• Meredith Corp. - MixingBowl.com
    Meredith Corp. MixingBowl.comhttp://www.mixingbowl.comFinalist Social Networking (Excluding Facebook, MySpace) Instead of repurposing magazine content - And possibly cannibalizing print sales - Meredith Corp. created a standalone social site to let home chefs shine by exchanging recipes and photos, planning parties, entering contests and communicating via message boards. On the back end, a matching algorithm recommends groups and recipes based on user-registration information and behavior, delivering a customized experience to each. Since its January 2009 launch, more than 16,000 recipes have …
  • BabyCenter - BabyCenter
    BabyCenter BabyCenterhttp://community.babycenter.com/ Finalist Social Networking (Excluding Facebook, MySpace)   Having a baby is one of life's most important experiences — and a huge shopportunity. The year-old BabyCenter community sparks very intense and honest interactions among new moms and mothers-to-be. The community provides a more personalized entry to the venerable site's deep content and tools, while letting women get advice and tips from each other. The company claims that it's the fastest growing mom-centric social network site, …
  • Lowe's - Lowe's Creative Ideas
    The home improvement center continues to revitalize its Creative Ideas brand with the addition of tools that let proud homeowners showcase their projects, from weird to semi-pro. The clean design and simple organization reinforce the brand message while helping consumers find the information they seek, or encouraging them to browse the galleries.
  • Firstborn & Droga5 - Puma
    Firstborn & Droga5 Pumahttp://focus.firstbornmultimedia.com/?puma_liftFinalist Retail  Through a full-screen video interface, two people demonstrate the lightness of Puma's new athletic shoe by weighing the shoe on a fulcrum against some everyday (and some not-so everyday) objects. The site highlights the shoes features, while never being overly technical, and brings humor and a human touch to a sneaker launch, which makes sense for technical gear that has a fashion following. Droga5: Duncan Marshall, Executive Creative Director; Scott Witt, Creative …
  • Catapult Action-Biased Marketing - Mars Petcare, US / PEDIGREE®
    Catapult Action-Biased Marketing Mars Petcare, US / PEDIGREE®http://www.pedigree.com/03Adoption/superbowl/Finalist Retail It's no surprise that Catapult's Super Bowl promotion propelled Pedigree to its highest dollar sales and volume gains ever - every facet of the Web site spoke to dog lovers with just the right touch of game-day gaiety, while still harnessing the heart-tugging mission of its adoption drive.  Whether it's the "meals donated" counter on the landing page, the user-generated mosaic ads, the excellent search and content features for …
  • Isobar - Reebok
    Isobar Reebokhttp://www.reebok.com/US/#/womens?view=home Finalist Retail Reebok uses its intriguing new Jukari workout - a trapeze-type exercise created in partnership with Cirque de Soleil - as a way to relaunch its women's apparel site. But even women who will never fly the air can watch how the apparel actually performs. There are viewing demonstration videos, as well as the ability for visitors to navigate around the instructors for a full range of views and motions after the thorough …
  • About.com - About.com
    About.com About.comhttp://www.about.com/ Finalist Reference About.com's home page is clean, simple and features a prominent "search" space. Users can also browse the site by "Channel" "Topic" and "What's Hot Now," to get access to the site's 800 expert Guides on more than 70,000 topics (making up more than 2 million articles). Based on your search term, the site makes useful suggestions for other topics and articles you might be interested in.  The About Group: Cella Irvine, CEO.
  • HowStuffWorks.com - HowStuffWorks.com
    HowStuffWorks.com HowStuffWorks.comhttp://www.howstuffworks.com/ Finalist Reference HowStuffWorks.com is great for finding things you didn't know you were looking for. "The random zone" offers facts, image galleries, videos and quotes for the curious, and quizzes, puzzles and polls add an interactive element for the active. Search queries return a nice combination of pictures and text that is easy to navigate. HowStuffWorks.com: Dawn Whaley, Executive Vice President, Marketing and Strategic Relations; Kathryn Kelly, Vice President, Media and Marketing. 
  • Demand Media - eHow.com
    Demand Media eHow.comhttp://www.ehow.com/ Finalist Reference Enter "how to cut a mango" in eHow.com and you will get several user friendly step-by-step instructions from some of the site's 45 million monthly viewers, rated by other users that can be easily printed or emailed, and their "other articles like this" and "more by this author" sidebars make for useful browsing. Users can also easily search by category, author type (member or professional), text or video, skill level and rating.  …
  • IAC - The Daily Beast
    IAC The Daily Beastwww.thedailybeast.com Finalist Politics Just five days after its launch, The Daily Beast defined itself as a political force when it published a story written by William F. Buckley Jr, titled, "I'm Sorry, Dad, I'm Voting For Obama." The site features viewpoints across the political spectrum, with regular contributors such as Buckley Jr., Megan McCain, and, of course, Tina Brown, herself. The Daily Beast: Tina Brown, Editor-in-Chief; Edward Felsenthal, Executive Editor; Caroline Marks, General Manager. …
« Previous EntriesNext Entries »