Ten years after the double murder for which he was acquitted but left a virtual pariah, O.J. Simpson says in a television interview that he is angry at his slain ex-wife and hopes to star in a new TV reality show.
Super Bowl commercials have long been a forte for BBDO New York, but even this storied advertising agency is looking beyond the traditional television spot as Americans shift their media habits.
The actor who posed as the "Absolut Hunk" in a ficticious ad that appeared in an episode of Sex and the City is suing the Absolut Spirits Co., alleging it promoted the make-believe ad from the HBO series as an actual advertisement without his permission.
Innovative strategies can help newspapers succeed in a tough media market, participants heard in this week's World Newspaper Congress in Istanbul.
After watching advertisers clamor to buy commercial time on cable's most popular channels, broadcast networks were breathing a sigh of relief Thursday as the cash registers finally started ringing.
The broadcast network upfront began in earnest Wednesday night, agency and network executives tell MediaDailyNews. While it's unclear how briskly the market is moving, exactly how much money is at play, or when it would wrap up, but executives described it as being more of a full-blown marketplace than the kind of sporadic studio and automaker deals that have already been struck.
Murdoch's News Corp. and a minority coalition seek to delay new system for counting viewers.
Total ad expenditures rose by nearly double digit rates during the first quarter, according to estimates released this mornigng by a leading ad tracking firm, another sign that the rosy outlook for 2004 seems to be right on the money.
The failure of NUDG, David Verklin's artfully named, ill-timed Network Upfront Discussion Group, to come up with an agenda for change shouldn't fool anyone.
Procter & Gamble Co. today confirmed that five agencies are pitching its estimated $4 billion U.S. marketing communication planning account -- including a direct marketing shop not generally associated with media planning, Omnicom Group's Targetbase of Irving, Texas.