Publicis Group SA, parent company of media shops Starcom MediaVest Group and ZenithOptimedia, hailed a general advertising recovery and said today that it had successfully integrated Bcom3 into the holding company's fold.
What a difference a year is making for the broadcast television networks as they finish selling commercial time for their prime-time programs ahead of the fall season.
Tribune Co., publisher of the Chicago Tribune and Los Angeles Times, on Monday warned of job cuts and other cost-saving measures at its papers due to weaker-than-expected advertising revenues.
Television networks planned extensive coverage this week of former President Ronald Reagan's funerals and other ceremonies leading to his burial.
Leisha Hailey, the funniest, brightest star of Showtime Networks' gay TV hit, The L Word, is cheerfully optimistic. With a bright, ironic smile, Hailey's is the face of common sense. "Can a gay TV channel work? Yes, it can," the actress says. "We've got just as many straight people watching The L Word as we do gay people."
What are the three biggest, most exciting, most dynamic industries in America? Many people would say computers, TV and the Internet. Great, why not combine the Internet with your TV set and your computer? And so the cry goes up, interactive TV, the wave of the future. Some wave. In spite of decades of hype, interactive TV has gone nowhere.
The Procter & Gamble Company has identified five participants in an unusual review seeking an agency to handle expanded media-planning duties on its North American account. The duties are now divided between the MediaCom Worldwide division of the Grey Global Group and the Starcom MediaVest Group division of the Publicis Groupe. Billings were estimated at $4 billion.
The Advertising Research Foundation (ARF) has become the latest voice to step into the middle of the New York people meter brouhaha, making an offer this morning to convene and "co-chair" a high-level task force to discuss ways of resolving the increasingly messy standoff between Nielsen and its critics.
After awards-show expletives and Super Bowl breast-baring, federal lawmakers began lining up to attach their names to election-year legislation to rid the airwaves of material they considered indecent.
It is said that if there is only one trial lawyer in a town, he will barely make ends meet. But if there are two trial lawyers living in that same town, they will make quite a handsome living. With well over one million attorneys in America today and budding lawyers busting the roofs off of law schools, lawyers are in no danger of starving any time soon.