content
- NYT Announces New VR Shows, Lab For 'Advancing Boundaries Of Narrative'
- Publishers In Southeast Asia Can't Afford To Ignore Programmatic
- BuzzFeed Pushes 'Tasty' Network, Custom Brand Vids At NewFront
- Ad Buyers Offer Advice For The NewFronts
- Facing Facebook, Google And Amazon, Brands Pool Their Data
- Taboola Launches Virtual Reality Challenge
- Virool Launches Programmatic Mobile Video Vertical Ad Unit Via Rubicon Project's Marketplace
