Conde Nast hopes Lucky's luck will rub off on two more shopping titles, as rival publishers prepare to lure their own buying eyes.
Anheuser-Busch, one of the largest American advertisers and the one perhaps most under fire recently for provocative pitches in mainstream entertainment like the Super Bowl, is rethinking the tone and content of its advertising campaigns for beer brands like Bud Light and Budweiser.
Business for advertising and marketing group WPP was "quite lively" in the first quarter and might also improve in 2005 from this year's level, Chief Executive Martin Sorrell said on Thursday.
The Federal Communications Commission is expected to fine Infinity Broadcasting roughly $1.5 million as early as next week for airing material from the Howard Stern radio show that the commission deems indecent, The Post has learned.
Personal video recorders should worry the big media firms.
As President Bush curtails his television commercials in 18 electorally competitive states starting Friday, Democratic rival John Kerry plans to launch an intensified advertising effort next week meant to flesh out his biography and proposals.
U.S. communications regulators on Wednesday defended their plan to switch all television broadcasting to digital signals by 2009, as skeptical local television broadcasters prepared for their annual convention.
After more than 200 years, Jim Beam Bourbon still has loyal customers around the globe and had about $400 million in reported worldwide sales last year. But in the 21st century, sales have been flat - and last year showed an actual decline - even as many other liquor brands grew.
All-liberal "Air America" was abruptly yanked off the air in Los Angeles and Chicago yesterday amid claims of "shakedowns" and downright thievery. The two-week-old talk radio network, featuring lefty comedians Al Franken and Janeane Garofalo, was pulled from Multicultural Broadcasting's L.A. and Chicago stations in a nasty dispute over leased-time payments.
On television Homer J. Simpson is an underachiever, the safety inspector at the Springfield Nuclear Power Plant, with the record for most years worked at an entry-level position. In real life Mr. Simpson and his family of subversives have, by the estimate of accountants employed by the actors who supply their voices, earned Fox upward of $2.5 billion as the stars of one of the longest-running prime-time series in television history. Now those actors are demanding their share of the wealth.