Despite a vote of confidence from Buena Vista Television for a second season of The Tony Danza Show, sidekick Ereka Vetrini, executive producer John Redmann and supervising producer Shane Farley will not be returning in year two.

British Airways is inviting advertising agencies to bid for its 60 million pound ($106 million) account for the first time in a decade and after a 23-year relationship with flamboyant British ad executives Maurice and Charles Saatchi.

Marketers sometimes sound like parents. "This next generation -- they are not like us. They're on their iPods (AAPL ) and IM-ing each other all day. Then they're text-messaging each other while they stay out all night. They've tuned us out."

Senate Majority Leader Bill Frist, R-TN, asked pharmaceutical marketers Friday to voluntarily stop direct-to-consumer advertising during a drug's first two years on the market. Going a step further, Frist also wants a General Accountability Office review of Food and Drug Administration oversight of prescription drug activities and the industry's spending on these ads, according to a published CNP report.

TV executives already reeling from how much Mark Burnett charges to place product brands into his reality shows should brace themselves for another round of sticker shock.

A study of TiVo household viewing patterns by media agency MPG shows that there is more "live" viewing of the Top 25 broadcast network prime-time TV shows in repeats during the summer months, than there is of those same shows in first-run during the regular season, when TiVo users record those shows to watch later.

Following his Wednesday announcement that he would not leave his post as president-CEO of TBWA Worldwide to become the new head of Havas, Jean-Marie Dru agreed to discuss his decision with AdAge.com.

Saturday's multiple-concert Live 8 event, the elaborate sequel to Bob Geldof's 1985 Live Aid, is expected to draw the world's largest broadcast audience and, while the focus is on world poverty, marketers such as AOL, Nokia and Volvo hope a few consumers take notice, too. The three companies are global sponsors of the anti-poverty entertainment effort that involves 10 concerts, 100 artists, a million spectators and a projected 2 billion viewers.

Interpublic Group of Cos.' Deutsch Los Angeles has laid off about 5% of its staff, or about a dozen people. Mike Sheldon, managing partner and general manager of the office, said the layoffs were the result of the agency's loss late last year of the $200 million Mitsubishi Motors North America account.

The Federal Communications Commission will seek public comment next month on whether the agency should change media-ownership rules that limit acquisitions by television and radio broadcasters, Commissioner Kathleen Abernathy said. "It's a very open and broad" notice, Abernathy, a Republican, told reporters at a Washington news conference. "I think it will all be controversial."