October 1 - 2, 2012New York Marriott Marquis


Featured Speakers

OMMA Response at Advertising Week will focus on the vital role direct response and performance marketing plays in driving the digital and cross-media worlds. Ultimately, the goal of media is to drive sales and understanding the emerging ways of expediting the sales process cannot be underestimated. The strategies and techniques that mash up and blend to make the sale happen are constantly evolving – and segmentation, relationship-building, in-store, lead gen, nurturing, social must be orchestrated to achieve ROI.

The keynotes and panelists at OMMA Response are marketers and innovators who have succeeded in bringing the pieces together – and who can tell you what’s next.

We will also provide perspective from the investor side: what response service companies are they investing in now? Where will they be putting their money in 2013?

OMMA Global at Advertising Week

What To Expect

* Hear from top marketers, agencies and innovators through panels, keynotes, research presentations, and case studies on what's working now to make the sale

* Learn how refine your marketing iniatives to generate the maximum results for your budget

* Network with agencies, brands, and other decision makers in the industry to broaden your connections and partnerships

Past OMMA Attendees Include

  • American Express
  • Barnes and Noble
  • Brown Shoe Co.
  • Carnival Cruises
  • CitiGroup
  • Columbia Sportswear Company
  • DailyCandy
  • Dell
  • Direct General Auto Insurance
  • Disney
  • Euro RSCG
  • Fandango
  • General Mills
  • Hautelook
  • HP
  • InterContinental Hotels Groups
  • LL Bean
  • Mindshare
  • MTV
  • National Geographic
  • National Hockey League
  • NBC Universal
  • Nestle Purina
  • OgilvyOne Worldwide
  • OMD
  • Overstock.com
  • Orbitz Worldwide
  • Razorfish
  • Unilever
  • United Airlines
  • Universal Music Group
  • Universal McCann
  • Volvo
  • Walgreens
  • Williams-Sonoma