Search & Performance Marketing Daily Editions for August 2021
Search & Performance Marketing Daily - Tuesday, Aug. 31, 2021
LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Apple And Google Must Let App Developers Use Other Payment Systems In South Korea
Publishers' Ad Transaction Costs Rise, Despite Shift To Automated Buying: Survey
Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
DoubleVerify Acquires Ad Verification Firm Meetrics, Offers New Ad Transparency Score
Essence Taps Agency Veteran Hartell To Manage Its Google Relationship
Global Movie Consumer Spend Rises, Streaming Grows
7 Overlooked Ways To Work With Influencers
Holiday Whispers: Consumers And Brands Differ On Top Shopping Channels
Search & Performance Marketing Daily - Monday, Aug. 30, 2021
No More Video Games During The School Week
Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Gimme BIMI: How To Use The New Branding And Security Tool
Why Did The Advertiser Cross The Road?
Consumers Want Personalized Content, Research Suggests Brands Are Having Trouble Delivering It
Small Businesses Boosting Digital Ad Spend, But Not Seeing Benefits
Apple's News Partner Program Offers More Unknowns
Search & Performance Marketing Daily - Friday, Aug. 27, 2021
Illusion Of Living In A Virtual World
'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Amazon Advertising Spurs Growth Of Dedicated Agencies
Tesla Found To Invest In Organic, Paid Advertising
The Surge In Retail Ad Platforms, Demystified
TikTok Tests Longer Video, More Options For Advertisers
IBM Watson, Reelgood Offer NBCU New Measurement Proposals
NBC Wants Measurement 'Independence' - Now Define It
CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%
Latinos Accounted For 50%+ U.S. Growth In Past Decade
Artificial Lack Of Intelligence
Search & Performance Marketing Daily - Thursday, Aug. 26, 2021
How Control Of Consumer-Generated Data Affects Online Advertising
Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Google Battles New Mexico Over Attempt To Revive Claims Of Students' Privacy Violations
As Delta Variant Impacts Marketing Strategy, Change Your Creative Approach
Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
Report: Ads From Major Platforms, Brands Support Piracy -- And Apps Are Now Driving The Threat
Court Confirms 1-800 Contacts' Antitrust Victory Against FTC
5 Way To Tell If Your Website Works
Search & Performance Marketing Daily - Wednesday, Aug. 25, 2021
Knowing Why, Where, And How To Turn Search Rank To Revenue
Secrets Behind Local Organic Search Traffic
Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
AMP Decelerates: Few Firms Are Using The Tool Hailed As The Biggest Advance In Email
Comscore Seizes On Nielsen Debacle, Expedites MRC TV Audit
P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPs
New Marketplace Activates Linear TV Ad Inventory Through Digital Platforms
Trump Seeks Court Order Forcing YouTube To Restore Channel
Facebook Prevails In Battle Over Housing Ads
Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
Is There A Reliable Standard To Measure Social Media Engagement?
Brand Insider Rerun: Re-Engaging Betty Crocker
Marketers And Funnel Vision
Search & Performance Marketing Daily - Tuesday, Aug. 24, 2021
Shopify, TikTok Partner To Create 'Next Generation Of Merchants'
Google Made 4,500 Improvements In 2020
ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party Cookies
OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Recovery In Ad Spending Mostly Lifts Digital Sales
What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
Major Events Boost TV News Viewership, Advertising Follows
Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
Vizio Ads Post More Than $100 Million In Upfront Deals
Wanted Emails Are Landing In Gmail Spam Folders, Consumers Say
Search & Performance Marketing Daily - Monday, Aug. 23, 2021
Marketers Confused About Performance Marketing Vs. Growth Marketing
YouTube Surpasses 2 Million Creators In Monetization Program
Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
What's On The Mind Of LiveRamp President Warren Jenson?
Google And New Mexico Reach Settlement Over Children's Privacy
ViacomCBS Cancels VidCon For 2nd Consecutive Year Due To COVID
New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
Anglo Ad Markets Surge 52% During Q2, 25% in First Half
WPP Acquires AI Specialist Satalia, Aligns It With WT Commerce
Data Privacy Shifts: Plan Now to Stay Ahead Later
New Era At Accenture Interactive As Droga Is Poised To Take The Reins
Search & Performance Marketing Daily - Friday, Aug. 20, 2021
NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
It Didn't Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data
Google Search Guru Credited For Writing Original Code Retaliates Online Against Ex-Wife
1-800 Contacts Sues Warby Parker Over Search Advertising
Merkle Integrates Identity Tool Within ActionIQ With An Eye Toward The Cookieless Future
GM Partners WIth AT&T To Increase 5G Connectivity In Vehicles
Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
Ad Market Expands 43% In July, Smaller Categories Outpace Top 10
DoubleVerify Bows Publisher Inventory Compatibility Score
Survey: Best Pandemic-Era Brands See Netflix, Amazon, Apple In Top 5
What If Today's Ad Strategies Are All Wrong?
Apple's Planned iPhone Scans Pave Way For Worldwide Censorship, Groups Warn
Where Should Personalization Sit Within Your Tech Stack?
Why Email Marketing Is Far From Dead: Drives Ecommerce, Search Marketing
Apple Tried To Hire Google Search Chief Ben Gomes
Search & Performance Marketing Daily - Thursday, Aug. 19, 2021
In The Cloud: Yext AI Search On Salesforce AppExchange Launches
74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Study: YouTube Scores High Viewing, Ad Recall For Kids
Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales Lift
Blue Chip Reorganizes Around 'Collaborative C-Suite,' Says It Makes It 'Nimbler'
Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In July
Jonah Gitlitz, Former DMA Head, Dies At 92
The Mobile Medium Is Not The Message: It's Much, Much More
Media Measurement Market Fragmenting Just Like Media Consumption
Search & Performance Marketing Daily - Wednesday, Aug. 18, 2021
Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Facebook, TikTok, Twitter, YouTube Make Separate Rules On How To Address Taliban Content
Google Flips On MUM
Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
Charter, Roku End Long Spectrum TV App Standoff
Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy
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