A convoy of brawny Nissan Titan pickups will ride into the new Dukes of Hazzard movie in August, while the Quest minivan will shuttle children in an NBC reality show called Meet Mister Mom. More recently, a Titan was parked on Desperate Housewives' Wisteria Lane, where more than 20 million ABC viewers could see it. Its driver: plumber Mike Delfino, played by Jim Denton.

Sumner Redstone, one of the great empire-builders of the media world, on Friday said he had no regrets about his decision to break up Viacom Inc., the massive media company that owns MTV, CBS and the Paramount movie studio. "The age of the conglomerate is over," Redstone said, addressing a small group of reporters at an annual retreat for media moguls in Sun Valley, a scenic resort tucked into the mountains of Idaho.

Proposals under consideration for the pharmaceutical industry's voluntary advertising code include a third-party review of the ads, making the review process open to the public and developing an enforcement plan, should companies violate the rules, sources said.

Anheuser-Busch is taking some chances by circulating marketing materials that may cross the line from patriotism to jingoism. The materials consist of at least two sheets of information that apparently are meant to depict Anheuser-Busch as the brand of choice for patriotic Americans. One sheet criticizes the company's major competitors, SABMiller and Molson Coors, for being "owned by foreigners." The other states that Anheuser-Busch is expanding internationally to bring profits "back to the United States."

Three years after its founder's legal troubles began, Martha Stewart Living finds itself on the comeback trail. Living will raise its rate base in January to 1.9 million from 1.8 million, a small but significant increase, given it is the first bump since the monthly substantially reduced its circulation (from 2.3 million) in October 2003.

Infinity Broadcasting isn't commenting on an online report penned by a former Howard Stern Show regular that suggests David Lee Roth will be one of the personalities that ultimately replaces the ribald DJ on the airwaves. Chaunce Hayden, a gossip and celebrity writer for New York/New Jersey entertainment guide SteppinOutMagazine.com, writes that "an Infinity source has confirmed the signing."

Hector Ruiz would like you to understand exactly why his company, Advanced Micro Devices, is suing Intel, its larger and much-better-known rival. But short of that, he'd like to make sure that you've at least heard of A.M.D. To accomplish this, A.M.D., the second-largest maker of microchips for personal computers, took out full-page ads last week in several national newspapers, including The New York Times, The Wall Street Journal and The Washington Post, as well as The San Jose Mercury News, the paper for Silicon Valley. Banner ads are still running on several business Web sites.

Turner is extending its robust product integration initiative with a deal that makes Dodge the exclusive automotive sponsor of its new crime thriller Wanted. Two of the automaker's marquee vehicles, the 2006 Dodge Charger and the 2006 Dodge Dakota, will be worked into the storyline of the series, which bows on TNT Sunday, July 31 at 10 p.m.

More than 45% of NBC's prime-time audience consists of adults aged 50 and over, according to a report out today from Magna Global USA. That's bad news for the network that traditionally has made its bread and butter delivering advertiser sought-after 18- to 49-year-olds.

The General Motors' advertising boycott of the Los Angeles Times, begun in April, is still holding, and it now appears that many GM dealers are following the lead of corporate headquarters, according to Prudential Equity Research. The research firm, which released a note this afternoon, expressed concern that the pullout further "hurts the already challenged" paper.