Cablevision Systems' Madison Square Garden Networks said late Wednesday that it has reached an interim deal that will return New York Mets baseball games to Time Warner Cable systems for the first time since Aug. 2.

Martha Stewart Living Omnimedia plans to announce today that it is purchasing Body & Soul magazine and a newsletter on self-healing, branching out into the increasingly popular health and wellness business at a time when its best-known publication, Martha Stewart Living, continues to struggle as a result of its founder's legal troubles.

After four weeks at the top of the syndication rankings, "Jeopardy!" fell to No. 3 for the week ending Aug. 1 -- the first seven-day frame after its season ended.

Coca-Cola is talking to its roster agencies about creating international TV and outdoor ads for its Coke Classic brand, sources said.

Al Goldstein, founding father of one of America's leading industries, self-styled Robespierre of raunch, former publisher of Screw magazine. He is 68 and he has fallen far in recent months.

The amount of money people spend on watching television has risen 63% since 1999, as pay-TV becomes more popular.

Maxwell Dane, the last living founder of Doyle Dane Bernbach, a New York agency that helped change the face of advertising, died on Sunday at his home on the Upper East Side of Manhattan, the agency, now known as DDB Worldwide, said yesterday. Mr. Dane, known as Mac, was 98.

Though the direct and interactive marketing industry continued its sustained growth, second-quarter revenue was below expectations, according to the Direct Marketing Association's Quarterly Business Review released yesterday.

Annual spending by MasterCard to advertise in major media: about $300 million. Portion of that spending earmarked for advertisements in magazines and newspapers: about 15 percent to 20 percent of the total. Having a print campaign that not only stands out from other ads in magazines and newspapers but is also distinct from the MasterCard television commercials: priceless.

One of Grey Global Group's biggest investors unloaded about half its stock, taking profits now rather than waiting for Grey to sell the company.