Around the Net In Brand Marketing Editions for 2006
Around the Net In Brand Marketing - Monday, Feb. 20, 2006
Kwan Skates To Disney Deal
P&G Taps Mom Power
Mitsubishi's Top Two Marketing Execs Resign
Honda Takes Online Element Campaign Mainstream
Around the Net In Brand Marketing - Friday, Feb. 17, 2006
Kellogg Ordered To Alter Apple Jacks Ads
Marketers Must Innovate, Not Renovate: Zyman
Dean Harris Named New CMO for Travel Site
VW Introduces Quirky New Spots From Crispin
Digital Product Placement Pops Products Into Scenes
Corona Beer Hovers Over Times Square
Around the Net In Brand Marketing - Thursday, Feb. 16, 2006
Subaru Shifts Advertising Focus And Media Mix
National Advertisers Turn To Daytona 500
GM Gets New North American CMO
Booming Toy Market Will Surpass $5B Mark
Automakers Expected to Go Online With Ads
Food Marketers Target Dieters
Around the Net In Brand Marketing - Wednesday, Feb. 15, 2006
Corona's Lime Wedge Gets Greener
Marketers Clustering TV Ads
New Nike Line Targets Women Dancers
Advertiser Trade Group Opposes E-mail Registry Proposals
Target and Its Ubiquitous Bull's-Eye Ambush Olympics
ANA Chief Calls For Reinvented Marketing Model
Around the Net In Brand Marketing - Tuesday, Feb. 14, 2006
Land Rover To Launch E-mail Effort
Baskin-Robbins In Valentine's Promotion
A-B Introduces New Select Ads On Olympics
Audi TV Channel Takes Off In U.K.
Product Placement Makes Its Mark
Around the Net In Brand Marketing - Monday, Feb. 13, 2006
Hockey and Baseball Marketers Focus on International Events
New McDonald's Site Showcases Basketball Stars As Kids
Retailers Experimenting With New Media
A-B's Sports Marketing Game Plan
Beer Ads Criticized For Appealing To Youth
New Omnicom Unit To Measure Celebrity Endorser Appeal
Around the Net In Brand Marketing - Friday, Feb. 10, 2006
Marketing To Marketers: Whatever You Do, Don't Call
Pizza Hut Roadblock Hits Airwaves Tonight
Pfizer Might Sell OTC Brands
Demystifying Mobile Marketing
The Perils of Branded Entertainment
After Five Years, Tide Has New Ads
Around the Net In Brand Marketing - Thursday, Feb. 9, 2006
Glad Trash Bags To Sponsor Mardi Gras
Pepsi, Ben & Jerry's In Milkshake Deal
Marketers Should Beware Pitfalls Of Celebrity Endorsers
Mini-Movies Promote Progresso Soups
The Power Of Word Of Mouth
Apple Targets Youth Market With Low-Priced iPod Nano
Around the Net In Brand Marketing - Wednesday, Feb. 8, 2006
GM Cuts Ad Budget by $200 Million
Wendy's Seeks Younger Set In New Ads
McDonald's Will List Nutritional Info
Women And Wine: How They Buy
Targeting Generation X No Easy Task
Visa's New Effort Pulls At Heartstrings
Around the Net In Brand Marketing - Tuesday, Feb. 7, 2006
Verizon Stages Live Concert to Promote New Music Service
Brands Must Be Reinvented To Build Business
Blogs: Good or Evil for Marketers?
Penney Plans To Overhaul Image
Former Federal Official To Oversee CARU Review
The Perils Of Brand Extensions
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