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Criteo CEO On Header Bidding And Why It's Immune To Certain Ad-Tech Pressures

  • , Thursday, May 5, 2016 7:49 AM
AdExchanger checks in with Criteo CEO Eric Eichmann, who seems confident after this first complete quarter on the job. Eichmann said revenue was up 41% year-over-year to $162 million at constant currency minus traffic acquisition costs, and that performance was consistent across geographies. Criteo also grew its employee base by 30% to just over 1,970 people. Eichmann said recurring spend and the continued rollout of products such as Criteo’s cross-device solution, Universal Match, new email tools, and partnerships like with Facebook’s Dynamic Product Ads all  contributed to the company's growth. Despite Google's changing the game to open up dynamic allocation to external exchanges, Criteo expects to continue its focus on header bidding.



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