• NARC Documents How Self-Regulation is Working (ANA Blog)
    Today the National Advertising Review Council (NARC) published a white paper that clearly documents the advertising industry's ongoing self-regulatory efforts. The paper highlights all the major decisions that have been made in the food advertising category and provides a historical overview with representative examples from over 900 cases and inquiries on food and nutrition advertising.
  • Ad Giant WPP Paid CEO 2.1 Million Pounds in 2003 (Reuters)
    Advertising company WPP Group Plc, recently embroiled in a dispute over directors' salaries, paid chief executive Martin Sorrell 2.13 million pounds ($3.9 million) in 2003, a third more than last year. WPP's annual report, published on Wednesday, revealed that Sorrell's total remuneration included a bonus of 1.26 million pounds in 2003. His basic salary was 840,000 pounds.
  • Media Firms Will Need Moguls Who Can Succeed (Los Angeles Times)
    Finding a top executive who can navigate Hollywood and Wall Street is a challenge.
  • A Gas-Guzzling Revenge Plot Meets Souped-Up Sales Pitch (New York Times)
    "The Last Ride," which appears tonight on USA, is a brazen commercial for Pontiac that is souped up to look sort of like a car-chase movie. The network has made no pretense about this, hyping its achievement as a "unprecedented integrated marketing opportunity." You can't skip the ads without missing the movie.
  • What's Next for Mel Karmazin? (New York Times)
    With Mel Karmazin's abrupt resignation from Viacom on Tuesday, Hollywood quickly made sport of guessing which media giant he might show up at next. But the options, at least for the moment, look slim.
  • Viacom Moves Could Presage Radio Deals (Reuters)
    Major changes may be in store for the radio industry after Viacom Inc. Chief Executive Sumner Redstone's announcement on Tuesday that he was considering various options for Infinity Radio, analysts said.
  • But Wait, What Does All This Mean for Howard Stern? (New York Times)
    Throughout his career, Howard Stern has had no more powerful and vocal champion than Mel Karmazin, particularly during Mr. Stern's tangles with the Federal Communications Commission over the content of his radio program. Now, with Mr. Karmazin's resignation yesterday as president and chief operating officer of Viacom, the always cantankerous Mr. Stern may have added incentive to leave when his contract expires in less than two years.
  • Real Lawyers to Compete in TV Series - Report (Reuters)
    TV producer David E. Kelley, an outspoken opponent of "reality" television, has bowed to the genre's popularity by developing a drama with real lawyers, Daily Variety said in its Wednesday edition.
  • Karmazin Resigns; CBS, MTV Chiefs To Co-Run Viacom (MediaDailyNews)
    Viacom moved quickly to replace the departing Mel Karmazin, promoting the company's two top television executives as co-presidents.
  • Trade Publishers Warned Of Google's Impact On Magazines (AdAge)
    The latest players to see a fearsome competitor lurking behind Google's meteoric rise are publishers of tightly targeted magazines.
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