Nokia has tapped Wieden & Kennedy as lead strategic and creative agency for its $300 million mobile phone account. The agency, through its London office, will now handle all global campaigns and its first work should hit early next year. Nokia made the move as cell-phone sales in the U.S. are looking to shift dramatically with the much-ballyhooed rollout of Apple's iPhone. Nokia is the world's leading maker of cell phones, but is less of a presence here in the U.S., spending just $49 million in measured media last year, according to TNS Media Intelligence. Losers in the …

A&W's newest ad campaign touts its use of only U.S. beef in it hamburgers, while trashing industry leader McDonald's for having "millions of pounds of beef from foreign places" on its menu. The 30-second spot also promotes A&W's "Papa Burger," claiming it to be "the real American" cheeseburger. "Our research shows that consumers want great tasting hamburgers that are made from 100% U.S. beef," says company spokeswoman Allison Grever. Of course, it doesn't mean it is any better for you: The Papa Burger has just as much fat, calories and salt as a Quarter-Pounder with Cheese.

State Farm has inked a deal with Major League Baseball to become the sport's "official insurance company," getting exclusive category rights and title sponsorships for the State Farm "Home Run Derby" and the State Farm "Mascot Home Run Derby" during All-Star Week. The Home Run Derby has been lacking a sponsor since MLB broke with Century 21 earlier this year. Shown live on ESPN, ESPN Deportes and via ESPN Radio, the event will take place on July 9. State Farm will also make "significant media commitments" to national MLB television rights holders. For every home run that …

The House of Representatives has voted to bar any attempt by the Federal Communications Commission to bring back the "fairness doctrine," which used to require broadcasters to balance opposing views on controversial issues. The vote -- 309 to 115 - was on an unrelated appropriations bill amended to put a ban on the use of government spending to revive the doctrine. It was passed with strong Republican supports and while Democrats admit they are concerned about the ideological skew of talk radio, they say there were no moves to resurrect the doctrine. "It's long since gone by …

Cable channel BET is rolling out five new prime time shows this month as part of a "July Jump Off." Among the original fare is "Hell Date," a reality show where the net says contestants are searching for their soulmate, but are paired with an actor or actress who will actually be their worst nightmare come to life. Also on tap are "Take the Cake," a live interactive game show; "Baldwin Hills," a docudrama about the sons and daughters of doctors, lawyers, actors and athletes, along with those in a nearby rough neighborhood; and "Socially Offensive Behavior (S.O.B.)," …

General Motors Corp.'s decision to move its Buick account from one Detroit-area ad agency to another is creating some waves in the Motor City's ad community. Leo Burnett, which lost the Cadillac account a year ago, snagged the $122 million Buick business, ousting McCann-Erickson, which had it for about 50 years. GM is also moving its $261 million GMC account to Burnett from Lowe Worldwide in New York. That means more jobs at Burnett -- and layoffs at McCann. When Burnett lost the Cadillac account last June, it cut down from 280 to 200 employee, but a …